Lecture2

Lecture 2:Framework for International Marketing : 

Lecture 2:Framework for International Marketing Topics International expansion of manufacturers International expansion of service industries Influences on internationalism Strategic options for international expansion Market entry method options

Lecture 2: Framework for International Marketing : 

Lecture 2: Framework for International Marketing Learning Objectives:- Understand the theoretical framework to international marketing Identify the major influences on international marketing development Appreciate how international marketing has evolved Be aware of the contribution of strategic analysis to international marketing theory Appreciate the link between international marketing theory and international marketing planning