MARKETING 341Randy Hoelzen, Head of Reference Services :MARKETING 341Randy Hoelzen, Head of Reference Services International Marketing Information Resources: Murphy Library and Beyond


Getting Started :Getting Started General Business & International Marketing Information Sources Books, Articles, Data: How to Find, How to Interpret


General Business and Marketing Resources :General Business and Marketing Resources Strauss’s Handbook of Business Information (Ready Ref. Z7164 .C81 S7796) Marketing Information: A A Strategic Guide for Business and Finance Libraries (Ref. HF5415.2 .D49) Dictionary of Marketing Communications (Ref. HF5412 .G68 2004 )


International Marketing Information Sources in the Reference Collection :International Marketing Information Sources in the Reference Collection Guides to International Marketing Information Sources Economic & Social Statistics Country Information Company/Industry Information Market Share Advertising Government Resources


Guides to International Marketing Information Sources :Guides to International Marketing Information Sources International Business Information (Ref. HF 54.5 .P33) World Directory of Business Information Web Sites 2002 (Ref. HF54.56 .W67) World Business Directory (Ref. HF 54 .U5 W667) Murphy Library Guide titled International Marketing http://www.uwlax.edu/murphylibrary/guides/index.html


Economic & Social Statistics :Economic & Social Statistics GMID - Global Market Information Database (online database) Library Guide- Business Statistics http://www.uwlax.edu/murphylibrary/guides/index.html


GMID - Global Market Information Database :GMID - Global Market Information Database Data for 205 countries, over one million data types are covered ranging from GDP trends to media expenditure across 25 years. Take some time to learn how to use, to a degree complex Can export results.


GMID-Home Screen :GMID-Home Screen


GMID Menu-Select Data Category :GMID Menu-Select Data Category


GMID Menu-Select Regions/Countries :GMID Menu-Select Regions/Countries


GMID Menu-Select Statistics or Reports You Wish to See :GMID Menu-Select Statistics or Reports You Wish to See


GMID Menu- View Results :GMID Menu- View Results


Now You Try It! :Now You Try It! You want to find consumers for an after-market add on to central heating systems. You are looking at Eastern Europe as a potential market. Fine out what percentage of homes have central heating in let’s say the Ukraine? How much growth has there been in the past 10 years?


Country Information :Country Information MarketLine (Online Database) Europa World Yearbook (Ref. JN1 .E85) Country Studies Available electronically http://lcweb2.loc.gov/frd/cs/ Or as book in government documents International Trade Reporter (Ref. HF1009 .I54)


Company/Industry Information :Company/Industry Information MarketLine Business Information Centre (online database) International Directory of Company Histories (Ref. HD2721 .I58) Mergent International Manual (Ref. HG4961 .M72) Hoover’s Handbook of World Business (Ready Ref. HF1410 .H66) International Business & Trade Directories (HF52 .U5 I58) WorldScope (online database) World Business Directory (Ref HF54 .U5 W667) Corporate Affiliations: International (Ref HG4056 .A219 D5 v.7-8) Encyclopedia of World Trade: From Ancient Times to the Present (Ref. HF1373 .W67)


MarketLine :MarketLine


MarketLine: Industry information :MarketLine: Industry information


MarketLine: Industry Subsets :MarketLine: Industry Subsets


MarketLine: Company Information :MarketLine: Company Information


Market Share :Market Share MarketLine (Online Database) Market Share Reporter (Ref. HF5415.2 .M35) Business Rankings Annual (Ref. HG4050 .B88) Global Market Share Planner (Ref. HD2757 .I5 G56)


Global Market Share Planner :Global Market Share Planner Company and Market Share Information Thirty Countries Looks at Leading Companies in Three Broad Consumer Markets [Drinks, Foods, Household and Personal Care Products]


Global Market Share Planner: Sections :Global Market Share Planner: Sections World Market Share Rankings Regional Market Share Rankings Country Market Share Rankings Major Market Share Companies by Region


Global Market Share Planner: Example Product & Region: Ice Cream-Latin America :Global Market Share Planner: Example Product & Region: Ice Cream-Latin America Vol.1 (World, Regional, and Country Market Share) Vol. 2 Top Company Sales Figures, the World and Regional Vol. 3 World Leading Global Brand Owners Vol. 4-6 Major Market share Companies


Advertising :Advertising Advertising Red Books (Ref. HF5805 .S72) Gale Directory of Publications and Broadcast Media (Ready Ref. Z6951 .A97)


Government Resources :Government Resources Stat-USA [Globus & National Trade Data Bank] (Online Databases


Periodical Literature :Periodical Literature Lexis/Nexis ABI/Inform Global (online database) EbscoHost Databases (online database)


Finding Articles :Finding Articles In ABI Inform or EbscoHost find several articles on the export/import of a product into a country of your choice.


Interlibrary Loan/Document Delivery :Interlibrary Loan/Document Delivery Available if needed Can take as little as one day, usually less than 5 days.


Other Statistical Resources :Other Statistical Resources GMID - Global Market Information Database (online database) Library Guide- Business Statistics http://www.uwlax.edu/murphylibrary/guides/index.html


Good Luck With Your Research!!! :Good Luck With Your Research!!!