logging in or signing up 19 International Marketing aSGuest10320 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 8978 Category: Business & Fin.. License: All Rights Reserved Like it (2) Dislike it (2) Added: January 13, 2009 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: harishankarkgp (57 month(s) ago) it is wonderful presentation which has cleared lot of concepts on international marketing in different appropaches.......... Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript International Marketing : International Marketing Look at the international marketing environment Decide whether to enter Decide which markets to enter Decide how to enter Plan marketing programs Plan marketing organization ….the real issue here is what role national boundaries play in a firm’s strategic planning process. International Marketing : International Marketing Physical Environment Climate, topography, resources US has big products… Economic Environment Population, industry structure, stage of development Lack of wholesalers in developing countries International Marketing : International Marketing Political-Legal Environment Advertising restrictions Tariffs/non-tariff barriers Patents/Trademark protection International Marketing : International Marketing Cultural Environment Language Attitudes Time Concepts Space Concepts How business is conducted Friendship International Marketing : International Marketing What influences the decision to enter? Stability of government Stability of currency Tariffs/non-tariff barriers Crime/corruption Protection of property rights/technology International Marketing : International Marketing How to enter: Exporting Export excess capacity Simplest, most direct Licensing/joint venture Firm in foreign market produces, distributes International Marketing : International Marketing How to enter (cont.): Subsidiaries Partly own firm in foreign market Multinational As foreign investments grow, firm loses home country identity Key is volume growth International Marketing : International Marketing Which markets? Current market potential Future market potential …versus risk Russia….? Marketing Plan Standardize versus adapt for each market International Marketing : International Marketing Marketing Organization Based on entry strategy Requirement for in-country participation You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.