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Mobile Commerce:

Mobile Commerce Muhammad Zubair Bilal Anwar Minhas

Overview:

Overview What is M-Commerce History M-commerce in Pakistan Products & services Payment Method Advantages & Limitation Future of M-Commerce

What is M-commerce :

What is M-commerce M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as Cellular Phone and personal digital assistants (PDAs). It is known as Next Generation E-Commerce. M-commerce enables users to access the Internet without needing to find a place to plug in.

What is M-Commerce?:

What is M-Commerce? The emerging technology behind m-commerce, which is based on the Wireless Application Protocol ( WAP ), has made far greater strides in Europe, where mobile devices equipped with Web-ready micro-browsers are much more common than in the United States.

Overview:

Overview What is M-Commerce? History M-commerce in Pakistan Products & services Payment Method Advantages & Limitation Future of M-Commerce

History :

History Mobile commerce was born in 1997 when the first two mobile phone enabled Coca Cola vending machines were installed in the Helsinki area in Finland. They used SMS text messages to send the payment to the vending machines. In 1997 also the first mobile phone based was launched by Merita also using SMS. In 1998, the first digital content sales were made possible as downloads to mobile phones when the first commercial downloadable ringing tones were launched in Finland by Radionlinja (now part of Elisa) In 1999, two major national commercial platforms for m-commerce were launched with the introduction of a national m-payments system by Smart as Smart Money in the Philippines and the launch of the first mobile internet platform by NTT DoCoMo in Japan, called i-Mode

History:

History Mobile commerce related services spread rapidly in early 2000 from Norway launching mobile parking, Austria offering mobile tickets to trains, and Japan offering mobile purchases of airline tickets.

Overview:

Overview What is M-Commerce? History Products & services M-commerce in Pakistan Payment Method Advantages & Limitation Future of M-Commerce

Products & Services:

Products & Services M-commerce in the past has mainly been used for micropayments that is payments under 10 US dollars. However it has in the recent past been used to handle larger amounts. This was largely to security fears and the newness of the technology. In Kenya m-commerce is used fro purchase of ringtones and now recently pay electricity bills. The increase in popularity of PDA's and cellular phones has resulted in more and more businesses beginning to use m-commerce as a more efficient method of reaching their customers.

Products & Services:

Products & Services Voice alerts Financial Banking Pay bills Stock trading Surf WAP enabled sites Purchases through WAP enabled sites

Products & Services:

Products & Services Mobile Ticketing: It is the process whereby customers can order, pay for, obtain and validate tickets from any location and at any time using mobile phones or other mobile handsets. Mobile tickets reduce the production and distribution costs connected with traditional paper-based ticketing channels and increase customer convenience by providing new and simple ways to purchase tickets.

Mobile Ticketing:

Mobile Ticketing Tickets can be booked and cancelled on the mobile with the help of simple application downloads or by accessing WAP portals of various Travel agents or direct service providers. Application for M-Ticketing: Mass transit. Airline check-in. Cinema ticketing. Concert/Event ticketing. Trade shows Consumer voucher distribution

Mobile Ticketing:

Mobile Ticketing Advantage of M-ticketing: Reduced costs of ticket printing/ mailing . Improved consumer convenience. Reduced infrastructure costs. Increased revenue by increasing accessibility to tickets.

Mobile Ticketing:

Mobile Ticketing Mobile tickets can be purchase through: SMS ONLINE PURCHASE

Mobile vouchers, coupons and loyalty cards:

Mobile vouchers, coupons and loyalty cards The voucher, coupon, or loyalty card is represented by a virtual token that is sent to the mobile phone. Presenting a mobile phone with one of these tokens at the point of sale allows the customer to receive the same benefits as another customer who has a loyalty card or other paper coupon/voucher.

Content purchase and delivery:

Content purchase and delivery M obile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones. The convergence of mobile phones, mp3 players and video players into a single device will result in an increase in the purchase and delivery of full-length music tracks and video.

Location-based services:

Location-based services Unlike a home PC, the location of the mobile phone user is an important piece of information used during mobile commerce transactions. Knowing the location of the user allows for location based services such as: local maps local offers local weather people tracking and monitoring

Information Services:

Information Services A wide variety of information services can be delivered to mobile phone users in much the same way as it is delivered to PCs. These services include: news services stock data sports results financial records traffic data and information

Mobile Banking:

Mobile Banking Banks and other financial institutions are exploring the use of mobile commerce to allow their customers to not only access account information, but also make transactions, e.g. purchasing stocks, remitting money, via mobile phones and other mobile equipment.

Mobile Banking:

Mobile Banking Mobile banking can offer services such as the following: Account Information Mini-statements and checking of account history Alerts on account activity or passing of set thresholds Monitoring of term deposits Access to loan statements Access to card statements Mutual funds / equity statements Insurance policy management Pension plan management Status on cheque, stop payment on cheque Ordering check books Balance checking in the account Recent transactions Due date of payment (functionality for stop, change and deleting of payments) PIN provision, Change of PIN and reminder over the Internet Blocking of (lost, stolen) cards

Mobile Banking:

Mobile Banking Payments, Deposits, Withdrawals, and Transfers Domestic and international fund transfers Micro-payment handling Mobile recharging Commercial payment processing Bill payment processing Peer to Peer payments Withdrawal at banking agent Deposit at banking agent

Mobile Marketing and Advertising:

Mobile Marketing and Advertising Mobile marketing is highly responsive sort of marketing campaign, especially from brands’ experience point of view. Corporations are now using m-commerce to expand everything from services to marketing and advertisement.

Slide 25:

Types of M-marketing and advertising: Mobile Web Banner (top of page) Mobile Web Poster (bottom of page banner), SMS advertising MMS advertising Mobile games Mobile videos Audio Advertisements

Overview:

Overview What is M-Commerce? History Products & services M-commerce in Pakistan Payment Method Advantages & Limitation Future of M-Commerce

MOBILE COMMERCE IN PAKISTAN :

MOBILE COMMERCE IN PAKISTAN Pakistan is the world’s fastest growing mobile market in terms of subscriber base and the fastest growing in the history of telecommunication.

MOBILE COMMERCE IN PAKISTAN:

MOBILE COMMERCE IN PAKISTAN Mobilink Genie – Pakistan’s first service to offer the comfort and ease of paying bills, while on the move. Mobilink Genie securely ties your Credit Card and Bank Account to your Mobilink connection, so you could optimize your time for doing things that really matter. Now you can stay out of long queues and pay for services on time, and reclaim your free time with Mobilink Genie – at anytime, from anywhere.

MOBILE COMMERCE IN PAKISTAN:

MOBILE COMMERCE IN PAKISTAN · Data Usage: Standard GPRS charges apply. (Rs. 18/MB for Prepaid; Postpaid charged as per package plan). Rs. 20/- (from your account/credit card) per bill for payment of all utility bills. Rs. 15/- (from your account/credit card) per indigo bill payment (for Citibank only)

MOBILE COMMERCE IN PAKISTAN:

MOBILE COMMERCE IN PAKISTAN Supported Utilities: PTCL (Pakistan Telecommunication Company Limited) SSGC (Sui Southern Gas Company) SNGPL (Sui Northern Gas Pipelines Ltd) KESC (Karachi Electric Supply Company) IESCO (Islamabad Electric Supply Company) GEPCO (Gujranwala Electric Power Company) LESCO (Lahore Electric Supply Company) HESCO (Hyderabad Electric Supply Company)

MOBILE COMMERCE IN PAKISTAN:

MOBILE COMMERCE IN PAKISTAN TELENOR EASY PAISA: Telenor Pakistan and Tameer Microfinance Bank together have announced the launch of easypaisa, a uniquely convenient and safe way for everyone to carry out financial transactions. Easypaisa users will have the freedom to make bill payments and send and receive money at thousands of outlets and in addition manage their bank accounts over their mobile phones.

MOBILE COMMERCE IN PAKISTAN:

MOBILE COMMERCE IN PAKISTAN Product Features Any person with a valid Nadra CNIC can send money or receive money. This service is not limited to Telenor subscribers; other mobile network subscribers can also use this service. There is no paper work or form filling requiredAn instant SMS message will be sent to both the Sender and the Receiver on sending/receiving money. Sending/Receiving can be done from more than 4,000 easypaisa shops all over Pakistan. No more waiting in queues - a Money Transfer transaction can be done at even late hours. A secure encrypted transaction based on GSM standards. Approved by the State Bank of Pakistan.

MOBILE COMMERCE IN PAKISTAN:

MOBILE COMMERCE IN PAKISTAN Service Charges

MOBILE COMMERCE IN PAKISTAN:

MOBILE COMMERCE IN PAKISTAN Supported Utilities PTCL (Pakistan Telecommunication Company Limited) SSGC (Sui Southern Gas Company) SNGPL (Sui Northern Gas Pipelines Ltd) KESC (Karachi Electric Supply Company) IESCO (Islamabad Electric Supply Company) GEPCO (Gujranwala Electric Power Company) LESCO (Lahore Electric Supply Company) HESCO (Hyderabad Electric Supply Company)

Overview:

Overview What is M-Commerce? History Products & services M-commerce in Pakistan Payment Method Advantages & Limitation Future of M-Commerce

Payment Methods:

Payment Methods There are four primary models for mobile payments: Premium SMS based transactional payments Direct Mobile Billing Mobile web payments (WAP) Contactless NFC (Near Field Communication)

Overview:

Overview What is M-Commerce? History Products & services M-commerce in Pakistan Payment Method Advantages & Limitation Future of M-Commerce

Advantages:

Advantages Ubiquity :Independent access anytime (24/7) Reachability : Access on your demand from anywhere Form factors :Use the device that suits their needs and user preferences (PDA, PC, mobile phone, etc.) Convenience and Accessibility :People can access applications to their time and preferences . Security :Use of means such as Security Socket Layer (SSL) to provide personal security, privacy of communications, and data integrity

Limitations :

Small screens of most devices still limit types of file and data transfer (i.e. streaming videos, etc.) WAP and SMS limited to small number of characters and text. Use of graphics limited Less functionality for mobile Internet over mobile phones and existing generation of handhelds than for mobile computers (laptops and next generation handhelds) User interface is often difficult to learn how to use Limited bandwidth cost of establishing mobile and wireless broadband infrastructure technology constraints of mobile devices (memory, processing power, display capabilities, input methods) Limitations

Overview:

Overview What is M-Commerce? History Products & services M-commerce in Pakistan Payment Method Advantages & Limitation Future of M-Commerce

Future of M-commerce:

Future of M-commerce According to new analysis from Juniper Research, consumer demand for mobile money transfer services will see users exceed 500 million globally by 2014, principally in developing countries . Sophisticated mobile financial services such as loans and savings accounts can add to the attractiveness of mobile money services, and help to reduce mobile operator churn

Future of M-commerce:

Future of M-commerce Africa & Middle East, Far East & China and the Indian Sub Continent will be the leading regions for national mobile money transfer services in 2014

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