7Ps Vs 4Cs

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Anu Mishra M.B.A(Finance and Marketing) ,CIA anu.mishranu@gmail.com

7Ps Vs 4Cs :

7Ps Vs 4Cs Presented By: Anu Mishra MBA BU 2 Presented BY: Anu Mishra

7Ps of Marketing Mix:

7Ps of Marketing Mix 3 Presented BY: Anu Mishra

4Cs of Marketing Mix:

4Cs of Marketing Mix 4 Presented BY: Anu Mishra

4Ps & 4Cs:

4Ps & 4Cs Product- Customer /Consumer Price- Customer cost Place- Convenience Promotion- Communication 5 Presented BY: Anu Mishra

4Ps & 4Cs:

4Ps & 4Cs The Four Ps is also being replaced by the Four Cs model, consisting of consumer, cost, convenience, and communication . The Four Cs model is more consumer-oriented and fits better in the movement from mass marketing to niche marketing. 6 Presented BY: Anu Mishra

Product- Consumer:

Product- Consumer The product part of the Four Ps model is replaced by consumer or consumer models, shifting the focus to satisfying the consumer. Price- Cost Pricing is replaced by cost, reflecting the reality of the total cost of ownership. 7 Presented BY: Anu Mishra

Place- Convenience:

Place- Convenience Placement is replaced by the convenience function. With the rise of internet and hybrid models of purchasing, place is no longer as relevant as before. Convenience takes into account the ease to buy a product, find a product, find information about a product, and several other considerations. 8 Presented BY: Anu Mishra

Promotion- Communication:

Promotion- Communication Finally, the promotions feature is replaced by communication . Communications represents a broader focus than simply promotions. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer. 9 Presented BY: Anu Mishra

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5.People: The human resources in the organization. The most important asset of the organization. 6.Process: This means procedure, mechanism and flow of activities by which a service is acquired .The services includes various process like meeting of customers . 7.Physical Evidence: This is the environment when services is delivered and any tangible goods that facilitate the performance and communication of the service. 10 Presented BY: Anu Mishra

7Ps & 7Cs:

7Ps & 7Cs The 7 Ps The 7 Cs Organisation Facing Customer Facing Product = Customer/ Consumer Price = Cost Place = Convenience Promotion = Communication People = Caring Processes = Co-ordinated Physical Evidence = Confirmation 11 Presented BY: Anu Mishra

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12 Presented BY: Anu Mishra

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