Yellow Llama mission

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Promoting Artists Across the World... Zambian Artist David Makala

What is Yellow Llama?: 

What is Yellow Llama? A system created to enable Artists across the world... to participate in the global economy.

Yellow Llama across the world... : 

Yellow Llama across the world... Over the last 16 months, the YL team has traveled to Zambia...

Yellow Llama across the world... : 

Yellow Llama across the world... Puerto Rico...

Yellow Llama across the world... : 

Yellow Llama across the world... and the Dominican Republic...

in the pursuit of world-class art...: 

in the pursuit of world-class art...

Why?: 

Why? There is great art being produced across the world, with no chance of it making a real economic difference in the artist’s lives. We’d like to change that... Zambia

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Meeting with well known Zambian artist William Miko, and the Director of the Lusaka National Museum.

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Yellow LLama has created systems that enables artists, galleries and museums to compete visibly in previously unreachable markets. In doing so, they gain access to a much broader market opportunity, and to enjoy sustainable revenue streams.

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Enock Kolimbo is a good example. He is a tie-die artist from Zimbabwe, where the average annual income is $1300 (US). He creates lively pillow cases and table throws, with iconic African animal themes.

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In his first six months with Yellow LLama, he made $530 realizing the scalable potential of his art through YL.

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Previously, he only had access to markets in Zimbabwe and South Africa, with the hope that patrons would see his product, buy it, and take it home. This required him to continually re-create physical articles for sale, without any thought to the potential value of his intellectual property. Now, through Yellow LLama, he is able to market his work across the world...

How Does This Work?: 

How Does This Work? Artwork is made available through our YL stores, microsites, and on location via the “Majic Bus”...

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Direct to Substrate printing allows artwork to be imprinted onto canvas prints, coasters, bags, puzzles, apparel, and other media. Anytime an artist’s work is used, they receive a commission on the sale of the product. Original imported products such as leather shoes, bags, and scarves are also sold. Additionally, Yellow LLama provides advice regarding copyright protection to their artist’s.

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The trips to far away lands have yielded important contacts with accomplished artists, entrepreneurs, galleries, museums, and as-yet undiscovered artists.

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For instance, Puerto Rico hosts one of the largest art fairs in the Caribbean. However, many artists continue to struggle, since internet access is expensive, and difficult to obtain.

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This greatly limits their market to local buyers and tourists. Exporting their work abroad is expensive, risky, and time-consuming. Accordingly, many do not participate in larger markets.

The Power of Scalability... : 

The Power of Scalability... By capturing their work in digital form, their artwork can be displayed and marketed via the internet, thereby reaching a much greater audience. A painting can now be reproduced many times over on a t-shirt, a mouse pad, coasters, puzzles, a canvas print...just about anything. This capitalizes on the value of the intellectual property an artist produces, and allows them to participate in a revenue stream previously closed to them.

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On the surface, this is not a new idea. So imagine our surprise when we visited a well-known gallery in Zambia, only to discover that they could not process a credit card to complete a purchase... Henry Tayali Gallery Lusaka, Zambia

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We are continually finding that most artists don’t have the capacity or knowledge to market their work outside of their local areas. It is expensive, time consuming, and takes them away from making art. In many cases, the infrastructure simply does not exist. Since Yellow LLama created this system, artists are now realizing market scalability of their work.

Future Plans...: 

Future Plans.. . This year, new YL stores will open in Nashville and Sarasota Another Caribbean trip in support of the region’s largest art fair is already set A relationship with the World Crafts Council continues to develop

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Join us as we continue our journey... www.yellowllama.com