What is Strategy? :
What is Strategy? ‘STRATEGY ’ is the direction and scope
of an organisation over the long-term
which achieves advantage for the organisation
through its configuration of resources
within a challenging environment,
to meet the needs of markets
and to fulfil stakeholder expectations.
Slide 3:
The essence of strategy,
according to Porter,
is choosing to perform
different activities
from rivals or to
perform similar activities in different ways. Michael Porter Strategy Rests on Unique Activities.
Slide 4:
Strategy is not a plan.
Strategy is not a timeline.
Strategy is not a goal.
Strategy is not what tactics you will use to achieve your goal.
“It’s the creation
of a unique and valuable
position, involving a
different set of activities.” ศิริรัตน์ ดำรงทวีศักดิ์ - 5102465449