SEAT: Dissemination of materials for aquaculture farmers in Asia

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Dissemination of the SEAT Project: Development of Dissemination Materials for Aquaculture Farmers in Asia. Presented by Andreas Landolt, U. of Bern/WorldFish, 22nd October 2013. Nobody would question that it is absolutely crucial for proper research to collect, analyse and conclude data. It is reasonable to give fully attention to those tasks to get as useful research results as possible. Therefore researchers set their research emphasis very often almost only on the mentioned tasks. Sometimes it goes even forgotten that there are other quite significant tasks to focus on as well, like for instance to finally share the research results with its audience. Too often the dissemination part of research projects gets neglected. In this sense I focused during my six-month internship on dissemination and communication of research. A comprehensive dissemination approach, including dissemination materials, was developed and applied to share research results of an international aquaculture project with farmers of Bangladesh, China, Thailand and Vietnam.

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Dissemination SEAT Project:

Dissemination SEAT Project Development of Dissemination Materials for Aquaculture Farmers in Asia

Content:

Content Introduction to the SEAT Project My personal R ole Methods Dissemination Material Design Pre-Test Main Results (Final Diss. Materials) First Conclusions

SEAT Introduction Clip:

SEAT Introduction Clip

General Information:

General Information Funding: European Commission 7 th Framework Budget: 7.6 Mio. USD Dissemination Material Budget: 20.000 USD Project duration: 2009-2013 Focus on four Asian aquaculture species exported to Europe Audience: Aquaculture Farmers of four Asian countries

Main Objectives of the SEAT Project:

Main Objectives of the SEAT Project Enhance the sustainability of four major aquatic food commodities farmed in Asia and exported to European markets P rovide the evidence-base for the creation of an ‘Ethical Aquatic Food Index’ (EAFI ) EAFI is a qualitative holistic measure of overall sustainability EAFI is a decision supporting tool for EU buyers and sellers ( www.seatglobal.eu )

Work Packages of SEAT:

Work Packages of SEAT

Important SEAT Stakeholders:

Important SEAT Stakeholders

Audience = Aquaculture Farmers:

Audience = Aquaculture Farmers Bangladesh: shrimp & prawn China: shrimp & tilapia Thailand: shrimp & tilapia Vietnam: pangasius & shrimp = All species are important export commodities!

My role :

My role Facilitator c) Provide information e ) Define main messages g) Develop dissemination materials f) Pre-test, implementation Interaction of Dissemination Actors

Methods:

Methods

Dissemination Material Design:

Dissemination Material Design Main Messages (country specific and general) Cartoon illustrations (makes it lighter) Local artists (avoid cultural inappropriateness) Calendar (multi purpose) Swiss agriculture dissemination calendar (prevention of accidents)

Structure:

Structure

Pre-Test in Bangladesh:

Pre-Test in Bangladesh Main Objectives: Which dissemination tool? Are the main messages understandable and appropriate?

Focus Group Discussion:

Focus Group Discussion

Pre-Test Results (Tool Preference):

Pre-Test Results (Tool Preference)

Pre-Test Results (Messages):

Pre-Test Results (Messages) Gender: No women included in illustrations! T able too small! Exporter needs a tie! Fish need to have the same size!

Final Dissemination Materials:

Final Dissemination Materials Bangladesh

Final Dissemination Materials:

Final Dissemination Materials Bangladesh

Final Dissemination Materials:

Final Dissemination Materials China

First Conclusions: SEAT Dissemination:

First Conclusions: SEAT Dissemination Negative : Very low i nvolvement of the audiences No impact m easurement!!! Time consuming (communication local partners, cartoonists) Positive: Close cooperation with local SEAT partners Attractive, useful, easy and cultural appropriate diss. Materials

Feel free to ask Questions:

Feel free to ask Questions

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