2004intl USC Kumar


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PRIME Business Practices in the Pacific Rim/Latin America Prof. K. Ravi Kumar Vice Dean for International Programs

Course Objectives: 

Course Objectives Improve awareness and understanding of the economic, institutional, political, and cultural issues that are relevant in doing business in Latin America and Asia. Develop a global mindset. Compare and contrast the business challenges and opportunities abroad with those in the U.S. Experience different business, cultural, political, and social contexts. Integrate and apply the frameworks, models, tools, and concepts from your core classes to global real world settings. Understand the challenges and opportunities of doing business in global markets.

Curriculum Design: 

Curriculum Design 6 2-hour sessions devoted to country-specific instruction (Marshall faculty and country specialists) 5 days spent visiting businesses and institutions onsite (business executives/industry specialists) Final presentations

Course Components: 

Course Components Country Specific Lectures Team Projects Midterm Field Trip On-site Presentations

PRIME Sites: 

PRIME Sites China Beijing/Tianjin Shanghai/Hangzhou Hong Kong/Shenzhen Japan Kyoto/Osaka/Tokyo Singapore/Thailand Singapore/Bangkok Chile/Brazil Santiago/Sao Paulo Mexico/Cuba Mexico City/Havana USA Chicago/Milwaukee


1997-2004 Comparison * Cancelled China and Singapore due to SARS


Beijing/Tianjin Coca Cola Legend Makro Beijing Futian ICBC Bank Yanjing Beer Nokia Motorola Tinghsin International


Shanghai GM Bank of Shanghai Shimao Group Shanghai Video & Audio AIA Baoshan Iron & Steel Wahaha CITIC Shanghai/Hangzhou


Hong Kong/Shenzhen Coca Cola Fujikon Bank of China Walt Disney Legend Star TV Lee Kum Kee Café De Coral Hang Lung Walmart Yantian International


Kyoto/Osaka/Tokyo Sharp Universal Studios Canon Asia Pacific Land Fast Retailing (UNIQLO) Daikin Nissan

Santiago/Sao Paulo: 

Santiago/Sao Paulo Channel 13 Banco Santander Nestle Viña Concha y Toro Distribución y Servicio ITAUTEC Bunge Fertilizer Motorola Johnson & Johnson


Cisco Systems SembCorp Logistics Merrill Lynch MTV GMM Grammy CP Group Canon Hi-Tech Philips Semiconductors Singapore/Bangkok


Modelo Ceref Recycling TV Azteca Ford Walmart Banamex Partagas/Habanos Heber Biotec Havana Club Hector Molinas PricewaterhouseCoopers Mexico City/Havana


United Boeing Sara Lee Harley Davidson Abbott Lab W.W. Grainger Motorola Tribune Company Chicago/Milwaukee

Faculty Organization: 

Faculty Organization PRIME Country Desk Officers China/Hong Kong Japan Chile/Brazil Singapore/Thailand Mexico/Cuba USA PRIME City Faculty Beijing/Tianjin Shanghai/Hangzhou Hong Kong/Shenzhen Kyoto/Osaka/Tokyo Santiago/Sao Paulo Singapore/Bangkok Mexico City/Havana Chicago/Milwaukee

Staff Organization: 

Staff Organization The Office of Logistics for MBA Global Programs (Alias: PRIME Office) Bridge Hall 101A Phone: (213) 740-1875 Fax: (213) 740-7701 Email: prime@marshall.usc.edu Professor Ravi Kumar, Vice Dean Anakkarat Barth, Director Elaine Padilla, Assistant Director Bernice Taylor, Program Coordinator Plus staff from the Program Office and other parts of Marshall


IMPRESSIONS “Extraordinary experience on virtually all fronts! Program, in my opinion, did absolutely accomplish its goal to give us a sense of Pac Rim management practices & appreciation of “How it’s Done” different from and similar to the US.” “The faculty provided great insights into the companies we visited. I was tremendously impressed by their expertise and professionalism. Huge added value.” “Learned a lot through the consulting project, applying and integrating information learned in other classes throughout the first year.” “PRIME, more than anything, distinguishes the USC MBA program. Nice job by the faculty and staff. Worth the price of admission.” “I was tremendously impressed with the prestige, expertise and quality of the participants in the program. It was intense, exciting, worth every penny to get the information from the horse’s mouth & from the source. The impact of traveling …for the first hand experience. Priceless!! Do it again!”


IMPRESSIONS “It was really great to be able to go into a country where the culture and lifestyle are so different from the US but still interact with the people due to such good planning and professors.” “The companies were great, the places fantastic, and the professors informative.” “The USC Prime Program was the biggest incentive for me to venture to LA and pursue my MBA interests in California. After having gone through the program, I was more than reassured that I made the correct decision in studying here at USC. In addition, I would recommend this program to anyone interested in getting an MBA with such rich merits that USC can offer.” “I learned about the business world outside the U.S. I learned how business is conducted in China. Loved the trip!”


General PRIME Timeline July 2003 Deadline to turn in PRIME questionnaire & passport and visa copies (Located in Must Do Section. Return to MBA Program Office) November 2003 Site Information Sessions Website Open to Rank site December 2003 Site Announcements  Site Assignment Bilateral Trade January 2004 Site Assignment Bilateral Trade Ends Website open for Roommate Selection Vaccination recommended, not required (consult with your doctor)


General PRIME Timeline February 2004 Website Open for Project Selection Roommate Selection ends   March 2004 Project Selection Website Closes Project Teams Announced GSBA 580 PRIME Class Begins Visa Information/Application April 2004 GSBA 580 PRIME Class Continues  May 2004 Briefing Books & Presentations PRIME Travel Final Presentation (on site) Final Projects Due 

Website www.marshall.usc.edu/prime: 

Website www.marshall.usc.edu/prime


Monitor situations on all PRIME sites Communications with local partners, alumni and business community in PRIME countries US State Department, CDC, WHO travel warnings USC Policies Cancellation of trips Safety is Our # 1 Priority!

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