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The Arts & Economic Prosperity III Study was generously funded by the David & Lucile Packard Foundation in partnership with the County of Santa Clara Arts Council Silicon Valley is a private, nonprofit organization in partnership with the California Arts Council, the County of Santa Clara and the following partners:

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"Understanding and acknowledging the incredible economic impact of the nonprofit arts and culture, we must always remember their fundamental value. They foster beauty, creativity, originality, and vitality. The arts inspire us, soothe us, provoke us, involve us, and connect us. But they also create jobs and contribute to the economy." —Robert L. Lynch President and CEO Americans for the Arts

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Debunking the Myth – Oliver Twist

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GOOD NEWS! The Arts are NOT a Black Hole

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The Most Comprehensive National Study of Its Kind Economic impact of nonprofit arts organizations and their audiences in 2005. Study provides both local and national data 156 Study Regions Data collected from 6,080 nonprofit arts organizations and 94,478 attendees Econometric input/output models built by project economists for each community

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National Economic Impact of Nonprofit Arts & Culture Industry $166.2 Billion Annual Expenditures

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The Arts Mean Business in Santa Clara County Over the last year, Arts Council Silicon Valley coordinated local efforts as part of the national study Santa Clara County is 1 of 156 participating communities Local organizational data collected from 75 nonprofit arts organizations Audience data collected from 1,300 arts event attendees

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75 Participating Arts Groups San Jose (36 groups) Abhinaya Dance Company of San Jose American Musical Theatre of San Jose Arts Council Silicon Valley Ballet San Jose Silicon Valley Children's Discovery Museum of San Jose Children's Musical Theater San Jose Choral Project Cinequest—San Jose Film Festival City Lights Theatre Company of San Jose Firebird Youth Chinese Orchestra Gilbert & Sullivan Society Guitars Not Guns Institute of Sino-American Studies Kaisahan of San Jose Dance Co. Lyric Theatre San Jose Continued… Moon Festival of the Silicon Valley Movimiento de Arte y Cultura Latino Americana San Jose Institute of Contemporary Art San Jose Jewish Film Festival San Jose Multicultural Artists Guild San Jose Museum of Art San Jose Museum of Quilts & Textiles San Jose Repertory Theatre San Jose Wind Symphony San Jose Youth Symphony San Jose Chamber Orchestra San Jose Buddhist Church Junior Choir Shady Shakespeare Theatre Company Silicon Valley Ai Yue Chorus St. Paul's Creative Arts Project for Youth San Jose Continued… The Tech Museum of Innovation Symphony Silicon Valley Teatro Vision de San Jose WORKS/San Jose Young Audiences of Northern California Zero One - The Art and Technology Network Gilroy/Morgan Hill Art4Service Gavilan College Theater Arts Theatre Angels Art League Theaterfun

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75 Participating Arts Groups Con’t Other (19 groups) Cantonese Opera Association (Santa Clara) Chinese Performing Artists of America (Cupertino) Crystal Children's Choir (Cupertino) Dance Action deSaisset Museum at Santa Clara University Euphrat Museum of Art (Cupertino) Filipino American Association of Milpitas Foothill Gospel Choir (Los Altos) Harmonic Chorus Immanuel Lutheran Church Concert Series (Saratoga) Koko de la Isla (Sunnyvale) Montalvo Art Center (Saratoga) Nova Vista Symphony Association (Sunnyvale) Orchard Valley Ceramic Arts Guild (Sunnyvale) Santa Clara Chorale (Santa Clara) Soli Deo Gloria Sunnyvale Singers (Sunnyvale) Triton Museum of Art (Santa Clara) West Valley Light Opera (Los Gatos) Palo Alto, Stanford and Mountain View (17 groups) Albert L. Schultz Jewish Community Center Azahar Dance Foundation California Youth Symphony Cantor Center for Visual Arts-Stanford University Community School of Music & Arts Modernbook Gallery Palo Alto First Friday Artwalk Palo Alto Philharmonic Association Peninsula Clef Hangers Peninsula Symphony of Northern California Assoc. Peninsula Women's Chorus Peninsula Youth Theatre QUADRE - The Voice of Four Horns Schola Cantorum Stanford University Dept of Music TheatreWorks Western Ballet (Mtn. View Ballet Co. and School)

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32 “Anchor” Organizations MACLA Mission Chamber Orchestra Montalvo Opera San Jose Peninsula Women’s Chorus Peninsula Youth Theatre San Jose Institute for Contemporary Art San Jose Museum of Art San Jose Museum of Quilts and Textiles San Jose Repertory Theatre Shady Shakespeare Stanford Institute for Diversity in the Arts Stanford University Music Department Symphony Silicon Valley Tech Museum of Innovation Triton Museum of Art UNA Film Festival West Valley Light Opera Ballet San Jose Bus Barn Stage Company Cantabile Choral Guild Cantor Arts Center at Stanford University Children’s Discovery Museum Children’s Musical Theatre San Jose Chinese Moon Festival Chinese Performing Artists of America City Lights Theater Company Community School of Music & Arts Contemporary Asian Theater Scene Campbell Heritage Theatre de Saisset Museum at Santa Clara University Firebird Youth Chinese Orchestra

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The Nonprofit Arts in Santa Clara County are a $166 Million Industry

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Impact of Spending by Nonprofit Arts Organizations

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Impact of Spending by Arts Audiences

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Attendees Spend $21.03 Per Person Per Event

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Out-of-Towners Spend More

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Putting it into Perspective: $166.5 million is greater than the gross earnings of the following 2004 worldwide tours COMBINED:

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Putting it into Perspective: 3,903 local full-time jobs makes the arts a larger employer than the following Bay Area companies

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Putting it into Perspective: 2.5 million annual arts attendance in Santa Clara County is more than: The last 32 super bowls COMBINED The last three years of Sharks home games COMBINED Twice the proposed annual attendance of Santa Clara 49er games The annual attendance of Oakland A’s games

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Nonprofit Arts & Culture Industry in Santa Clara County A Formidable Industry Attracts Audiences Spurs Business Development Supports Jobs Generates Government Revenue

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So What Can YOU Do With This Study? Share it with your Board of Directors Incorporate the information in grant applications Inform and educate your audiences Use the Arts & Economic Prosperity Calculator to estimate your own organization’s economic impact Contact elected officials in your area Encourage continued support for the arts

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The Arts Mean Business! www.artscouncil.org