logging in or signing up trademark Dania Woodwork Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 743 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 20, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript What is a Trademark?: ® What is a Trademark? Trademark: A distinctive sign which identifies the goods and services of one company from those of another A trademark helps consumers to identify and choose between products/services based on their reputation and quality Coca-Cola registered since 1887 Nike registered since 1971Trademark: Trademark Different types of trademarks: Word e.g. DELICJUSZ Logo e.g. Word/Logo e.g. Trademark: Trademark Different types of trademarks Numerals/Letters 3D Slogans RADOŚĆ SMAKU DLA DOROSŁYCH I DZIECIAKÓW Trademark: Trademark Different types of trademark Well-known mark Collective mark? Certification mark? Requirements for a Good Trademark: Requirements for a Good Trademark Distinctive (unique) Not descriptive Not similar or identicalDistinctive: Distinctive Distinctive (unique) and not descriptive for the type of product or service being registered but if descriptive, it can be registered only if sufficient evidence of use is presented - acquired distinctivenessDISTINCTIVENESS: DISTINCTIVENESS TENNISSHOES CHEESE FROM DENMARK ADIDAS TENNISSHOESDistinctive Yes No: Distinctive Yes No Word SUPPER Logo Word/Logo SuperNew Kinds of Trademarks: New Kinds of Trademarks 3-dimensional Sound Smell Feel Moving What the future brings Colours Important: Graphic reproduction! EXAMPLES: EXAMPLES ”The smell of freshly cut grass” 3-D SOUND SMELLSDistinctiveness: Distinctiveness 3D Slogan COCA-COLA IS THE MUSIC ÷ THE BEST PIZZAS UNDER ONE ROOF + PEPSI THE CHOICE OF A NEW GENERATION Exercise: Exercise Half price for clothes Jaguar for cars Tetley for tea bags Handy for chainsaws X X Similar/Identical: Similar/Identical If it concerns the same or similar/identical products and services: The name of product/service cannot be similar or identical to a previous mark however The same similar/identical brand name can be used for different products/services in different classes but Well-known marks have a broader scope Similar/Identical: Similar/Identical Meaning the way the mark is: Written Looks Phonetic (sounding) Conceptual similarity Similar/Identical - Examples: Similar/Identical - Examples Written Looks Sounding Conceptual Star/Stern Cool/Kool Basket / Buskit For You/ 4 U Exercise: Exercise Riverland Timberland Zymlin Xymelin Eurica Erika Varied Protection of a trademark: Varied Protection of a trademark How close can you get to another trademark? Strong trademark gives wider protection Weak trademark gives less protectionExamples – Strong/Weak: Examples – Strong/Weak DERMATECH SAMSUNG PRINCE BPClassification system: Classification system Like a library system 45 classes Important to make a good list of goods and services Think 5 years aheadHow to apply: How to apply Sprawdź, czy nie naruszasz praw osób trzecich; Złóż prawidłowo wypełniony formularz zgłoszenia i wnieś stosowne opłaty; (w przypadku wątpliwości skorzystaj z profesjonalnej pomocy rzecznika patentowego);International Protection: International Protection Trademark filed: National Office – acquires national protection EU system: OHIM – acquire protection in 25 member states International system: Madrid Protocol – member statesEU Trademark - Community Trade Mark : EU Trademark - Community Trade Mark Covers the entire European Community – 25 Member States Apply at the OHIM Offices in Alicante (e-filing accepted) (or National Office) Fees (can be viewed at the OHIM website: www.oami.europa.eu) Obtaining an EU trademark: Obtaining an EU trademark There are some differences between the National trademark system and the EU system: Distinctiveness SimilarityInternational filing: International filing Madrid National Applications e.g. in Australia, USA Priority claimed for a Polish application within 6 monthsINTERNATIONAL APPLICATION: INTERNATIONAL APPLICATION Consequences of infriging: Consequences of infriging If you infringe someone else’s trademark or design, you may risk: Injunction, which means that all the infringer’s products with the infringing trademark on or the same design can be removed from the marked Destruction of products Being given a fine Being sentenced to imprisonment (in gross cases)Consequences of infriging: Consequences of infriging Paying damages to the trademark or design owner e.g. Burberry vs. ZebraWhy register?: ® Why register? To have an exclusive right Stop others from copying Certificate of ownership ™ You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
trademark Dania Woodwork Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 743 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 20, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript What is a Trademark?: ® What is a Trademark? Trademark: A distinctive sign which identifies the goods and services of one company from those of another A trademark helps consumers to identify and choose between products/services based on their reputation and quality Coca-Cola registered since 1887 Nike registered since 1971Trademark: Trademark Different types of trademarks: Word e.g. DELICJUSZ Logo e.g. Word/Logo e.g. Trademark: Trademark Different types of trademarks Numerals/Letters 3D Slogans RADOŚĆ SMAKU DLA DOROSŁYCH I DZIECIAKÓW Trademark: Trademark Different types of trademark Well-known mark Collective mark? Certification mark? Requirements for a Good Trademark: Requirements for a Good Trademark Distinctive (unique) Not descriptive Not similar or identicalDistinctive: Distinctive Distinctive (unique) and not descriptive for the type of product or service being registered but if descriptive, it can be registered only if sufficient evidence of use is presented - acquired distinctivenessDISTINCTIVENESS: DISTINCTIVENESS TENNISSHOES CHEESE FROM DENMARK ADIDAS TENNISSHOESDistinctive Yes No: Distinctive Yes No Word SUPPER Logo Word/Logo SuperNew Kinds of Trademarks: New Kinds of Trademarks 3-dimensional Sound Smell Feel Moving What the future brings Colours Important: Graphic reproduction! EXAMPLES: EXAMPLES ”The smell of freshly cut grass” 3-D SOUND SMELLSDistinctiveness: Distinctiveness 3D Slogan COCA-COLA IS THE MUSIC ÷ THE BEST PIZZAS UNDER ONE ROOF + PEPSI THE CHOICE OF A NEW GENERATION Exercise: Exercise Half price for clothes Jaguar for cars Tetley for tea bags Handy for chainsaws X X Similar/Identical: Similar/Identical If it concerns the same or similar/identical products and services: The name of product/service cannot be similar or identical to a previous mark however The same similar/identical brand name can be used for different products/services in different classes but Well-known marks have a broader scope Similar/Identical: Similar/Identical Meaning the way the mark is: Written Looks Phonetic (sounding) Conceptual similarity Similar/Identical - Examples: Similar/Identical - Examples Written Looks Sounding Conceptual Star/Stern Cool/Kool Basket / Buskit For You/ 4 U Exercise: Exercise Riverland Timberland Zymlin Xymelin Eurica Erika Varied Protection of a trademark: Varied Protection of a trademark How close can you get to another trademark? Strong trademark gives wider protection Weak trademark gives less protectionExamples – Strong/Weak: Examples – Strong/Weak DERMATECH SAMSUNG PRINCE BPClassification system: Classification system Like a library system 45 classes Important to make a good list of goods and services Think 5 years aheadHow to apply: How to apply Sprawdź, czy nie naruszasz praw osób trzecich; Złóż prawidłowo wypełniony formularz zgłoszenia i wnieś stosowne opłaty; (w przypadku wątpliwości skorzystaj z profesjonalnej pomocy rzecznika patentowego);International Protection: International Protection Trademark filed: National Office – acquires national protection EU system: OHIM – acquire protection in 25 member states International system: Madrid Protocol – member statesEU Trademark - Community Trade Mark : EU Trademark - Community Trade Mark Covers the entire European Community – 25 Member States Apply at the OHIM Offices in Alicante (e-filing accepted) (or National Office) Fees (can be viewed at the OHIM website: www.oami.europa.eu) Obtaining an EU trademark: Obtaining an EU trademark There are some differences between the National trademark system and the EU system: Distinctiveness SimilarityInternational filing: International filing Madrid National Applications e.g. in Australia, USA Priority claimed for a Polish application within 6 monthsINTERNATIONAL APPLICATION: INTERNATIONAL APPLICATION Consequences of infriging: Consequences of infriging If you infringe someone else’s trademark or design, you may risk: Injunction, which means that all the infringer’s products with the infringing trademark on or the same design can be removed from the marked Destruction of products Being given a fine Being sentenced to imprisonment (in gross cases)Consequences of infriging: Consequences of infriging Paying damages to the trademark or design owner e.g. Burberry vs. ZebraWhy register?: ® Why register? To have an exclusive right Stop others from copying Certificate of ownership ™