Oracle on Windows產品策略與市場分析: Oracle on Windows產品策略與市場分析 群環科技 曾錫輝


Agenda: Agenda Key messages Market analysis The shifting database market Customer Pain Points Commitment to Windows Partnering with Microsoft Solution Architecture Key Take Aways


Key Messages: Productive Development Oracle Developer tools for Visual Studio .NET HTML DB (Oracle Application Express – Jan 30th 2006) Performance, Availability and Scalability Great TPC-H result Reduce IT Cost and Complexity Comprehensive, end-to-end, pre-integrated infrastructure RAC Windows is a Strategic Platform Tier 1 platform, significant revenue Integration with Oracle Office Business Intelligence & Data Mining Key Messages


Market analysisOracle Database 10g: Market analysis Oracle Database 10g The market leader Market share Enterprise applications Benchmarks


Market leader: Market leader Source: IDC Worldwide RDBMS 2004 Vendor Shares


Oracle #1 RDBMS Vendor on Linux : Oracle #1 RDBMS Vendor on Linux Source: Gartner DataQuest May 2005, based on New Licenses Sales


Oracle dominates Packaged Applications Market: Oracle dominates Packaged Applications Market Sources: The Enterprise Resource Planning Report, The Supply Chain Management Applications Report, The Customer Management Applications Report, 2003–2008 AMR June 2004 ERP Oracle 57% SCM Oracle 51% CRM Oracle 46%


The shifting database market: The shifting database market Market growth is conservative Shift taking place within the market Away from Unix to x86 Two x86 platform choices Once an organization selects their x86 platform, very little reason to change


The shifting database market (cont.): The shifting database market (cont.) Are organizations moving from Unix to Linux or Unix to Windows? 2003 – Windows market grew twice as fast as combined Unix and Linux market 2004 – Unix and Linux market grew 50% faster than Windows market Linux will probably continue to pick up share as it becomes a ‘safer’ choice


The shifting database market (cont.): The shifting database market (cont.) Implications DB2 lost market share on Windows and Linux SQL Server has low market share on Linux Oracle has significant market share on Windows SQL Server may become #2 vendor, but they will not be able to catch up with Oracle


Customer Pain Points: Customer Pain Points


What we are doing?: What we are doing? Promoting Oracle Database 10g Release 2 Targeting Microsoft customers with: Free self-study tutorials (2-day DBA, etc.) Low cost solutions for SMB customers Offer of Windows Resource CD’s Raising awareness of Oracle on Windows


Commitment to Windows: Commitment to Windows Oracle7 was the first database to ship on Windows in 1994 Windows Server is a base development platform for Oracle Windows Server is a Tier 1, fully supported platform for Oracle Focused Engineering and Product management groups for Windows-specific integration projects Supported both 32-bit and 64-bit Windows Server 2003 on day of O/S release


Partnering with Microsoft: Partnering with Microsoft Oracle sponsors Microsoft events (PDC 2003, TechEd 2004, 2005) Microsoft sponsors Oracle events OracleWorld 2004, UKOUG Communication channels open at various levels in the organizations Joint support contacts for customer escalations How we jointly solve problems Conference calls, briefings, etc.


Oracle Database 10gProven on Windows Platform: Oracle Database 10g Proven on Windows Platform #1 download from OTN Proven on customer sites Real Application Clusters Data Warehousing Integration with .Net 3rd party applications


Oracle on Windows: Widely Deployed: Oracle on Windows: Widely Deployed 29% of Oracle’s revenues are from Windows Growth of 8.4% on previous year Tier 1 platform 2004 Oracle Revenues by OS for new license sales Source: Gartner Research - May 2005 ID G00127787 Unix 49% Linux 20% Windows 29% Other 2% 8.4%


Solution Architecture: Solution Architecture Automatic Load Balancing and Failover with RAC Easy-to-Use Tools for Developers New Feature Of Oracle 10g R2 MS Office Integration


Key Take Aways: Key Take Aways Commitment to Windows Unbreakable windows Partnering with Microsoft Co-opetition Strategic Platform Tier 1 platform Development Oracle Developer Tools for .NET Oracle Application Express (HTML DB) Scalability on Windows 64 bit Windows


Slide19: Thanks!