Website Redesigns in LosAngeles

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Many businesses are in need of an SEO refresh and are missing opportunities for increasing the relevancy of their content. Watch this video if you want to maintain your search engine equity.

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How ​ ​do ​ ​I ​ ​plan ​ ​for ​ ​a ​ ​website ​ ​redesign In ​ ​our ​ ​first ​ ​article ​ ​we ​ ​discussed ​ ​various ​ ​redesign ​ ​benefits. ​ ​Now ​ ​we ​ ​assume you’ve ​ ​committed ​ ​to ​ ​redesigning ​ ​your ​ ​website ​ ​and ​ ​the ​ ​next ​ ​obvious question ​ ​is: ​ ​How ​ ​do ​ ​I ​ ​plan ​ ​a ​ ​website ​ ​redesign ​ ​for ​ ​my ​ ​business ​ ​This ​ ​article covers ​ ​the ​ ​general ​ ​plan ​ ​of ​ ​attack ​ ​so ​ ​you ​ ​can ​ ​embark ​ ​on ​ ​the ​ ​redesign ​ ​effort with ​ ​your ​ ​eyes ​ ​wide ​ ​open ​ ​and ​ ​prepared ​ ​for ​ ​all ​ ​the ​ ​critical ​ ​issues. Let’s ​ ​start ​ ​with ​ ​some ​ ​good ​ ​news ​ ​Since ​ ​this ​ ​is ​ ​a ​ ​redesign ​ ​it ​ ​means ​ ​that ​ ​you ​ ​have ​ ​had ​ ​a ​ ​website for ​ ​a ​ ​period ​ ​of ​ ​time ​ ​and ​ ​therefore ​ ​you ​ ​have ​ ​valuable ​ ​past ​ ​experience ​ ​to ​ ​draw ​ ​on. “ ​Study ​ ​the ​ ​past ​ ​if ​ ​you ​ ​would ​ ​define ​ ​the ​ ​future ​" ​​ ​- ​ ​Confucius ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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5 ​ ​Learning ​ ​Zones ​ ​to ​ ​help ​ ​you ​ ​plan ​ ​your ​ ​web ​ ​redesign Here ​ ​we ​ ​have ​ ​identified ​ ​five ​ ​key ​ ​areas ​ ​or ​ ​“Learning ​ ​Zones” ​ ​from ​ ​your ​ ​past ​ ​website ​ ​experience that ​ ​you ​ ​can ​ ​examine ​ ​to ​ ​inform ​ ​your ​ ​process ​ ​to ​ ​a ​ ​successful ​ ​redesign: Learning ​ ​Zone ​ ​ONE: ​ ​Your ​ ​past ​ ​website ​ ​performance. There ​ ​should ​ ​have ​ ​been ​ ​some ​ ​established ​ ​business ​ ​goals ​ ​that ​ ​the ​ ​current ​ ​website ​ ​was designed ​ ​to ​ ​achieve. ​ ​In ​ ​this ​ ​zone ​ ​we ​ ​want ​ ​you ​ ​to ​ ​identify ​ ​those ​ ​goals ​ ​and ​ ​see ​ ​how ​ ​your ​ ​website performed ​ ​against ​ ​them. ​ ​Examples ​ ​of ​ ​common ​ ​business ​ ​goals ​ ​are: Increase ​ ​the ​ ​visibility ​ ​of ​ ​your ​ ​company: ​​ ​This ​ ​means ​ ​that ​ ​the ​ ​website ​ ​serves ​ ​to ​ ​promote ​ ​your business ​ ​and ​ ​brand ​ ​online. ​ ​Because ​ ​the ​ ​website ​ ​is ​ ​referenced ​ ​in ​ ​ads ​ ​email ​ ​signatures communications ​ ​and ​ ​the ​ ​like ​ ​it ​ ​is ​ ​a ​ ​highly ​ ​visible ​ ​extension ​ ​of ​ ​your ​ ​brand. ​ ​Your ​ ​brand ​ ​can ​ ​be present ​ ​in ​ ​the ​ ​logo ​ ​on ​ ​your ​ ​web ​ ​pages ​ ​or ​ ​woven ​ ​into ​ ​the ​ ​media ​ ​on ​ ​your ​ ​website. ​ ​This ​ ​is ​ ​one ​ ​of the ​ ​default ​ ​goals ​ ​of ​ ​any ​ ​marketing ​ ​strategy. Provide ​ ​and ​ ​motivate ​ ​users ​ ​to ​ ​download ​ ​media ​ ​and ​ ​business ​ ​information: ​ ​ ​A ​ ​primary ​ ​goal ​ ​of many ​ ​websites ​ ​is ​ ​to ​ ​get ​ ​their ​ ​business’ ​ ​information ​ ​in ​ ​the ​ ​hands ​ ​of ​ ​prospective ​ ​customers ​ ​and clients. ​ ​This ​ ​information ​ ​could ​ ​be ​ ​articles ​ ​white ​ ​papers ​ ​forms ​ ​legal ​ ​documents ​ ​product one-sheets ​ ​newsletters ​ ​video ​ ​audio ​ ​etc. ​ ​Prior ​ ​to ​ ​the ​ ​internet ​ ​these ​ ​documents ​ ​would ​ ​have ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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been ​ ​distributed ​ ​by ​ ​postal ​ ​mail. ​ ​Now ​ ​PDFs ​ ​other ​ ​document ​ ​formats ​ ​and ​ ​media ​ ​can ​ ​be downloaded ​ ​by ​ ​anyone ​ ​anywhere ​ ​in ​ ​the ​ ​world. The ​ ​collection ​ ​of ​ ​visitor ​ ​information ​ ​data ​ ​via ​ ​forms ​ ​and ​ ​other ​ ​methods: ​ ​ ​Visitor ​ ​information ​ ​is currency ​ ​and ​ ​it ​ ​has ​ ​great ​ ​value ​ ​if ​ ​it ​ ​is ​ ​properly ​ ​utilized. ​ ​Unfortunately ​ ​most ​ ​businesses ​ ​in ​ ​our experience ​ ​don’t ​ ​maximize ​ ​the ​ ​user ​ ​information ​ ​they ​ ​have ​ ​on ​ ​hand. ​ ​Some ​ ​common ​ ​methods ​ ​to collect ​ ​visitor ​ ​information ​ ​are: ● Email ​ ​newsletter ​ ​subscription ​ ​forms ​ ​- ​ ​at ​ ​a ​ ​minimum ​ ​these ​ ​forms ​ ​usually ​ ​collect: ​ ​visitor name ​ ​email ​ ​and ​ ​a ​ ​specific ​ ​category ​ ​of ​ ​interest. ● Membership ​ ​signup ​ ​forms ​ ​- ​ ​These ​ ​forms ​ ​can ​ ​gather ​ ​many ​ ​types ​ ​of ​ ​user ​ ​information ​ ​in exchange ​ ​for ​ ​membership ​ ​levels ​ ​within ​ ​an ​ ​organization. ​ ​The ​ ​more ​ ​information ​ ​that ​ ​is provided ​ ​by ​ ​the ​ ​member ​ ​the ​ ​greater ​ ​the ​ ​member ​ ​perks. ● Forms ​ ​that ​ ​allow ​ ​download ​ ​or ​ ​viewing ​ ​of ​ ​a ​ ​video ​ ​- ​ ​If ​ ​your ​ ​visitors ​ ​want ​ ​to ​ ​download ​ ​a document ​ ​or ​ ​view ​ ​a ​ ​video ​ ​a ​ ​short ​ ​form ​ ​can ​ ​be ​ ​used ​ ​to ​ ​gather ​ ​user ​ ​information ​ ​before granting ​ ​permission ​ ​for ​ ​the ​ ​download. The ​ ​sale ​ ​of ​ ​a ​ ​product ​ ​or ​ ​service ​ ​via ​ ​e-commerce: ​ ​ ​The ​ ​sale ​ ​of ​ ​physical ​ ​or ​ ​digital ​ ​goods ​ ​and services ​ ​is ​ ​one ​ ​of ​ ​the ​ ​most ​ ​straightforward ​ ​and ​ ​easiest ​ ​to ​ ​track ​ ​goals. ​ ​Is ​ ​your ​ ​website ​ ​an effective ​ ​sales ​ ​tool ​ ​or ​ ​not Driving ​ ​online ​ ​visitors ​ ​to ​ ​physical ​ ​stores ​ ​or ​ ​businesses: ​ ​ ​This ​ ​goal ​ ​is ​ ​a ​ ​little ​ ​harder ​ ​to ​ ​measure. Providing ​ ​website ​ ​visitors ​ ​with ​ ​a ​ ​downloadable ​ ​coupon ​ ​for ​ ​an ​ ​in-store ​ ​purchase ​ ​is ​ ​one ​ ​tactic ​ ​to track ​ ​the ​ ​success ​ ​of ​ ​this ​ ​goal. ​ ​A ​ ​more ​ ​imperfect ​ ​method ​ ​is ​ ​to ​ ​ask ​ ​in-store ​ ​customers ​ ​where ​ ​they heard ​ ​about ​ ​the ​ ​business ​ ​or ​ ​look ​ ​for ​ ​an ​ ​uptick ​ ​in ​ ​sales ​ ​based ​ ​on ​ ​an ​ ​online ​ ​promotion. Promoting ​ ​specific ​ ​products ​ ​or ​ ​services ​: ​ ​Promotional ​ ​products ​ ​are ​ ​usually ​ ​accompanied ​ ​by some ​ ​online ​ ​or ​ ​offline ​ ​marketing. ​ ​These ​ ​efforts ​ ​can ​ ​be ​ ​monitored ​ ​to ​ ​show ​ ​level ​ ​of ​ ​success based ​ ​on ​ ​visitor ​ ​traffic ​ ​and ​ ​behavior. To ​ ​sum ​ ​up ​ ​website ​ ​business ​ ​goals: Depending ​ ​on ​ ​your ​ ​business ​ ​one ​ ​or ​ ​more ​ ​of ​ ​these ​ ​goals ​ ​may ​ ​be ​ ​applicable. ​ ​In ​ ​fact ​ ​most businesses ​ ​will ​ ​have ​ ​primary ​ ​and ​ ​secondary ​ ​business ​ ​goals. ​ ​The ​ ​goals ​ ​vary ​ ​based ​ ​on ​ ​the ​ ​type of ​ ​website ​ ​visitor ​ ​and ​ ​the ​ ​content ​ ​they ​ ​are ​ ​viewing. ​ ​It ​ ​is ​ ​up ​ ​to ​ ​each ​ ​individual ​ ​business ​ ​to ​ ​specify business ​ ​goals ​ ​and ​ ​what ​ ​actions ​ ​on ​ ​the ​ ​part ​ ​of ​ ​the ​ ​website ​ ​visitor ​ ​count ​ ​as ​ ​a ​ ​“conversion” ​ ​or successful ​ ​completion ​ ​of ​ ​that ​ ​business ​ ​goal. So ​ ​how ​ ​well ​ ​does ​ ​your ​ ​current ​ ​website ​ ​fulfill ​ ​your ​ ​business ​ ​goals ​ ​Where ​ ​does ​ ​it ​ ​succeed Where ​ ​does ​ ​it ​ ​fall ​ ​flat ​ ​Whatever ​ ​your ​ ​conclusion ​ ​the ​ ​primary ​ ​focus ​ ​of ​ ​the ​ ​redesign ​ ​should ​ ​be ​ ​to improve ​ ​your ​ ​conversions. ​ ​This ​ ​website ​ ​redesign ​ ​process ​ ​was ​ ​designed ​ ​to ​ ​help ​ ​you ​ ​do ​ ​that. ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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Learning ​ ​Zone ​ ​TWO: ​ ​Your ​ ​website ​ ​analytics. Learn ​ ​from ​ ​your ​ ​analytics. ​ ​There ​ ​is ​ ​no ​ ​excuse ​ ​in ​ ​this ​ ​day ​ ​and ​ ​age ​ ​to ​ ​not ​ ​have ​ ​analytics ​ ​installed on ​ ​your ​ ​website. ​ ​Google ​ ​offers ​ ​one ​ ​of ​ ​the ​ ​most ​ ​powerful ​ ​analytics ​ ​applications ​ ​available ​ ​- ​ ​and it’s ​ ​free ​ ​Most ​ ​developers ​ ​could ​ ​add ​ ​Google ​ ​Analytics ​ ​to ​ ​your ​ ​website ​ ​in ​ ​under ​ ​1 ​ ​hour. ​ ​Armed with ​ ​your ​ ​business ​ ​goals ​ ​in ​ ​one ​ ​hand ​ ​and ​ ​your ​ ​analytics ​ ​in ​ ​the ​ ​other ​ ​you ​ ​will ​ ​be ​ ​able ​ ​to ​ ​see what ​ ​people ​ ​are ​ ​doing ​ ​on ​ ​your ​ ​website ​ ​which ​ ​pages ​ ​were ​ ​the ​ ​most ​ ​popular ​ ​and ​ ​how ​ ​long visitors ​ ​spend ​ ​on ​ ​each ​ ​page. Pay ​ ​attention ​ ​to ​ ​the ​ ​visitor ​ ​paths ​ ​through ​ ​the ​ ​site ​ ​is ​ ​your ​ ​website ​ ​effective ​ ​at ​ ​motivating ​ ​a ​ ​visitor to ​ ​move ​ ​from ​ ​one ​ ​page ​ ​to ​ ​another ​ ​in ​ ​order ​ ​to ​ ​accomplish ​ ​a ​ ​business ​ ​goal ​ ​​ ​By ​ ​examining ​ ​your analytics ​ ​you’ll ​ ​mine ​ ​a ​ ​lot ​ ​of ​ ​valuable ​ ​information ​ ​that ​ ​will ​ ​help ​ ​you ​ ​strategize ​ ​your ​ ​redesign. Another ​ ​valuable ​ ​analytical ​ ​tool ​ ​is ​ ​HotJar. ​ ​Hotjar ​ ​records ​ ​user ​ ​actions ​ ​on ​ ​your ​ ​website. ​ ​It ​ ​shows “heatmaps” ​ ​of ​ ​your ​ ​actual ​ ​website ​ ​pages ​ ​along ​ ​with ​ ​an ​ ​overlay ​ ​of ​ ​how ​ ​far ​ ​visitors ​ ​scrolled ​ ​down your ​ ​pages ​ ​and ​ ​how ​ ​many ​ ​times ​ ​buttons ​ ​were ​ ​clicked. There ​ ​is ​ ​no ​ ​reason ​ ​to ​ ​“trust ​ ​your ​ ​gut” ​ ​when ​ ​analytics ​ ​will ​ ​provide ​ ​real actionable ​ ​information. ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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One ​ ​of ​ ​the ​ ​biggest ​ ​issues ​ ​we ​ ​run ​ ​into ​ ​is ​ ​that ​ ​most ​ ​businesses ​ ​ ​do ​ ​not ​ ​have ​ ​the ​ ​expertise ​ ​to ​ ​fully understand ​ ​their ​ ​website ​ ​analytics ​​ ​and ​ ​therefore ​ ​they ​ ​are ​ ​missing ​ ​key ​ ​insights ​ ​into ​ ​their ​ ​online traffic. ​ ​The ​ ​ability ​ ​to ​ ​drill ​ ​deep ​ ​into ​ ​user ​ ​behaviour ​ ​and ​ ​then ​ ​translate ​ ​it ​ ​to ​ ​useful ​ ​data ​ ​is ​ ​not ​ ​easy. Executionists ​ ​has ​ ​an ​ ​in-house ​ ​Google ​ ​certified ​ ​Marketing ​ ​team ​ ​whose ​ ​expertise ​ ​is ​ ​analyzing tracking ​ ​data. ​ ​We ​ ​strongly ​ ​recommend ​ ​that ​ ​businesses ​ ​employ ​ ​someone ​ ​experienced ​ ​in ​ ​these skills ​ ​to ​ ​evaluate ​ ​their ​ ​data ​ ​for ​ ​them. Learning ​ ​Zone ​ ​THREE: ​ ​Learn ​ ​from ​ ​your ​ ​competition. One ​ ​common ​ ​reason ​ ​for ​ ​a ​ ​redesign ​ ​is ​ ​to ​ ​keep ​ ​up ​ ​with ​ ​and ​ ​surpass ​ ​your ​ ​competition ​ ​online. Many ​ ​businesses ​ ​have ​ ​probably ​ ​been ​ ​surprised ​ ​when ​ ​they ​ ​noticed ​ ​much ​ ​smaller ​ ​competitors with ​ ​better ​ ​looking ​ ​and ​ ​functioning ​ ​business ​ ​websites. To ​ ​help ​ ​identify ​ ​your ​ ​business’ ​ ​position ​ ​in ​ ​the ​ ​competitive ​ ​landscape ​ ​we ​ ​recommend ​ ​you ​ ​do some ​ ​research ​ ​by ​ ​searching ​ ​for ​ ​the ​ ​keywords ​ ​you ​ ​want ​ ​your ​ ​business ​ ​to ​ ​be ​ ​found ​ ​for. ​ ​Now check ​ ​out ​ ​the ​ ​competitions’ ​ ​websites ​ ​that ​ ​appear ​ ​in ​ ​the ​ ​search ​ ​results ​ ​list ​ ​them ​ ​and ​ ​the features ​ ​of ​ ​their ​ ​websites ​ ​on ​ ​a ​ ​competitor ​ ​spreadsheet. See ​ ​our ​ ​sample ​ ​spreadsheet ​ ​below. Based ​ ​on ​ ​your ​ ​business ​ ​what ​ ​competitor ​ ​features ​ ​can ​ ​you ​ ​adopt ​ ​and ​ ​apply ​ ​in ​ ​your ​ ​redesign Besides ​ ​the ​ ​features ​ ​on ​ ​your ​ ​competition’s ​ ​website ​ ​also ​ ​review ​ ​the ​ ​level ​ ​of ​ ​their ​ ​visual ​ ​design and ​ ​branding. ​ ​How ​ ​sophisticated ​ ​is ​ ​the ​ ​design ​ ​How ​ ​integrated ​ ​is ​ ​the ​ ​branding ​ ​Is ​ ​the ​ ​website presentation ​ ​memorable ​ ​and ​ ​compelling In ​ ​addition ​ ​to ​ ​checking ​ ​out ​ ​your ​ ​direct ​ ​competition ​ ​reserve ​ ​some ​ ​time ​ ​to ​ ​check ​ ​out ​ ​the ​ ​bigger players ​ ​in ​ ​your ​ ​business ​ ​space ​ ​the ​ ​ones ​ ​you ​ ​aspire ​ ​to ​ ​become. ​ ​There ​ ​are ​ ​probably ​ ​features and ​ ​approaches ​ ​you ​ ​can ​ ​adopt ​ ​from ​ ​them ​ ​as ​ ​well. ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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Learning ​ ​Zone ​ ​FOUR: ​ ​Learn ​ ​from ​ ​your ​ ​customers ​ ​and ​ ​team. Make ​ ​a ​ ​short ​ ​list ​ ​of ​ ​questions ​ ​to ​ ​ask ​ ​your ​ ​existing ​ ​customers. ​ ​Don’t ​ ​worry ​ ​about ​ ​having ​ ​to ​ ​collect a ​ ​large ​ ​sample ​ ​set. ​ ​Ten ​ ​customer ​ ​responses ​ ​should ​ ​be ​ ​able ​ ​to ​ ​provide ​ ​valuable ​ ​insights ​ ​and ​ ​a gauge ​ ​of ​ ​your ​ ​website’s ​ ​effectiveness. See ​ ​our ​ ​sample ​ ​website ​ ​redesign ​ ​spreadsheet ​ ​below. If ​ ​you ​ ​have ​ ​a ​ ​sales ​ ​team ​ ​their ​ ​input ​ ​is ​ ​invaluable ​ ​as ​ ​they ​ ​are ​ ​on ​ ​the ​ ​front ​ ​lines ​ ​of ​ ​business development. ​ ​The ​ ​website ​ ​should ​ ​be ​ ​a ​ ​tool ​ ​that ​ ​they ​ ​use ​ ​on ​ ​a ​ ​daily ​ ​basis ​ ​to ​ ​generate ​ ​new business ​ ​and ​ ​support ​ ​their ​ ​sales ​ ​process. ​ ​Organize ​ ​a ​ ​sales ​ ​brainstorming ​ ​session ​ ​around ​ ​the effectiveness ​ ​of ​ ​the ​ ​current ​ ​website. ​ ​Where ​ ​does ​ ​your ​ ​sales ​ ​team ​ ​think ​ ​improvements ​ ​can ​ ​be made ​ ​What ​ ​aspects ​ ​of ​ ​a ​ ​redesign ​ ​would ​ ​better ​ ​support ​ ​their ​ ​business ​ ​development ​ ​efforts Learning ​ ​Zone ​ ​FIVE: ​ ​Learn ​ ​from ​ ​your ​ ​website ​ ​agency. Finally ​ ​if ​ ​you ​ ​have ​ ​a ​ ​web ​ ​or ​ ​marketing ​ ​agency ​ ​like ​ ​Executionists ​ ​find ​ ​out ​ ​from ​ ​them ​ ​what ​ ​best practices ​ ​they ​ ​use ​ ​that ​ ​can ​ ​be ​ ​applied ​ ​to ​ ​your ​ ​website. ​ ​Your ​ ​agency ​ ​can ​ ​provide ​ ​a ​ ​fresh perspective ​ ​on ​ ​your ​ ​business. ​ ​An ​ ​agency ​ ​is ​ ​also ​ ​aware ​ ​of ​ ​design ​ ​trends ​ ​new ​ ​website functionality ​ ​and ​ ​new ​ ​marketing ​ ​methods ​ ​that ​ ​can ​ ​increase ​ ​the ​ ​success ​ ​of ​ ​your ​ ​redesign ​ ​effort. An ​ ​agency ​ ​should ​ ​also ​ ​bring ​ ​a ​ ​holistic ​ ​view ​ ​of ​ ​the ​ ​online ​ ​landscape ​ ​that ​ ​takes ​ ​into ​ ​account ​ ​your total ​ ​online ​ ​footprint. ​ ​This ​ ​includes ​ ​social ​ ​media ​ ​referral ​ ​websites ​ ​online ​ ​marketing ​ ​and ​ ​other channels ​ ​that ​ ​will ​ ​affect ​ ​your ​ ​business. ​ ​Getting ​ ​the ​ ​perspective ​ ​of ​ ​outside ​ ​professionals ​ ​provides valuable ​ ​insight ​ ​and ​ ​is ​ ​a ​ ​practice ​ ​that ​ ​we ​ ​always ​ ​recommend. ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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Managing ​ ​Your ​ ​Website ​ ​Redesign The ​ ​last ​ ​piece ​ ​we ​ ​are ​ ​going ​ ​to ​ ​cover ​ ​in ​ ​this ​ ​article ​ ​on ​ ​planning ​ ​for ​ ​your ​ ​redesign ​ ​is ​ ​how ​ ​you ​ ​are going ​ ​to ​ ​manage ​ ​the ​ ​redesign ​ ​internally. ​ ​We ​ ​recommend ​ ​identifying ​ ​an ​ ​internal ​ ​​Project Manager ​ ​​who ​ ​will ​ ​be ​ ​the ​ ​point ​ ​person ​ ​to ​ ​manage ​ ​your ​ ​redesign ​ ​effort. ​ ​Below ​ ​are ​ ​some considerations ​ ​when ​ ​identifying ​ ​this ​ ​individual. ​ ​They ​ ​will ​ ​need ​ ​to ​ ​be: 1. Familiar ​ ​with ​ ​the ​ ​organizational ​ ​structure ​ ​of ​ ​the ​ ​company. 2. A ​ ​strong ​ ​relentless ​ ​communicator. 3. Able ​ ​to ​ ​dedicate ​ ​at ​ ​least ​ ​half ​ ​of ​ ​their ​ ​workday ​ ​to ​ ​the ​ ​website ​ ​redesign ​ ​project. 4. Familiar ​ ​with ​ ​the ​ ​stakeholders ​ ​within ​ ​the ​ ​business ​ ​in ​ ​order ​ ​to ​ ​facilitate ​ ​communications meetings ​ ​approvals ​ ​and ​ ​gathering ​ ​content. 5. Organized. Here ​ ​is ​ ​our ​ ​handy ​ ​infographic ​ ​on ​ ​internal ​ ​project ​ ​manager ​ ​traits. ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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We ​ ​have ​ ​seen ​ ​a ​ ​lot ​ ​of ​ ​web ​ ​projects ​ ​drag ​ ​on ​ ​for ​ ​months ​ ​and ​ ​months ​ ​because ​ ​there ​ ​is ​ ​no ​ ​internal project ​ ​manager ​ ​or ​ ​the ​ ​designated ​ ​person ​ ​is ​ ​not ​ ​properly ​ ​skilled ​ ​or ​ ​empowered. ​ ​Attempting ​ ​to manage ​ ​a ​ ​redesign ​ ​by ​ ​throwing ​ ​it ​ ​on ​ ​an ​ ​employee’s ​ ​plate ​ ​on ​ ​top ​ ​of ​ ​their ​ ​current ​ ​workload ​ ​is ​ ​not effective. ​ ​The ​ ​commitment ​ ​to ​ ​undertake ​ ​a ​ ​redesign ​ ​should ​ ​include ​ ​the ​ ​commitment ​ ​to ​ ​assign ​ ​a skilled ​ ​internal ​ ​resource ​ ​to ​ ​help ​ ​manage ​ ​the ​ ​effort. Your ​ ​digital ​ ​agency ​ ​will ​ ​assign ​ ​a ​ ​Project ​ ​Manager ​ ​PM ​ ​to ​ ​your ​ ​project ​ ​to ​ ​interface ​ ​with ​ ​your business’s ​ ​designate. ​ ​Together ​ ​these ​ ​two ​ ​PMs ​ ​will ​ ​provide ​ ​the ​ ​structure ​ ​process ​ ​and ​ ​facilitation of ​ ​the ​ ​redesign. ​ ​The ​ ​diagram ​ ​below ​ ​shows ​ ​a ​ ​potential ​ ​client ​ ​and ​ ​agency ​ ​team ​ ​structure. ​ ​Ideally the ​ ​communication ​ ​flows ​ ​through ​ ​the ​ ​two ​ ​Project ​ ​Managers ​ ​and ​ ​other ​ ​team ​ ​members ​ ​will ​ ​be included ​ ​as ​ ​needed. ​ ​The ​ ​client ​ ​corporate ​ ​sponsor ​ ​and ​ ​agency ​ ​director ​ ​are ​ ​overseeing ​ ​their respective ​ ​PMs. To ​ ​wrap ​ ​up. This ​ ​redesign ​ ​series ​ ​also ​ ​features ​ ​6 ​ ​companion ​ ​videos ​ ​below ​ ​is ​ ​a ​ ​list ​ ​of ​ ​their ​ ​titles ​ ​and descriptions: 1. How ​ ​do ​ ​I ​ ​plan ​ ​for ​ ​a ​ ​website ​ ​redesign ​: ​ ​This ​ ​article ​ ​discusses ​ ​how ​ ​businesses ​ ​can ​ ​put the ​ ​critical ​ ​pieces ​ ​in ​ ​place ​ ​and ​ ​set ​ ​the ​ ​stage ​ ​for ​ ​a ​ ​successful ​ ​project. ​ ​As ​ ​the ​ ​old ​ ​adage goes ​ ​“Those ​ ​who ​ ​fail ​ ​to ​ ​plan ​ ​plan ​ ​to ​ ​fail.” ​ ​​View ​ ​Video ​ ​ 2. How ​ ​to ​ ​approach ​ ​branding ​ ​strategy ​ ​for ​ ​your ​ ​redesign. ​: ​ ​Branding ​ ​is ​ ​the ​ ​cornerstone of ​ ​your ​ ​business ​ ​It’s ​ ​your ​ ​outside ​ ​face ​ ​to ​ ​the ​ ​world. ​ ​In ​ ​this ​ ​article ​ ​we ​ ​discuss ​ ​how ​ ​a redesign ​ ​is ​ ​an ​ ​opportunity ​ ​for ​ ​you ​ ​to ​ ​strengthen ​ ​your ​ ​brand. ​ ​​View ​ ​Video ​ ​ ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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3. How ​ ​to ​ ​organize ​ ​content ​ ​for ​ ​your ​ ​redesign. ​: ​ ​Content ​ ​is ​ ​still ​ ​king. ​ ​Website ​ ​customers want ​ ​relevant ​ ​text ​ ​content ​ ​compelling ​ ​imagery ​ ​and ​ ​other ​ ​media. ​ ​We ​ ​discuss ​ ​how ​ ​to approach ​ ​your ​ ​content ​ ​strategy ​ ​and ​ ​organization ​ ​for ​ ​optimal ​ ​usability. ​ ​​View ​ ​Video ​ ​ 4. Technology ​ ​considerations ​ ​with ​ ​redesigns. ​: ​ ​Technology ​ ​changes ​ ​as ​ ​fast ​ ​as ​ ​design trends ​ ​and ​ ​there ​ ​are ​ ​many ​ ​ways ​ ​to ​ ​improve ​ ​your ​ ​website ​ ​technology. ​ ​We ​ ​take ​ ​a straightforward ​ ​approach ​ ​and ​ ​provide ​ ​sensible ​ ​recommendations. ​ ​​View ​ ​Video ​ ​ 5. SEO ​ ​considerations ​ ​with ​ ​website ​ ​redesigns. ​: ​ ​Many ​ ​businesses ​ ​are ​ ​in ​ ​need ​ ​of ​ ​an SEO ​ ​refresh ​ ​and ​ ​are ​ ​missing ​ ​opportunities ​ ​for ​ ​increasing ​ ​the ​ ​relevancy ​ ​of ​ ​their ​ ​content. Watch ​ ​this ​ ​video ​ ​if ​ ​you ​ ​want ​ ​to ​ ​maintain ​ ​your ​ ​search ​ ​engine ​ ​equity. ​ ​​View ​ ​Video ​ ​ 6. Budgeting ​ ​for ​ ​your ​ ​redesign ​: ​ ​This ​ ​is ​ ​a ​ ​tough ​ ​topic ​ ​it ​ ​stands ​ ​to ​ ​reason ​ ​that ​ ​a ​ ​redesign should ​ ​cost ​ ​less ​ ​than ​ ​the ​ ​original ​ ​website ​ ​right ​ ​But ​ ​don’t ​ ​fail ​ ​to ​ ​consider ​ ​rising ​ ​labor costs ​ ​and ​ ​increased ​ ​technical ​ ​and ​ ​testing ​ ​requirements ​ ​on ​ ​the ​ ​mobile ​ ​side. ​ ​​View ​ ​Video ​ ​ Finally ​ ​although ​ ​you ​ ​can ​ ​learn ​ ​a ​ ​lot ​ ​of ​ ​basic ​ ​information ​ ​from ​ ​reading ​ ​and ​ ​watching ​ ​this ​ ​series you ​ ​can ​ ​get ​ ​much ​ ​more ​ ​specific ​ ​and ​ ​relevant ​ ​information ​ ​by ​ ​discussing ​ ​your ​ ​redesign ​ ​project with ​ ​us. ​ ​We ​ ​love ​ ​to ​ ​talk ​ ​about ​ ​web ​ ​projects ​ ​and ​ ​brainstorm ​ ​solutions ​ ​with ​ ​potential ​ ​clients. ​ ​You can ​ ​call ​ ​us ​ ​directly ​ ​at ​ ​310-754-3807 ​ ​fill ​ ​out ​ ​our ​ ​​email ​ ​inquiry ​ ​form ​ ​ ​or ​ ​simply ​ ​email ​ ​us ​ ​at infoexecutionists.com. WebsiteRedesignPlanning ​ ​HowToPlanForaWebsiteRedesign ​ ​PlanWebRedesign ​ ​HowToRedesignWebsite ExecutionistsWebsiteRedesign ​ ​WebsiteRedesignAgency ​ ​WebRedesignProcess ​ ​WebsiteRedesignLosAngeles bestwebsiteredesign ​ ​WebsiteRedesignStrategy ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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