benefits-of-a-website-redesign

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Branding is the cornerstone of your business; It’s your outside face to the world. In this article we discuss how a redesign is an opportunity for you to strengthen your brand.

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What ​ ​are ​ ​the ​ ​benefits ​ ​of ​ ​a ​ ​website ​ ​redesign If ​ ​you ​ ​are ​ ​wondering ​ ​how ​ ​to ​ ​plan ​ ​a ​ ​redesign ​ ​of ​ ​your ​ ​website ​ ​you’re ​ ​in ​ ​the right ​ ​place. ​ ​This ​ ​article ​ ​is ​ ​part ​ ​of ​ ​an ​ ​in-depth ​ ​series ​ ​that ​ ​focuses ​ ​on ​ ​the phases ​ ​of ​ ​and ​ ​strategies ​ ​for ​ ​website ​ ​redesign. ​ ​Over ​ ​the ​ ​past ​ ​20 ​ ​years ​ ​we have ​ ​redesigned ​ ​hundreds ​ ​of ​ ​websites ​ ​for ​ ​businesses ​ ​with ​ ​diverse ​ ​needs from ​ ​a ​ ​variety ​ ​of ​ ​industries. ​ ​We ​ ​will ​ ​be ​ ​drawing ​ ​on ​ ​our ​ ​process ​ ​and experience ​ ​to ​ ​provide ​ ​you ​ ​with ​ ​answers ​ ​to ​ ​your ​ ​redesign ​ ​questions. ​ ​If ​ ​you prefer ​ ​a ​ ​visual ​ ​format ​ ​this ​ ​article ​ ​is ​ ​also ​ ​available ​ ​as ​ ​a ​ ​series ​ ​of ​ ​seven short ​ ​videos ​ ​you ​ ​can ​ ​access ​ ​​here ​. Your ​ ​website ​ ​sits ​ ​at ​ ​the ​ ​intersection ​ ​of ​ ​your ​ ​business ​ ​environment ​ ​and ​ ​technology ​ ​- ​ ​and ​ ​both ​ ​of these ​ ​are ​ ​in ​ ​constant ​ ​flux. Your ​ ​clients ​ ​and ​ ​customers ​ ​interact ​ ​with ​ ​sophisticated ​ ​modern ​ ​and ​ ​intuitive ​ ​websites ​ ​every ​ ​day be ​ ​it ​ ​social ​ ​media ​ ​e-commerce ​ ​or ​ ​news ​ ​and ​ ​their ​ ​standards ​ ​have ​ ​evolved ​ ​with ​ ​those ​ ​platforms. If ​ ​your ​ ​site ​ ​isn’t ​ ​current ​ ​it ​ ​may ​ ​signal ​ ​to ​ ​the ​ ​user ​ ​that ​ ​your ​ ​company ​ ​is ​ ​outdated. ​ ​You ​ ​don’t ​ ​want your ​ ​business ​ ​to ​ ​be ​ ​successful ​ ​in ​ ​spite ​ ​of ​ ​your ​ ​website ​ ​you ​ ​want ​ ​your ​ ​website ​ ​to ​ ​be ​ ​propelling your ​ ​business ​ ​upward. ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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Though ​ ​you ​ ​may ​ ​not ​ ​be ​ ​thrilled ​ ​about ​ ​the ​ ​cost ​ ​and ​ ​energy ​ ​that ​ ​goes ​ ​into ​ ​a ​ ​redesign ​ ​the ​ ​good news ​ ​is ​ ​that ​ ​this ​ ​is ​ ​a ​ ​valuable ​ ​opportunity ​ ​to ​ ​transition ​ ​your ​ ​site ​ ​into ​ ​a ​ ​more ​ ​powerful ​ ​online business ​ ​tool ​ ​that ​ ​drives ​ ​your ​ ​organization ​ ​into ​ ​the ​ ​future. Here ​ ​are ​ ​some ​ ​of ​ ​the ​ ​benefits ​ ​of ​ ​a ​ ​site ​ ​redesign: ● You ​ ​can ​ ​refresh ​ ​your ​ ​logo ​ ​and ​ ​brand. ​ ​Revamp ​ ​your ​ ​brand ​ ​by ​ ​finding ​ ​better ​ ​ways ​ ​to integrate ​ ​your ​ ​brand ​ ​colors ​ ​logo ​ ​and ​ ​messaging ​ ​into ​ ​your ​ ​website ​ ​pages. ● You ​ ​can ​ ​refresh ​ ​your ​ ​website ​ ​design. ​ ​Design ​ ​trends ​ ​change ​ ​this ​ ​is ​ ​an ​ ​opportunity ​ ​to catch ​ ​up. ​ ​Get ​ ​rid ​ ​of ​ ​that ​ ​generic ​ ​outdated ​ ​stock ​ ​art ​ ​and ​ ​replace ​ ​it ​ ​with ​ ​better ​ ​graphics. ● Usability ​ ​can ​ ​be ​ ​improved. ​ ​Perhaps ​ ​your ​ ​website ​ ​has ​ ​become ​ ​less ​ ​user-friendly ​ ​over ​ ​the years. ​ ​This ​ ​often ​ ​happens ​ ​over ​ ​time ​ ​as ​ ​businesses ​ ​continually ​ ​add ​ ​content ​ ​to ​ ​their website ​ ​without ​ ​properly ​ ​organizing ​ ​it. ​ ​​ ​This ​ ​is ​ ​a ​ ​great ​ ​opportunity ​ ​to ​ ​streamline ​ ​your content ​ ​and ​ ​features. ● You ​ ​can ​ ​focus ​ ​the ​ ​redesigned ​ ​website ​ ​around ​ ​new ​ ​products ​ ​and ​ ​services. ● New ​ ​technology ​ ​can ​ ​be ​ ​integrated ​ ​to ​ ​make ​ ​your ​ ​website ​ ​more ​ ​useful ​ ​to ​ ​visitors. ​ ​The addition ​ ​of ​ ​interactive ​ ​maps ​ ​product ​ ​finders ​ ​service ​ ​widgets ​ ​mobile ​ ​features ​ ​etc. ​ ​can make ​ ​your ​ ​website ​ ​more ​ ​“sticky” ​ ​and ​ ​effective. ● On ​ ​the ​ ​marketing ​ ​side ​ ​there ​ ​is ​ ​great ​ ​opportunity ​ ​to ​ ​better ​ ​market ​ ​your ​ ​products ​ ​and services ​ ​to ​ ​new ​ ​audiences. ​ ​SEO ​ ​can ​ ​be ​ ​updated ​ ​to ​ ​include ​ ​new ​ ​search ​ ​terms. ​ ​Improved marketing ​ ​plugins ​ ​such ​ ​as ​ ​​ ​social ​ ​media ​ ​features ​ ​CRM ​ ​integration ​ ​and ​ ​user ​ ​tracking can ​ ​be ​ ​added ​ ​during ​ ​the ​ ​redevelopment ​ ​of ​ ​your ​ ​website. Any ​ ​or ​ ​all ​ ​of ​ ​these ​ ​are ​ ​good ​ ​reasons ​ ​for ​ ​a ​ ​redesign ​ ​and ​ ​I ​ ​think ​ ​we ​ ​can ​ ​all ​ ​agree ​ ​that ​ ​the intended ​ ​outcome ​ ​of ​ ​any ​ ​redesign ​ ​is: ​ ​​more ​ ​clients ​ ​more ​ ​sales ​ ​more ​ ​visibility ​. Here ​ ​is ​ ​our ​ ​infographic ​ ​on ​ ​website ​ ​redesign ​ ​benefits: ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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Website ​ ​Redesign ​ ​Case ​ ​Studies We ​ ​are ​ ​approached ​ ​by ​ ​clients ​ ​from ​ ​all ​ ​types ​ ​of ​ ​organizations ​ ​for ​ ​redesign ​ ​assistance. ​ ​Here ​ ​are a ​ ​few ​ ​accounts ​ ​of ​ ​businesses ​ ​coming ​ ​to ​ ​us ​ ​for ​ ​redesign ​ ​work: Example ​ ​1: ​ ​“Our ​ ​website ​ ​is ​ ​so ​ ​old ​ ​and ​ ​out ​ ​of ​ ​date.” A ​ ​business ​ ​in ​ ​the ​ ​financial ​ ​services ​ ​industry ​ ​approached ​ ​us ​ ​for ​ ​a ​ ​website ​ ​redesign. ​ ​The ​ ​owner of ​ ​the ​ ​company ​ ​had ​ ​a ​ ​“friend” ​ ​create ​ ​the ​ ​website ​ ​8 ​ ​years ​ ​prior ​ ​and ​ ​it ​ ​had ​ ​remained ​ ​basically unchanged. ​ ​The ​ ​business ​ ​had ​ ​grown ​ ​their ​ ​client ​ ​list ​ ​was ​ ​significantly ​ ​longer ​ ​the ​ ​staff ​ ​had doubled ​ ​and ​ ​they ​ ​had ​ ​moved ​ ​to ​ ​a ​ ​new ​ ​and ​ ​larger ​ ​location. ​ ​The ​ ​younger ​ ​staff ​ ​had ​ ​been ​ ​pointing out ​ ​to ​ ​the ​ ​CEO ​ ​the ​ ​weaknesses ​ ​of ​ ​the ​ ​current ​ ​site ​ ​as ​ ​compared ​ ​to ​ ​their ​ ​competitors’ ​ ​for ​ ​some time ​ ​but ​ ​he ​ ​hesitated ​ ​because ​ ​he ​ ​feared ​ ​the ​ ​cost ​ ​and ​ ​effort ​ ​of ​ ​a ​ ​redesign. ​ ​Finally ​ ​the ​ ​owner acquiesced ​ ​and ​ ​gave ​ ​the ​ ​green ​ ​light ​ ​for ​ ​a ​ ​redesign. One ​ ​of ​ ​the ​ ​junior ​ ​staff ​ ​became ​ ​the ​ ​website ​ ​redesign ​ ​coordinator ​ ​and ​ ​contacted ​ ​us ​ ​for ​ ​a ​ ​bid ​ ​on the ​ ​project. ​ ​We ​ ​helped ​ ​walk ​ ​the ​ ​client’s ​ ​representative ​ ​through ​ ​the ​ ​requirements ​ ​gathering phase ​ ​also ​ ​known ​ ​as ​ ​the ​ ​“website ​ ​definition” ​ ​phase. ​ ​This ​ ​enabled ​ ​us ​ ​to ​ ​all ​ ​be ​ ​on ​ ​the ​ ​same page ​ ​regarding ​ ​the ​ ​business ​ ​goals ​ ​of ​ ​the ​ ​website. ​ ​Since ​ ​the ​ ​client ​ ​was ​ ​local ​ ​we ​ ​arranged ​ ​a couple ​ ​of ​ ​face-to-face ​ ​meetings ​ ​to ​ ​sort ​ ​out ​ ​the ​ ​details ​ ​and ​ ​once ​ ​both ​ ​parties ​ ​had ​ ​all ​ ​necessary info ​ ​​ ​began ​ ​the ​ ​project. ​ ​The ​ ​project ​ ​resulted ​ ​in ​ ​a ​ ​completely ​ ​modern ​ ​solution ​ ​that ​ ​refreshed their ​ ​branding ​ ​and ​ ​content ​ ​across ​ ​the ​ ​board. ​ ​Now ​ ​the ​ ​site ​ ​is ​ ​as ​ ​cutting ​ ​edge ​ ​and ​ ​competitive ​ ​as the ​ ​business ​ ​and ​ ​most ​ ​importantly ​ ​the ​ ​staff ​ ​is ​ ​not ​ ​embarrassed ​ ​to ​ ​send ​ ​the ​ ​website ​ ​link ​ ​to prospective ​ ​clients. ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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Example ​ ​2: ​ ​“We ​ ​went ​ ​with ​ ​a ​ ​cheap ​ ​web ​ ​solution ​ ​and ​ ​now ​ ​we ​ ​need help ​ ​fixing ​ ​it.” A ​ ​startup ​ ​business ​ ​had ​ ​decided ​ ​to ​ ​use ​ ​a ​ ​low-cost ​ ​bidder ​ ​to ​ ​build ​ ​their ​ ​website. ​ ​The ​ ​website ​ ​had most ​ ​of ​ ​the ​ ​content ​ ​and ​ ​features ​ ​that ​ ​the ​ ​client ​ ​had ​ ​requested ​ ​but ​ ​it ​ ​looked ​ ​“cheap” ​ ​and ​ ​didn’t reflect ​ ​the ​ ​sophistication ​ ​of ​ ​the ​ ​brand. ​ ​The ​ ​client ​ ​was ​ ​worried ​ ​that ​ ​potential ​ ​customers ​ ​and investors ​ ​would ​ ​be ​ ​turned ​ ​off ​ ​by ​ ​the ​ ​website ​ ​and ​ ​as ​ ​a ​ ​result ​ ​the ​ ​business ​ ​would ​ ​lose ​ ​credibility. The ​ ​client ​ ​had ​ ​realized ​ ​their ​ ​mistake ​ ​in ​ ​hiring ​ ​the ​ ​low ​ ​baller ​ ​web ​ ​firm ​ ​and ​ ​now ​ ​were ​ ​in ​ ​a ​ ​bind because ​ ​they ​ ​didn’t ​ ​have ​ ​enough ​ ​left ​ ​in ​ ​the ​ ​budget ​ ​to ​ ​“fix” ​ ​the ​ ​problem. ​ ​​ ​We ​ ​performed ​ ​a ​ ​review of ​ ​the ​ ​website ​ ​and ​ ​created ​ ​a ​ ​redesign ​ ​priority ​ ​list ​ ​to ​ ​tackle ​ ​the ​ ​most ​ ​damaging ​ ​issues ​ ​first. ​ ​Some of ​ ​the ​ ​highest ​ ​priorities ​ ​were: ● Website ​ ​was ​ ​supposed ​ ​to ​ ​be ​ ​mobile-friendly ​ ​but ​ ​it ​ ​looked ​ ​terrible ​ ​on ​ ​mobile ​ ​phones. ● Website ​ ​banner ​ ​images ​ ​were ​ ​cheap ​ ​stock ​ ​art ​ ​that ​ ​did ​ ​not ​ ​look ​ ​consistent ​ ​or ​ ​support ​ ​the brand. ● Text ​ ​blocks ​ ​were ​ ​too ​ ​wide ​ ​hampering ​ ​readability. ● Calls-to-action ​ ​were ​ ​few ​ ​so ​ ​visitors ​ ​were ​ ​unsure ​ ​what ​ ​the ​ ​company ​ ​did. Fortunately ​ ​we ​ ​were ​ ​able ​ ​to ​ ​improve ​ ​the ​ ​website ​ ​and ​ ​control ​ ​costs ​ ​by ​ ​using ​ ​our ​ ​prioritized ​ ​list. The ​ ​website ​ ​didn’t ​ ​need ​ ​to ​ ​be ​ ​rebuilt ​ ​just ​ ​tweaked ​ ​and ​ ​finessed ​ ​to ​ ​bring ​ ​it ​ ​up ​ ​to ​ ​a ​ ​much ​ ​higher standard. ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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Example ​ ​3: ​ ​“Our ​ ​business ​ ​is ​ ​pivoting ​ ​and ​ ​we ​ ​need ​ ​to ​ ​redevelop ​ ​our website ​ ​to ​ ​reflect ​ ​our ​ ​new ​ ​focus.” When ​ ​a ​ ​business ​ ​“pivots” ​ ​it ​ ​means ​ ​that ​ ​the ​ ​business ​ ​environment ​ ​or ​ ​the ​ ​company ​ ​management initiate ​ ​a ​ ​refocus ​ ​of ​ ​the ​ ​business ​ ​direction. ​ ​A ​ ​manufacturing ​ ​company ​ ​came ​ ​to ​ ​us ​ ​with ​ ​a ​ ​desire to ​ ​refocus ​ ​their ​ ​products ​ ​and ​ ​services ​ ​to ​ ​capture ​ ​new ​ ​markets. ​ ​This ​ ​was ​ ​an ​ ​attempt ​ ​to ​ ​broaden their ​ ​product ​ ​offering ​ ​to ​ ​take ​ ​advantage ​ ​of ​ ​new ​ ​sales ​ ​channels ​ ​that ​ ​had ​ ​become ​ ​available ​ ​to them. ​ ​To ​ ​achieve ​ ​this ​ ​objective ​ ​we ​ ​recommended ​ ​a ​ ​website ​ ​restructuring ​ ​and ​ ​enhanced ​ ​online marketing ​ ​solutions. To ​ ​focus ​ ​the ​ ​site ​ ​on ​ ​the ​ ​new ​ ​products ​ ​and ​ ​their ​ ​accompanying ​ ​resources ​ ​we: ● Expanded ​ ​the ​ ​site ​ ​navigation ​ ​to ​ ​accommodate ​ ​the ​ ​new ​ ​products. ● Had ​ ​website ​ ​messaging ​ ​rewritten ​ ​to ​ ​reflect ​ ​the ​ ​new ​ ​direction ​ ​of ​ ​the ​ ​business. ● Recategorized ​ ​products ​ ​to ​ ​make ​ ​them ​ ​easier ​ ​to ​ ​find. ● Expanded ​ ​contact ​ ​page ​ ​to ​ ​include ​ ​additional ​ ​sales ​ ​offices ​ ​that ​ ​handled ​ ​various ​ ​regions and ​ ​product ​ ​lines. On ​ ​the ​ ​marketing ​ ​side ​ ​we ​ ​recommended ​ ​a ​ ​multi-part ​ ​solution ​ ​to ​ ​increase ​ ​visibility ​ ​in ​ ​the ​ ​new markets: ● Search ​ ​ad ​ ​reach ​ ​was ​ ​extended ​ ​into ​ ​new ​ ​markets. ● Email ​ ​lists ​ ​were ​ ​separated ​ ​into ​ ​regions ​ ​so ​ ​that ​ ​campaigns ​ ​could ​ ​be ​ ​better ​ ​controlled ​ ​and tracked. ● We ​ ​published ​ ​Remarketing ​ ​ads ​ ​that ​ ​emphasized ​ ​the ​ ​brand ​ ​and ​ ​new ​ ​services. ● A ​ ​press ​ ​release ​ ​announcing ​ ​the ​ ​pivot ​ ​and ​ ​redesigned ​ ​website ​ ​was ​ ​distributed ​ ​via ​ ​online channels. This ​ ​website ​ ​pivot ​ ​strategy ​ ​was ​ ​completed ​ ​in ​ ​10 ​ ​weeks ​ ​and ​ ​the ​ ​organization ​ ​has ​ ​continued ​ ​to grow ​ ​since ​ ​then. ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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Example ​ ​4: ​ ​“Do ​ ​I ​ ​really ​ ​need ​ ​a ​ ​mobile ​ ​website” An ​ ​issue ​ ​that ​ ​we ​ ​come ​ ​across ​ ​often ​ ​is ​ ​businesses ​ ​with ​ ​non-mobile ​ ​sites ​ ​experiencing ​ ​drops ​ ​in website ​ ​traffic. ​ ​One ​ ​such ​ ​organization ​ ​came ​ ​to ​ ​us ​ ​perplexed ​ ​because ​ ​they ​ ​were ​ ​experiencing ​ ​a gradual ​ ​fall ​ ​in ​ ​business ​ ​and ​ ​didn’t ​ ​know ​ ​why. ​ ​We ​ ​found ​ ​what ​ ​they ​ ​had ​ ​suspected ​ ​that ​ ​they ​ ​were losing ​ ​search ​ ​engine ​ ​placement ​ ​because ​ ​of ​ ​lack ​ ​of ​ ​mobile-responsivity. ​ ​In ​ ​fact ​ ​some ​ ​of ​ ​their smaller ​ ​competitors ​ ​were ​ ​surpassing ​ ​them ​ ​in ​ ​the ​ ​search ​ ​engine ​ ​rankings ​ ​because ​ ​they ​ ​had mobile ​ ​websites. ​ ​The ​ ​solution ​ ​was ​ ​simple ​ ​but ​ ​had ​ ​many ​ ​factors ​ ​involved: 1. The ​ ​website ​ ​was ​ ​completely ​ ​rebuilt ​ ​on ​ ​a ​ ​mobile-responsive ​ ​Wordpress ​ ​framework. 2. The ​ ​website ​ ​design ​ ​was ​ ​refreshed ​ ​at ​ ​the ​ ​same ​ ​time. ​ ​The ​ ​new ​ ​format ​ ​allowed ​ ​for ​ ​the client’s ​ ​portfolio ​ ​images ​ ​to ​ ​be ​ ​enlarged. 3. We ​ ​streamlined ​ ​the ​ ​content ​ ​by ​ ​removing ​ ​older ​ ​blog ​ ​posts. 4. 301 ​ ​redirects ​ ​were ​ ​used ​ ​to ​ ​redirect ​ ​to ​ ​the ​ ​new ​ ​pages ​ ​so ​ ​that ​ ​search ​ ​engine ​ ​ranking would ​ ​be ​ ​retained. 5. The ​ ​website ​ ​was ​ ​thoroughly ​ ​tested ​ ​on ​ ​Android ​ ​and ​ ​iOS. ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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Website ​ ​Redesign ​ ​Conclusion As ​ ​you ​ ​can ​ ​see ​ ​from ​ ​the ​ ​above ​ ​examples ​ ​there ​ ​are ​ ​many ​ ​reasons ​ ​to ​ ​undertake ​ ​a ​ ​redesign. You ​ ​can ​ ​also ​ ​see ​ ​that ​ ​a ​ ​redesign ​ ​helps ​ ​solve ​ ​real ​ ​business ​ ​issues ​ ​and ​ ​results ​ ​in ​ ​a ​ ​better ​ ​online presence ​ ​for ​ ​the ​ ​business. ​ ​Despite ​ ​its ​ ​advantages ​ ​a ​ ​website ​ ​redesign ​ ​has ​ ​to ​ ​be ​ ​done strategically ​ ​taking ​ ​into ​ ​account ​ ​a ​ ​variety ​ ​of ​ ​factors ​ ​that ​ ​include: ​ ​business ​ ​goals ​ ​technology ​ ​the competitive ​ ​landscape ​ ​and ​ ​marketing ​ ​strategy. ​ ​This ​ ​series ​ ​of ​ ​articles ​ ​and ​ ​accompanying ​ ​videos were ​ ​created ​ ​to ​ ​help ​ ​businesses ​ ​understand ​ ​the ​ ​necessity ​ ​of ​ ​and ​ ​best-practices ​ ​process ​ ​for approaching ​ ​a ​ ​redesign ​ ​so ​ ​that ​ ​optimal ​ ​results ​ ​can ​ ​be ​ ​achieved. This ​ ​redesign ​ ​series ​ ​also ​ ​features ​ ​6 ​ ​companion ​ ​videos ​ ​below ​ ​is ​ ​a ​ ​list ​ ​of ​ ​their ​ ​titles ​ ​and descriptions: 1. How ​ ​do ​ ​I ​ ​plan ​ ​for ​ ​a ​ ​website ​ ​redesign ​: ​ ​This ​ ​article ​ ​discusses ​ ​how ​ ​businesses ​ ​can ​ ​put the ​ ​critical ​ ​pieces ​ ​in ​ ​place ​ ​and ​ ​set ​ ​the ​ ​stage ​ ​for ​ ​a ​ ​successful ​ ​project. ​ ​As ​ ​the ​ ​old ​ ​adage goes ​ ​“Those ​ ​who ​ ​fail ​ ​to ​ ​plan ​ ​plan ​ ​to ​ ​fail.” ​ ​​View ​ ​Video ​ ​ 2. How ​ ​to ​ ​approach ​ ​branding ​ ​strategy ​ ​for ​ ​your ​ ​redesign. ​: ​ ​Branding ​ ​is ​ ​the ​ ​cornerstone of ​ ​your ​ ​business ​ ​It’s ​ ​your ​ ​outside ​ ​face ​ ​to ​ ​the ​ ​world. ​ ​In ​ ​this ​ ​article ​ ​we ​ ​discuss ​ ​how ​ ​a redesign ​ ​is ​ ​an ​ ​opportunity ​ ​for ​ ​you ​ ​to ​ ​strengthen ​ ​your ​ ​brand. ​ ​​View ​ ​Video ​ ​ 3. How ​ ​to ​ ​organize ​ ​content ​ ​for ​ ​your ​ ​redesign. ​: ​ ​Content ​ ​is ​ ​still ​ ​king. ​ ​Website ​ ​customers want ​ ​relevant ​ ​text ​ ​content ​ ​compelling ​ ​imagery ​ ​and ​ ​other ​ ​media. ​ ​We ​ ​discuss ​ ​how ​ ​to approach ​ ​your ​ ​content ​ ​strategy ​ ​and ​ ​organization ​ ​for ​ ​optimal ​ ​usability. ​ ​​View ​ ​Video ​ ​ 4. Technology ​ ​considerations ​ ​with ​ ​redesigns. ​: ​ ​Technology ​ ​changes ​ ​as ​ ​fast ​ ​as ​ ​design trends ​ ​and ​ ​there ​ ​are ​ ​many ​ ​ways ​ ​to ​ ​improve ​ ​your ​ ​website ​ ​technology. ​ ​We ​ ​take ​ ​a straightforward ​ ​approach ​ ​and ​ ​provide ​ ​sensible ​ ​recommendations. ​ ​​View ​ ​Video ​ ​ 5. SEO ​ ​considerations ​ ​with ​ ​website ​ ​redesigns. ​: ​ ​Many ​ ​businesses ​ ​are ​ ​in ​ ​need ​ ​of ​ ​an SEO ​ ​refresh ​ ​and ​ ​are ​ ​missing ​ ​opportunities ​ ​for ​ ​increasing ​ ​the ​ ​relevancy ​ ​of ​ ​their ​ ​content. Watch ​ ​this ​ ​video ​ ​if ​ ​you ​ ​want ​ ​to ​ ​maintain ​ ​your ​ ​search ​ ​engine ​ ​equity. ​ ​​View ​ ​Video ​ ​ 6. Budgeting ​ ​for ​ ​your ​ ​redesign ​: ​ ​This ​ ​is ​ ​a ​ ​tough ​ ​topic ​ ​it ​ ​stands ​ ​to ​ ​reason ​ ​that ​ ​a ​ ​redesign should ​ ​cost ​ ​less ​ ​than ​ ​the ​ ​original ​ ​website ​ ​right ​ ​But ​ ​don’t ​ ​fail ​ ​to ​ ​consider ​ ​rising ​ ​labor costs ​ ​and ​ ​increased ​ ​technical ​ ​and ​ ​testing ​ ​requirements ​ ​on ​ ​the ​ ​mobile ​ ​side. ​ ​​View ​ ​Video ​ ​ Finally ​ ​although ​ ​you ​ ​can ​ ​learn ​ ​a ​ ​lot ​ ​of ​ ​basic ​ ​information ​ ​from ​ ​reading ​ ​and ​ ​watching ​ ​this ​ ​series you ​ ​can ​ ​get ​ ​much ​ ​more ​ ​specific ​ ​and ​ ​relevant ​ ​information ​ ​by ​ ​discussing ​ ​your ​ ​redesign ​ ​project with ​ ​us. ​ ​We ​ ​love ​ ​to ​ ​talk ​ ​about ​ ​web ​ ​projects ​ ​and ​ ​brainstorm ​ ​solutions ​ ​with ​ ​potential ​ ​clients. ​ ​You can ​ ​call ​ ​us ​ ​directly ​ ​at ​ ​310-754-3807 ​ ​fill ​ ​out ​ ​our ​ ​​email ​ ​inquiry ​ ​form ​ ​ ​or ​ ​simply ​ ​email ​ ​us ​ ​at infoexecutionists.com. BenefitsOfaWebsiteRedesign ​ ​WebsiteRedesignBenefits ​ ​HowToRedesignWebsite ​ ​ExecutionistsWebsiteRedesign WebsiteRedesignAgency ​ ​WebRedesignProcess ​ ​WebsiteDesignLosAngeles ​ ​bestwebsiteredesign ​ ​WebsiteRedesignStrategy ©2017 ​ ​Executionists ​ ​Inc. ​ ​executionists.com ​ ​• ​ ​310-754-3807

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