Gary Stein Advertising and Search Forecast Through

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Gary Stein on Advertising and Search Forecast through 2009, The advertising numbers, US Online Ad Market Surging, Online Ad Growth Significantly Outpaces Other Media.

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Advertising and Search Forecast through 2009: 

Advertising and Search Forecast through 2009 Gary Stein Sr. Analyst, Jupiter Research

The advertising numbers: 

The advertising numbers

US Online Ad Market Surging: 

US Online Ad Market Surging Source: JupiterResearch Internet Advertising Model, 7/04 (US Only) (in billions) $0.9 $2.1 $3.5 $5.6 $5.8 $5.8 $6.6 $8.4 $10.7 $12.3 $13.8 $15.0 $16.1 Online Ad Spending

Online Ad Growth Significantly Outpaces Other Media: 

Online Ad Growth Significantly Outpaces Other Media Percentage Change in Spending, 2003 to 2004 Source: JupiterResearch Internet Advertising Model, 7/04 (US only)

Online Advertising Overtakes Magazine Advertising in 2007: 

Online Advertising Overtakes Magazine Advertising in 2007 Source: JupiterResearch Internet Advertising Model, 7/04 (US Only) Total Online Ad Spending (in billions) Percentage of Off-line Ad Spending

Rich and Streaming Media Will Quadruple by 2009: 

Rich and Streaming Media Will Quadruple by 2009 Source: JupiterResearch Internet Advertising Model, 7/04 (US Only) (in billions) $.6 $1.0 $1.5 $2.0 $2.6 $3.2 $3.8 Rich Media and Streaming Media Ad Spending

Display Advertising Rebounds on Increasing CPMs: 

Display Advertising Rebounds on Increasing CPMs Source: JupiterResearch Internet Advertising Model, 7/04 (US Only) US Display Ad Spending (in billions)

The search numbers: 

The search numbers

Paid Search Growth Remains Strong, But Beginning to Slow: 

Paid Search Growth Remains Strong, But Beginning to Slow Paid Search Spending Source: JupiterResearch Paid Search Model, 7/04 (US only) (in billions) $1.9 $2.6 $3.2 $3.8 $4.4 $5.0 $5.5

Paid Listings Continue to Dominate Paid Search Spending: 

Paid Listings Continue to Dominate Paid Search Spending Paid Listings Spending Source: JupiterResearch Paid Search Model, 7/04 (US only) (in billions)

Increasing Cost per Click Driving Spend Up: 

Increasing Cost per Click Driving Spend Up Cost per Clickthrough Source: JupiterResearch Paid Search Model, 7/04 (US only)

Local Search Will Grow More Slowly than Overall Online Advertising: 

Local Search Will Grow More Slowly than Overall Online Advertising Local Search Spending Percentage of Total Online Advertising (in millions) Source: JupiterResearch Local Search Model, 3/04 (US Only); JupiterResearch Internet Advertising Model, 7/04 (US Only)

Paid Search Will Experience Strong Near-Term Growth Before Slowing with Market Maturity : 

Paid Search Will Experience Strong Near-Term Growth Before Slowing with Market Maturity Total Paid Search Spending Percentage Year-on-Year Growth (in millions) Source: JupiterResearch Online Advertising Model, 5/04 (Western Europe only)

The drivers of growth: 

The drivers of growth

Always-Ons to Drive Search Growth and Utility: 

Always-Ons to Drive Search Growth and Utility How do you connect to the Internet from home? JupiterResearch/Ipsos-Insight Individual User Survey (05/04), n = 3,730 (US only)

Broadband is established in the installed base: 

Broadband is established in the installed base How long have you been on broadband? JupiterResearch/Ipsos-Insight Individual User Survey (05/04), n = 3,730 (US only)

Use Daily to avoid Info Lapses: 

Use Daily to avoid Info Lapses How frequently do you go online? JupiterResearch/Ipsos-Insight Individual User Survey (05/04), n = 3,730 (US only)

Users see results are getting more relevant; better: 

Users see results are getting more relevant; better Have SERPs gotten more or less relevant over the last 12 months? JupiterResearch/Ipsos-Insight Individual User Survey (05/04), n = 3,730 (US only)

People Happy…but with Concerns: 

People Happy…but with Concerns JupiterResearch/Ipsos-Insight Individual User Survey (05/04), n = 3,730 (US only)

Getting ready for 2005: 

Getting ready for 2005

Things to pay attention to in 2005, consumer edition: 

Things to pay attention to in 2005, consumer edition Vertical search Data-intensive jobs (doctors, architects, engineers) Sowing the seeds of search An interface and an index everywhere The coalescing of services into a platform With search as the core Searching audio and video A technology hurdle, to say the least

Things to pay attention to in 2005, business edition: 

Things to pay attention to in 2005, business edition Market compression, especially for contextual ads Fraud as a primary underminer of confidence Big player missteps, capitalized upon by small players The data market getting some controls

Thank you: 

Thank you Gary Stein Sr. Analyst, Jupiter Research www.steinblog.com

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