how to have user friendly website

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By: sadan2006 (18 month(s) ago)

please send this ppt to indusfin@gmail.com

By: sandyachieve (20 month(s) ago)

Hi ! Can you send me the PDf copy since I need to show this to my Senior team to avail your servcies. Sandhya

By: WebsiteSuccessSystem (21 month(s) ago)

:Lax.pok - Sorry, I don't have the rights to distribute the stock photos within the PPT file, I can send you the slides as a PDF if you would like. The full process is in my free report in more detail, if that helps you? It includes a to do list as well as the steps. @Isrina - Thanks for your kind words about enjoying the presentation.

By: lax.pok (21 month(s) ago)

Presentation is very good and interesting. What is the process to get it? Can't I download it?

By: Isrina (21 month(s) ago)

It is very interesting presentation

Presentation Transcript

Slide 1: 

www,websitesuccesssystem.com Boost Your Business Online The Fast, Fun, Customer-Friendly Way

What Happens When You Make Your Website More Customer Friendly? : 

www,websitesuccesssystem.com What Happens When You Make Your Website More Customer Friendly? Website Success System Results

Website Success System Results : 

www,websitesuccesssystem.com Website Success System Results Page Views: 50,000% Increase From 16,000 a year to 8,000,000….in just 4 months

Website Success System Results : 

www,websitesuccesssystem.com Website Success System Results

Website Success System Results : 

www,websitesuccesssystem.com Website Success System Results

Website Success System Results : 

www,websitesuccesssystem.com Website Success System Results A New Start Jane quits job, sells home and emigrates to Egypt

Website Success System Results : 

www,websitesuccesssystem.com Website Success System Results Builds 4 New Holiday Flats in Luxor Follows lifelong interest in Egyptology

Website Success System Results : 

www,websitesuccesssystem.com Website Success System Results Worldwide Orders Grow and Grow Holiday bookings fund 17 new properties

Website Success System Results : 

www,websitesuccesssystem.com Website Success System Results What Jane Says… The advice Colette gave me about making our website customer-friendly has been invaluable. If you are passionate about how great your business is and you're passionate about creating a strong relationship with your online customers, follow everything Colette tells you to do in her Website Success System. It works! Jane Akshar, Director, www. flatsinluxor.co.uk

How Does This System Work? : 

www,websitesuccesssystem.com How Does This System Work?

Slide 11: 

www,websitesuccesssystem.com It Changes Your Thinking 95% OF WEBSITES FAIL TO GENERATE ANY SALES or LEADS!!! l * Source: www.cardellmedia.co.uk *

Slide 12: 

www,websitesuccesssystem.com Mr Hyde… Would You Say Our Website is an Asset…? …or a Liability?

Why Do Customer-Friendly Websites Boost Sales? : 

www,websitesuccesssystem.com Clear Relevant Interesting Useful Easy Why Do Customer-Friendly Websites Boost Sales? Good content and features

Who is Colette Mason : 

www,websitesuccesssystem.com Who is Colette Mason

1981Colette's first PC : 

www,websitesuccesssystem.com About Colette Mason 1981Colette's first PC

1984Colette's First IT Job : 

www,websitesuccesssystem.com About Colette Mason 1984Colette's First IT Job

1996 : 

www,websitesuccesssystem.com About Colette Mason 1996 Welcome to My New Website. Please click on the menu links on the left to navigate round the site Email Me!

Slide 18: 

www,websitesuccesssystem.com 1997 Homepage - WWW.BBC.CO.UK

1998Skills Improved!Fulltime Developer : 

www,websitesuccesssystem.com About Colette Mason 1998Skills Improved!Fulltime Developer

Slide 20: 

www,websitesuccesssystem.com There IS a Better Way!

Slide 21: 

www,websitesuccesssystem.com There IS a Better Way!

Why Does The Website Success System Have3 Steps? : 

www,websitesuccesssystem.com Why Does The Website Success System Have3 Steps?

Slide 23: 

www,websitesuccesssystem.com 1. Website Meeting

Slide 24: 

www,websitesuccesssystem.com 2. Panic and Delegate All Responsibility I'M SORRY!!! I HAVEN'T GOT A CLUE!!!

Slide 25: 

www,websitesuccesssystem.com Of Course We'll Build You a Great Website

YOU Need To Take RESPONSIBILITY for : 

www,websitesuccesssystem.com YOU Need To Take RESPONSIBILITY for YOUR Online Business Success!

Step 1: Website Goals and Awareness : 

www,websitesuccesssystem.com Step 1: Website Goals and Awareness

Why have goals : 

www,websitesuccesssystem.com Why have goals In life, as in football, you won’t go far unless you know where the goalposts are…Arnold H. Glasgow

Practical - Website Goals Matrix : 

www,websitesuccesssystem.com Practical - Website Goals Matrix

What are Your Website's Goals? : 

www,websitesuccesssystem.com What are Your Website's Goals?

Are You Meeting Your Website Goals? : 

www,websitesuccesssystem.com Are You Meeting Your Website Goals? Credibility and trust Generate leads Build mailing list To sell directly Build a community

Practical - Develop Your Insight : 

www,websitesuccesssystem.com Practical - Develop Your Insight Look at some BAD websites Visit http://www.webpagesthatsuck.com Look out for frustrating, confusing, boringfeatures

Practical - Develop Your Insight : 

www,websitesuccesssystem.com Practical - Develop Your Insight

Practical - Develop Your Insight : 

www,websitesuccesssystem.com Practical - Develop Your Insight

Practical - Develop Your Insight : 

www,websitesuccesssystem.com Practical - Develop Your Insight Look at some GOOD websites Visit your top 5 favourite websites Think aloud as you click around What are you doing and why? How do you achieve what you want to do? Why do you find visiting worthwhile?

Step 2: ResearchCustomer and Competitor Profiling : 

www,websitesuccesssystem.com Step 2: ResearchCustomer and Competitor Profiling

Slide 37: 

www,websitesuccesssystem.com Who's VisitingWhat are they like? What do they want (to do)?

Practical - Customer (User) Profiling : 

www,websitesuccesssystem.com Practical - Customer (User) Profiling Schedule informal interviews with 3-5 existing customers or people in your target market 30-60 minutes each

Practical - Customer (User) Profiling : 

www,websitesuccesssystem.com Practical - Customer (User) Profiling What do they want to achieve when they visityour site…and how? "I want to…" buy something… research something… connect with you/others… learn something…

Practical - Customer (User) Profiling : 

www,websitesuccesssystem.com Practical - Customer (User) Profiling Ask them to do a scenario that meets one of your business goals "Use this site to…" make an enquiry about a product print out our address and our map book an appointment find out how many different types of XYZ we stock

Practical - Customer (User) Profiling : 

www,websitesuccesssystem.com Practical - Customer (User) Profiling Ask them to do a scenario that meets one of your business goals

Practical - Customer (User) Profiling : 

www,websitesuccesssystem.com Practical - Customer (User) Profiling Ask The Gold Dust Questions 3 things they like about your website (…what works) 3 things they dislike about your website (…what doesn't!) Would they add, remove or change anything to improve your websiteto make it better?

Practical - Customer (User) Profiling : 

www,websitesuccesssystem.com Practical - Customer (User) Profiling Find out about them as a person Job? Roles and responsibilities? Love or hate computers? Surf at home or at work? Hobbies and leisure?

Practical - Create Customer Profiles : 

www,websitesuccesssystem.com Practical - Create Customer Profiles Try this…

Practical - Create Customer Profiles : 

www,websitesuccesssystem.com Practical - Create Customer Profiles Try this…

Phase 2: What are competitor websites doing that your customers will like : 

www,websitesuccesssystem.com Phase 2: What are competitor websites doing that your customers will like

Case Study: ITV's Website for Journalists : 

www,websitesuccesssystem.com Case Study: ITV's Website for Journalists Create a good source of information about programmes Reviewed ITV's existing website

Case Study: ITV's Website for Journalists : 

www,websitesuccesssystem.com Case Study: ITV's Website for Journalists Create a good source of information about programmes Reviewed ITV's existing website Reviewed competitor sites

Case Study: ITV's Website for Journalists : 

www,websitesuccesssystem.com Case Study: ITV's Website for Journalists Interviewed journalists about goals and preferences for ITV Site Competitor Websites

Practical - Analyse Competitor Websites : 

www,websitesuccesssystem.com Practical - Analyse Competitor Websites Analyse up to 5 competitor websites forcustomer-friendliness How competitors achieve your business goals Features your customers would like/dislike Competitor successes/failures TIP: Take screenshots/print out features/information your customers will like - "swipe file"

Step 3: Prototyping and Implementing : 

www,websitesuccesssystem.com Step 3: Prototyping and Implementing

Bringing the Research Threads Together : 

www,websitesuccesssystem.com Bringing the Research Threads Together Step2:Personas Step2: Competitors Step1:Site Goals and Best Practice

Planning Usable Website Content : 

www,websitesuccesssystem.com Planning Usable Website Content

Planning Usable Website Content : 

www,websitesuccesssystem.com Planning Usable Website Content Opening times, location, travel Facilities like café picnic area, gift shop etcChecking events for aimed at children Children's activity quiz PDF Booking places in advance

How to Prototype - Sketches : 

www,websitesuccesssystem.com How to Prototype - Sketches

How to Prototype - Sketches : 

www,websitesuccesssystem.com How to Prototype - Sketches

How to Prototype - Sketches : 

www,websitesuccesssystem.com How to Prototype - Sketches

How to Prototype - Wireframes : 

www,websitesuccesssystem.com How to Prototype - Wireframes

Use "Storytelling" to Doublecheck Prototype : 

www,websitesuccesssystem.com Use "Storytelling" to Doublecheck Prototype Review your persona sheets

Use "Storytelling" to Doublecheck Prototype : 

www,websitesuccesssystem.com Use "Storytelling" to Doublecheck Prototype Review your persona sheets Use storytelling to create a customer scenario Run through the scenario Easy to start? Straightforward? Quick? Complete?

Slide 61: 

www,websitesuccesssystem.com Successful people ask better questions, and as a result, they get better answers. Anthony Robbins

How to Prototype - Site Structure : 

www,websitesuccesssystem.com How to Prototype - Site Structure 1.1.1 Computers

Producing your Blueprint : 

www,websitesuccesssystem.com Producing your Blueprint

Annotated Wireframes : 

www,websitesuccesssystem.com Annotated Wireframes 1 2 4 1 2 3 4 Counter Start Point Counters follow numbered square sequence Each player rolls dice Moves forward [1-6] squares at a time Move up to 12 if counter lands at base of ladder Move down to 8 if counter lands on head of snake First player counter on square 16 wins game 3

Annotated Wireframes : 

www,websitesuccesssystem.com Annotated Wireframes

Web Design Tip - Mood Boards : 

www,websitesuccesssystem.com Web Design Tip - Mood Boards Collage of Relevant Photos Products… Locations… Nature… Colour Palette

Where to Get Help : 

www,websitesuccesssystem.com Where to Get Help Outsourcers - programming, design, content publishing www.odesk.com - freelancers www.elance.com - freelancers www.dreamtemplate.com - customisable templates www.fiverr.com - almost anything web-based for $5

Where to Get Help : 

www,websitesuccesssystem.com Where to Get Help Outsourcers - content creation www.textbroker.com - writing www.scribendi.com - proofreading www.document-doctor.co.uk - editing www.wordzworth.com - formatting www.fingertipstyping.co.uk - transcription

Summary : 

www,websitesuccesssystem.com Summary

Why Does Website Usability Matter? : 

www,websitesuccesssystem.com 1 2 3 Our Goals & Awareness Customer/Competitor Research Planning,Testing, Implementing What's in it for me? Why Does Website Usability Matter?

Step 1 : Website Goals and Awareness : 

www,websitesuccesssystem.com Step 1 : Website Goals and Awareness Goals Matrix Web Research

Step 2: Customer and Competitor Research : 

www,websitesuccesssystem.com Step 2: Customer and Competitor Research

Step 3: Prototyping, Testing and Implementing : 

www,websitesuccesssystem.com Step 3: Prototyping, Testing and Implementing

How it Feels to Apply This System : 

www,websitesuccesssystem.com How it Feels to Apply This System What Jo Says… Colette’s system has opened my eyes - IT & websites are actually EASY! The course has given me lots of quick fix solutions to areas that in the past would take me hours and quite frankly I was not good at as I was not playing to my strengths…. Before connecting with Colette, I didn’t have the confidence because I thought I needed a technical background to do this…. Colette makes it easy for anyone from any background or profession to have a customer focused website that gives customers what they want and helps me make profits online. Jo Ward, London

Slide 75: 

www,websitesuccesssystem.com Please tell me you're not mucking about doing fantasy football in work time AGAIN!?!?! OI! No! I'm doing valuable research at www.webpagesthatsuck.com The Fast, Fun Customer Friendly Way to Boost Your Business Online

For more information : 

www,websitesuccesssystem.com For more information Website - Online User-Centered Design Training Course www.websitesuccesssystem.com Free Report - How To Implement a Customer Friendly Website www.websitesuccesssystem.com/report Social Media Contacts for Colette Mason www.facebook.com/websitesuccess www.twitter.com/colettemason