Slide1: Travel and Tourism Division


KANSAS! magazine: KANSAS! magazine 38,000 subscribers 26% out of state 441 international 87 Kansas Counties featured in 2005


2006 KANSAS! Calendar: 2006 KANSAS! Calendar


KANSAS! magazine: KANSAS! magazine Study Pioneer Marketing Goals Align with overall tourism objectives Increase subscription base Increase retail sales Streamline and create efficiencies in management


KANSAS! magazine: KANSAS! magazine Current marketing efforts Retail Outlets Industry subscriptions Gift subscriptions Schools


Group Tours: Group Tours Over $3.1 million dollars in economic impact reported by communities for group tours over-nighting in Kansas. Increase of $800,000 reported from FY04.


Group Tour Inquiries: Group Tour Inquiries Responded to 164 inquiries from tour planners that requested information such as getaway guides, maps, and itineraries to use for prospective tours.


Group Tour Activities: Group Tour Activities National Tour Association (NTA) Convention – 31 Tour Operator Appointments NTA Dinner (Sponsored by KSTT andamp; Kansas Industry Partners) – 6 Tour Operator Guests American Bus Association (ABA) Convention – 24 Tour Operator Appointments Bank Travel Conference – 23 Tour Planner Appointments African American Travel Conference – 36 Tour Planner Appointments KMMA Sales Blitz – 49 Tour Planner Appointments Cruise, Tour andamp; Travel Expo Booth – 129 Tour Planner Attendees Group Tour 101 Workshop – 124 Kansas Industry Participants


2005 Sales Blitz: 2005 Sales Blitz Kansas Cooks!


Product Development: Product Development


Product DevelopmentFlint Hills: Product Development Flint Hills Fermata Study Develop a tourism strategy for the region, Identify the nature based, cultural, and historical assets in the Flint Hills project region that could potentially attract one of the fastest growing tourism markets in the country: experiential tourists.


Product DevelopmentFlint Hills: Product Development Flint Hills Fermata’s assessors visited roughly 140 natural, historic, and cultural sites throughout the 11,734-square mile Kansas Flint Hills region during March-June 2005 • 4 Scenic drives/byways • 15 Historic sites • 21 Museums • 2 Developed Overlooks • 49 Public land units • 15 Interstate rest areas • 2 Summer camps • 2 Rail-Trails • 3 Nature Centers • 22 Town culture sites (courthouses, retail, etc.) • 9 Miscellaneous such as Konza Prairie, private lakes, Fort Riley, Red Buffalo


Product DevelopmentFlint Hills: Product Development Flint Hills Community-based meetings held in January and February 2005 Examined 22 distinct characteristics of any given site and its accompanying heritage resources related to sites’ and resources’ ability to support experiential tourism.


Product DevelopmentFlint Hills: Product Development Flint Hills Action 1: Develop an implementation plan for the creation of a Kansas Flint Hills Heritage Area Action 2: Extend the Flint Hills Scenic Byway north from Council Grove to Manhattan, then east along I-70 to Topeka Action 3: Connect the Flint Hills Scenic Byway to the proposed Wetlands and Wildlife Scenic Byway via Hwy 56. Action 4: Develop a coordinated suite of portals and gateways that invite and inform travelers to the Kansas Flint Hills.


Product DevelopmentFlint Hills: Product Development Flint Hills Action 5: To this end Fermata recommends the development of a Kansas Flint Hills gateway facility along I-70 and perhaps I-35. Action 6: Develop a portal at the Tallgrass Prairie National Preserve Action 7: Provide detailed information on the web regarding the natural, historical and cultural sites in the Flint Hills. Action 8: Partner with National Geographic in the development of a Kansas Geotourism MapGuide.


Product DevelopmentFlint Hills: Product Development Flint Hills Action 9: Align state and federal economic development programs to support the conception and creation of Kansas Flint Hills travel and tourism businesses. Action 10: Align state and federal economic and agriculture programs to support the development of new products and services (directly or indirectly related to travel and tourism) in the Kansas Flint Hills region, particularly on private lands. Action 11: In addition, Fermata recommends the expansion of the use of conservation easements on private lands in the region.


Product DevelopmentFlint Hills: Product Development Flint Hills Action 12: Align state transportation enhancement and scenic byway funds to further the efforts of the Kansas Flint Hills heritage tourism initiative. Action 13: Develop a uniform interpretive and recreational strategy for all state park and wildlife areas in the Kansas Flint Hills region. Action 14: In order to organize promotion and marketing efforts in the region, Fermata recommends the development of a marketing consortium consisting of all of the chambers of commerce and CVB’s in the Kansas Flint Hills region. Action 15: To this end, Fermata recommends the development of a Kansas Flint Hills Branding and Marketing strategy.


Flint Hills: Flint Hills Special Section 2006 Visitors Guide


Flint Hills: Flint Hills 30,000 Brochures Partnership with KDOT andamp; KTA Rest area displays


2005 Attraction Development Grant Program: 2005 Attraction Development Grant Program $296,252 awarded to ten tourism projects. Combined total project cost of $864,728. $567,776 in leveraged funding.


2005 Attraction Development Grant Program: 2005 Attraction Development Grant Program Country Stampede Great Bend CVB Historic Abilene, Inc. Kansas Underground Salt Museum Miami County Symphony on the Tallgrass Prairie, Inc. Walters' Pumpkin Patch The Dyck Arboretum of the Plains William Inge Festival Foundation Dodge City Trail of Fame, Inc


Attraction Development Grant Projects Completed In 2005: Attraction Development Grant Projects Completed In 2005 Printing of 30,000 Santa Fe Trail Brochures. Construction of Seeds to Salsa’ building at Walter’s Pumpkin Patch. Development of the KAW Nation site at Council Grove. Construction of International Pancake Day Hall of Fame at Liberal.


Grant Recipient: Grant Recipient Pause Point at the Kaw Nation in Council Grove


Cultural/Heritage Tourism: Cultural/Heritage Tourism


The Business of Art: Creating Success: The Business of Art: Creating Success More than 200 people attended workshops featuring Libby Platus at five locations across the state in May. Partnered with - Ag Products Marketing - Kansas Arts Commission - Kansas Small Business Development Center


Kansas Artisan Survey: Kansas Artisan Survey First step in the Culture andamp; Heritage Study is finding what arts, crafts, and food products are sold in Kansas A survey was sent to artisans and food producers across the state. -683 surveys were returned -90 counties were represented in the responses -Broad cross-section of products represented.


Cultural/Heritage Tourism: Cultural/Heritage Tourism Randall Travel Marketing Study Assess the market and marketability of Kansas Cultural andamp; Heritage Tourism opportunities US Cultural andamp; Heritage Summit Educational Opportunity


Communication/Education: Communication/Education TIAK Partnerships Annual Conference Educational Seminar National Tourism Week Packets Travel Talk


Research & Planning: Research andamp; Planning Advertising Conversion Studies Interstate Traveler Study Economic Impact Report Statewide data County data Long Term Strategic Plan


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study Acquire and assess qualitative and quantitative intelligence regarding tourist traffic along the I-70 and I-35 interstate corridors, to include:


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study Annual and seasonal traffic volume Commercial vs. private travel Leisure vs. commuter travel Multiple party, family, recreational vehicle, motor coach, and individual travelers Demographic/psychographic data on travelers Origin of travel Destination of travel Reasons for travel Mechanisms for planning travel Seasonal, destination, and activity-specific travel patterns Amenities/services needed or sought by interstate auto travelers


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study Significant points: Overnight stays Driving breaks Entry/exit from the interstate Preferred activities sought by travelers: To destinations in Kansas Reasons for traveling TO Kansas To destinations outside of Kansas Reasons for traveling THROUGH Kansas Image/expectation/ awareness of Kansas


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study Did your current trip begin in Kansas? Yes – 10.9% No – 81.1%


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study In which state did your trip begin? Colorado 23.8% Missouri 19.7% Texas 10.6% Oklahoma 7.4% Iowa 4.3% Illinois 3.5% Iowa 3%


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study Will your current trip end in Kansas? Yes 18.6 % No 81.4 %


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study Purpose of Trip Business/Work/Convention/Special Meeting – 25.3% Vacation or pleasure trip – 37.7% Visiting friends or relatives – 26.8% Personal – 12.9% Just passing through – 19.8% Other – 5.9% None selected – 0.2%


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study How many days spent in Kansas 1 day or less= 55.2 % 2 days= 22.6 % 3 days= 6.8 % 4 days= 5.6 % 5 days= 3.5 % 6 days= 1.1 % 7 days= 1.6 % more than 7 days= 3.8 %


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study What type of accommodations did you/will you use? Don’t know 1.1 % Hotel/Motel 54.4 % Bed andamp; Breakfast 3.3 % With friends or relatives 26.6 % Campground 9.2 % Other 9.2 %


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study Overall, how familiar are you with travel and tourism opportunities in Kansas? Very familiar 155 15.0 % Somewhat 408 39.5 % Not familiar 447 43.3 % Don't know 24 2.1 %


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study What months have you/would you consider taking a trip to Kansas? January to April – 27.3% May to August – 49.6% September to December – 73.3% Probably would not consider trip to Kansas – 10.4% Don’t know - .09%


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study Using a scale of 1 to 5 where 5 means 'extremely interested' and 1 means 'not interested at all,' please indicate how interested you would be in visiting Kansas for the following purposes: Historical attractions 19.6% Agricultural sites or experiences 10.5% Western or pioneer sites/attractions 17.6% Arts andamp; cultural attractions/events 12.8% Fairs and festivals 12.3% Sporting events 14.3% Car racing events 12.9%


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study Using a scale of 1 to 5 where 5 means 'extremely interested' and 1 means 'not interested at all,' please indicate how interested you would be in visiting Kansas for the following purposes: Outdoor recreational activities 15.2% Fishing 16.3% Hunting 13.5% Golfing 8.8% Antique shopping 13.1%


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study Used Tourist Information Center ? Yes - 37.7% No - 62.3%


Research & PlanningInterstate Traveler Study: Research andamp; Planning Interstate Traveler Study How likely to visit Kansas in next 12 mos.? Very likely - 48.2% Somewhat likely - 18.7% Not likely - 22.7% Don’t know - 10.5%


Budget: Budget


Division Revenue: Division Revenue


Division Expenses: Division Expenses


Everything You Wanted to Know About State Programs: Everything You Wanted to Know About State Programs Tuesday 3:45 – 5:00 p.m.


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