Vilex Business Plan Sample for Technology Company

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Vilex Business Plan Sample - Technology Company #wandahalpert #authorstream #wsj #moz

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PowerPoint Presentation:

VILEX PDF Maker www.vilexpdf.com Business Plan (705)831-1590

CONTENTS:

CONTENTS VILEX SYSTEMS CONTROL PDF TRACK PDF PROTECT PDF MANAGE PDF SECURE PDF

INTRODUCTION:

INTRODUCTION Vilex Systems Inc is a technology company specializing in “Smart Document Technology” that empowers creators of PDF documents to control, track and interact with their electronic content. Although Vilex’s protected pdf solution does not provide “encryption”, clients are known to have used the company’s products as a baseline level of document protection. The product is used as a low cost alternative to Adobe LiveCycle, Liquid Machines and GigaTrust . Educational institutes, large corporates, research organizations and small businesses can use the power of Vilex System Inc’s products to manage and rationalize visibility of content to specific stakeholders located across multiple locations. The technology allows users to create intelligent PDFs that control and protect content, collect reader information, generate sales leads and analyze reader behavior. The company’s solutions can be used with a variety of PDF documents including educational materials, case studies, research reports, eBooks, investment proposals, training manuals, newsletters, e-magazines and many other applications. The products provide a cost effective and flexible alternative in situations where large software licenses are not a viable option. This presentation looks at the restructuring strategy being undertaken by the company Vision   “To become the supplier of choice for small-to-medium sized businesses” Mission Provide a one stop shop for document management Build cost effective solutions Be known as a leading provider of document risk management technology Keep innovation at the heart of business policies   Keys to success Responding to user demand Value for money Easy to use applications Strong after sales support  

PRODUCTS & SERVICES:

PRODUCTS & SERVICES The company also provides onsite technical support and maintenance on an ongoing basis.

PLATFORM OVERVIEW:

PLATFORM OVERVIEW New Vilex System Vilex PDF Platform Hosted by Vilex | Installed On - Site | Hosted by Customer Customizable Solution Components User Interface | Integration | Administration | Batch Uploading | Document Management | Reporting PDF Protection & Control PDF Tracking & Analytics PDF Forms & Data Collection New Vitrium Platform

BUSINESS MODEL:

BUSINESS MODEL Vilex PDF Systems

NEW OPERATIONS STRATEGY:

NEW OPERATIONS STRATEGY Key changes required and steps undertaken include;

NEW OPERATIONS STRATEGY:

NEW OPERATIONS STRATEGY

NEW OPERATIONS STRATEGY:

NEW OPERATIONS STRATEGY

REVENUE MODEL:

REVENUE MODEL Vilex PDF

MARKET ANALYSIS:

MARKET ANALYSIS The global software market shrank by 5.4% in 2009 to reach a value of $225.5 billion. In 2014, the global software market is forecast to have a value of $299.1 billion, an increase of 32.6% since 2009. General business productivity is the largest segment of the global software market, accounting for 23.8% of the market's total value. Americas accounts for 47% of the global software market value. Global IT Spending Overview As per the forecast made by Gartner, Inc., the worldwide IT spending exceeded $3.4 trillion in 2010, an estimated increase of 5.3% compared to 2009 ($3.2 trillion). The IT industry is expected grow steadily with IT spending projected to surpass $3.5 trillion in 2011, a growth of 4.2% when compared to 2010. The software spending throughout the world is expected to have touched $232 billion in 2010, an increase of 5.1% from 2009.

GLOBAL TECHNOLOGY SPENDING:

GLOBAL TECHNOLOGY SPENDING

SOFTWARE PUBLISHING INDUSTRY -USA:

SOFTWARE PUBLISHING INDUSTRY -USA With more businesses using technology to improve efficiency, software publishers are enjoying continued strong demand. Also, developments in semiconductor technology will expand the industry's market to cell phones, tablet computers and even cars. However, competition looms in the form of free, low-cost, or rental-based cloud computing services from companies like Google and Salesforce.com. To improve their cash flow, software publishers will increasingly switch from the traditional develop-and-release model to a more subscription-based model.

RIGHTS MANAGEMENT OF DIGITAL DOCUMENTS :

RIGHTS MANAGEMENT OF DIGITAL DOCUMENTS This industry can be categorized into the following: DRM: Digital Rights Management is the term used for applying controls on multimedia assets such as audio, video and pictures. EDRM: Enterprise Digital Rights Management is a set of distinct technologies used to apply mandatory controls on enterprise assets such as emails, word processing and spread sheet files, PDFs, computer-aided design/computer aided manufacturing files, and other digital assets. ERM: Enterprise Rights Management refers to a class of products that control the use, circulation, and compartmentalization of documents produced by an enterprise. ERM resembles DRM in two respects. As Vilex System works in the space of DRM , the market is projected to cross $2.4 billion by 2015 Market Share, By Region Regions Market Share North America 58% European Union 24% Asia Pacific 13% Latin America 3% Middle East 2%

DRM – BY SECTOR:

DRM – BY SECTOR The sectors with the highest incidence of DRM solutions include healthcare, banking, the public sector and insurance A very high proportion of institutions and organizations across these sectors were planning short- to medium-term investments in DRM solutions. In the healthcare sector, 63% of institutions were planning to invest in DM and RM solutions over the next two years, and nearly one in two institutions were looking towards investing in DAM solutions. Insurance was estimated as the next growth hotspot, with 61%, 53% and 50% of respondents planned investments in DM, RM and DAM solutions respectively .

SWOTY ANALYSIS:

SWOTY ANALYSIS

MARKETING STRATEGY:

MARKETING STRATEGY Outbound Marketing Lead Prospecting Targeted Campaigns Content Creation Inbound Marketing Natural Ranking (SEO) Paid Ranking (SEM)

VALUE PROPOSITION:

VALUE PROPOSITION

SALES STRATEGY:

SALES STRATEGY

OPERATIONS STRATEGY:

OPERATIONS STRATEGY Year 1 Expand into 2 vertical markets, Financial Services and Market Research Triple the number of existing clients within these 2 vertical markets (56 net new clients) Sell PDF Enterprise license + Professional Services Sell new “Vertical Bundle” Launch iPad application Launch analytics module Year 2 Continue Expansion Market new Vilex Platform Support sales team Channel Strategy Year 3 Continue Expansion with scenarios and strategies mentioned in year 1 and 2

MANAGEMENT STRUCTURE:

MANAGEMENT STRUCTURE

MILESTONES & TIMELINES:

MILESTONES & TIMELINES

FINANCIAL CONSIDERATIONS:

FINANCIAL CONSIDERATIONS Start-up Requirements   Start-up Expenses   Pre-Operative Expenses $250,000 Marketing &PR $300,000 Other $100,000 Total Start-up Expenses $650,000     Start-up Assets   Cash Required $500,000 Other Current Assets $0 Long-term Assets $0 Total Assets $500,000     Total Requirements $1,150,000

SALES FORECAST:

SALES FORECAST Sales Forecast         FY 2012 FY 2013 FY 2014 Sales       Recurring Revenue $1,014,646 $2,504,699 $3,402,089 New Enterprise Pricing Increase - Existing Clients $94,917 $0 $0 New Enterprise Support Package - Existing Clients $47,532 $0 $0 Expand in 2 Vertical Markets $1,704,498 $0 $0 Sell iPad App $900,988 $0 $0 Expand in Existing 2 Vertical Markets with Existing PPDF $0 $713,000   Expand in Existing 2 Vertical Markets with New Vilex Engine $0 $248,000 $868,000 Expand in New Vertical Market with New Vilex Engine $0 $465,000 $232,500 Implement Channel Strategy $0 $336,000 $1,344,000 Sell More iPad/Android Apps $0 $350,000 $ 650,000 iPad/Android Maintenance Support $0 $70,000 $130,000 Sales Analytics Module $301,446 $0 $0 Total Sales $4,064,027 $4,686,699 $6,626,589

BENCHMARKS & BREAK EVEN ANALYSIS:

BENCHMARKS & BREAK EVEN ANALYSIS Break-even Analysis       Monthly Revenue Break-even $330,612     Assumptions:   Average Percent Variable Cost 0% Estimated Monthly Fixed Cost $330,612

PROFIT & LOSS:

PROFIT & LOSS Pro Forma Profit and Loss         FY 2012 FY 2013 FY 2014 Sales $4,064,027 $4,686,699 $6,626,589 Direct Cost of Sales $0 $0 $0 Other Costs of Sales $0 $0 $0 Total Cost of Sales $0 $0 $0         Gross Margin $4,064,027 $4,686,699 $6,626,589 Gross Margin % 100.00% 100.00% 100.00%                 Expenses       Payroll $1,630,932 $1,981,198 $2,228,928 Marketing/Promotion $255,126 $336,000 $450,000 Depreciation $0 $0 $0 Consulting Fees $312,293 $389,366 $469,366 Office Lease & Operating Costs $111,024 $182,420 $213,020 Office, Communications, Marketing and Misc. $1,310,568 $1,019,446 $1,126,646 Payroll Taxes $244,640 $297,180 $334,339 Professional Fees $102,756 $137,750 $197,750         Total Operating Expenses $3,967,339 $4,343,360 $5,020,049         Profit Before Interest and Taxes $96,688 $343,339 $1,606,540 EBITDA $96,688 $343,339 $1,606,540 Interest Expense $0 $0 $0 Taxes Incurred $29,006 $103,002 $481,962         Net Profit $67,682 $240,338 $1,124,578 Net Profit/Sales 1.67% 5.13% 16.97%

CASH FLOW STATEMENT:

CASH FLOW STATEMENT Pro Forma Cash Flow         FY 2012 FY 2013 FY 2014 Cash Received               Cash from Operations       Cash Sales $4,064,027 $4,686,699 $6,626,589 Subtotal Cash from Operations $4,064,027 $4,686,699 $6,626,589         Additional Cash Received       Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $4,064,027 $4,686,699 $6,626,589         Expenditures FY 2012 FY 2013 FY 2014         Expenditures from Operations       Cash Spending $1,630,932 $1,981,198 $2,228,928 Bill Payments $2,076,574 $2,551,387 $3,206,679 Subtotal Spent on Operations $3,707,506 $4,532,585 $5,435,607         Additional Cash Spent       Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $3,707,506 $4,532,585 $5,435,607         Net Cash Flow $356,521 $154,114 $1,190,982 Cash Balance $856,521 $1,010,635 $2,201,618

BALANCE SHEET:

BALANCE SHEET Pro Forma Balance Sheet FY 2012 FY 2013 FY 2014 Assets       Current Assets       Cash $856,521 $1,010,635 $2,201,618 Other Current Assets $0 $0 $0 Total Current Assets $856,521 $1,010,635 $2,201,618 Long-term Assets       Long-term Assets $0 $0 $0 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $0 $0 $0 Total Assets $856,521 $1,010,635 $2,201,618         Liabilities and Capital FY 2012 FY 2013 FY 2014         Current Liabilities       Accounts Payable $288,839 $202,616 $269,021 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $288,839 $202,616 $269,021         Long-term Liabilities $0 $0 $0 Total Liabilities $288,839 $202,616 $269,021 Paid-in Capital $1,150,000 $1,150,000 $1,150,000 Retained Earnings ($650,000) ($582,318) ($341,981) Earnings $67,682 $240,338 $1,124,578 Total Capital $567,682 $808,019 $1,932,597 Total Liabilities and Capital $856,521 $1,010,635 $2,201,618         Net Worth $567,682 $808,019 $1,932,597

PowerPoint Presentation:

VILEX PDF Maker www.vilexpdf.com Business Plan (604)677-1500

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