logging in or signing up Online Reputation Management - 3 Steps to Balance Risk and Reward WSIInternetFranchise Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 96 Category: Business & Fin.. License: All Rights Reserved Like it (1) Dislike it (0) Added: March 08, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: saxenarenu (14 month(s) ago) Hi.. i would like to download this presentation..can somebody help?? Saving..... Post Reply Close Saving..... Edit Comment Close By: PamelaFarhat (14 month(s) ago) How can I download this presentation, it is very useful Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: 1 Online Reputation Management (ORM) 3 Steps to Balance Risk and Reward!Rob Thomas – WSI Consultant (UK): Rob Thomas – WSI Consultant (UK) LinkedIn Search 97,072 results WSI very focused on ORM 4 of top 10 are WSI Consultants Rob’s passion! 2Webinar today: Webinar today Structure: Introduction What is Online Reputation Management (ORM) Why is it important T he 3 Steps to balance Risk & Reward Monitoring Analysis Influencing Digital Crisis Management 3Introduction: Introduction Remember the old adage? Good tell one, bad tell 10! Online multiply the impact x ‘000s The buzz can be good or bad You can’t control it But you can influence it Successful businesses listen and act! 4What is Online Reputation?: What is Online Reputation? Sum of what you do, say and what people say about you: Good = increased customers & sales Bad = reverse trend and may even go bust! Online Reputation Management means: High ranking good publicity is the goal Focus search results where ever they are 5Why is ORM Important today?: Why is ORM Important today? When people check you out they find: Hopefully your website….. But lots, lots more: Comparison site information Social Media comments Review sites Discussion groups / blogs All this = ORM 6You may have heard on these?: You may have heard on these? 7 Risk Reward!3 Steps to balance Risk Reward : 3 Steps to balance Risk Reward 8 Step 1: Monitoring: Google and Yahoo! Alerts Social Mention Radian6 HootSuite Technorati Addict-O-Matic ReputationDefender WSI ReachCastSlide 9: Live in North America from 1 st Jan 2011 Due to go live in the UK in early Q2 this year….. 93 Steps to balance Risk Reward : Step 2: Analysis Healthy conversations are both + and – in origin Provided you are listening you can turn both into + ORM Analyse and strategize: Immediate appropriate conversations Strategic change communicated too! 10 3 Steps to balance Risk RewardBalancing Risk & Reward: Balancing Risk & Reward I don’t meant to scare you! If you are ‘proactive’ (rather than reactive): Then you can reduce the risk But you should not stop listening That takes us nicely onto step 3 113 Steps to balance Risk Reward : 3 Steps to balance Risk Reward Step 3: Influencing When the situation is a crisis (more in a minute) Traditional PR responses are being challenged by the Digital Age i nstant opportunity to improve the brand delay can only damage It is the opinions of customer that count Proactive steps can help suppress negativity: If the ratio of + to – is 10 to 1, then do the math(s) Take an active part in your industry blogs for instance 12Step 3: Influencing - How: Step 3: Influencing - How 13 Select the right social technologies: Segment your customers first Then match to the right ones The most popular ones, Facebook & Twitter may be a match but check Your ‘Tone of Voice’ is important Demonstrate your expertise to enhance your reputationDigital Crisis Management: Digital Crisis Management Digital Crisis Management Plan: Vital to have plans in place to deal with them Success is driven by: Timing Response & Sincerity 14Digital Crisis Management: Digital Crisis Management 5 Development Stages of a Digital Crisis Management: Speed Hyper-transparency Dialogue Search Brand Enemy 15Digital Crisis Management: Digital Crisis Management 5 ways to prepare for Digital Crisis Management (DCM): Monitor Respond Instantly Keep a regular tone Educate your employees Establish a business-wide “Digital Crisis Strategy” 16Summary & Further Resources: Summary & Further Resources The 3 steps to ORM are: Monitor Analyze Influence Don’t be a victim be a winner: Take control of your ORM D ownload the white paper @ www.getwsipowered.com 17Any questions you think of later?: Any questions you think of later? We’re just about to do the Q & A but first: http :// uk.linkedin.com/in/robthomas For more information and/or support in implementing your own Online Reputation Management system – please get back in contact with your local WSI Internet Marketing Consultant who would be pleased to assist you http://www.wsimarketing.com/locateimc.aspx 18Q & A: Q & A Any questions left to answer from the webinar? Thank you for attending 19 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Online Reputation Management - 3 Steps to Balance Risk and Reward WSIInternetFranchise Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 96 Category: Business & Fin.. License: All Rights Reserved Like it (1) Dislike it (0) Added: March 08, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: saxenarenu (14 month(s) ago) Hi.. i would like to download this presentation..can somebody help?? Saving..... Post Reply Close Saving..... Edit Comment Close By: PamelaFarhat (14 month(s) ago) How can I download this presentation, it is very useful Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: 1 Online Reputation Management (ORM) 3 Steps to Balance Risk and Reward!Rob Thomas – WSI Consultant (UK): Rob Thomas – WSI Consultant (UK) LinkedIn Search 97,072 results WSI very focused on ORM 4 of top 10 are WSI Consultants Rob’s passion! 2Webinar today: Webinar today Structure: Introduction What is Online Reputation Management (ORM) Why is it important T he 3 Steps to balance Risk & Reward Monitoring Analysis Influencing Digital Crisis Management 3Introduction: Introduction Remember the old adage? Good tell one, bad tell 10! Online multiply the impact x ‘000s The buzz can be good or bad You can’t control it But you can influence it Successful businesses listen and act! 4What is Online Reputation?: What is Online Reputation? Sum of what you do, say and what people say about you: Good = increased customers & sales Bad = reverse trend and may even go bust! Online Reputation Management means: High ranking good publicity is the goal Focus search results where ever they are 5Why is ORM Important today?: Why is ORM Important today? When people check you out they find: Hopefully your website….. But lots, lots more: Comparison site information Social Media comments Review sites Discussion groups / blogs All this = ORM 6You may have heard on these?: You may have heard on these? 7 Risk Reward!3 Steps to balance Risk Reward : 3 Steps to balance Risk Reward 8 Step 1: Monitoring: Google and Yahoo! Alerts Social Mention Radian6 HootSuite Technorati Addict-O-Matic ReputationDefender WSI ReachCastSlide 9: Live in North America from 1 st Jan 2011 Due to go live in the UK in early Q2 this year….. 93 Steps to balance Risk Reward : Step 2: Analysis Healthy conversations are both + and – in origin Provided you are listening you can turn both into + ORM Analyse and strategize: Immediate appropriate conversations Strategic change communicated too! 10 3 Steps to balance Risk RewardBalancing Risk & Reward: Balancing Risk & Reward I don’t meant to scare you! If you are ‘proactive’ (rather than reactive): Then you can reduce the risk But you should not stop listening That takes us nicely onto step 3 113 Steps to balance Risk Reward : 3 Steps to balance Risk Reward Step 3: Influencing When the situation is a crisis (more in a minute) Traditional PR responses are being challenged by the Digital Age i nstant opportunity to improve the brand delay can only damage It is the opinions of customer that count Proactive steps can help suppress negativity: If the ratio of + to – is 10 to 1, then do the math(s) Take an active part in your industry blogs for instance 12Step 3: Influencing - How: Step 3: Influencing - How 13 Select the right social technologies: Segment your customers first Then match to the right ones The most popular ones, Facebook & Twitter may be a match but check Your ‘Tone of Voice’ is important Demonstrate your expertise to enhance your reputationDigital Crisis Management: Digital Crisis Management Digital Crisis Management Plan: Vital to have plans in place to deal with them Success is driven by: Timing Response & Sincerity 14Digital Crisis Management: Digital Crisis Management 5 Development Stages of a Digital Crisis Management: Speed Hyper-transparency Dialogue Search Brand Enemy 15Digital Crisis Management: Digital Crisis Management 5 ways to prepare for Digital Crisis Management (DCM): Monitor Respond Instantly Keep a regular tone Educate your employees Establish a business-wide “Digital Crisis Strategy” 16Summary & Further Resources: Summary & Further Resources The 3 steps to ORM are: Monitor Analyze Influence Don’t be a victim be a winner: Take control of your ORM D ownload the white paper @ www.getwsipowered.com 17Any questions you think of later?: Any questions you think of later? We’re just about to do the Q & A but first: http :// uk.linkedin.com/in/robthomas For more information and/or support in implementing your own Online Reputation Management system – please get back in contact with your local WSI Internet Marketing Consultant who would be pleased to assist you http://www.wsimarketing.com/locateimc.aspx 18Q & A: Q & A Any questions left to answer from the webinar? Thank you for attending 19