AACE Winter Workshop

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AACE Winter Workshop: 

AACE Winter Workshop Bridging the MySpace generation gap An exploration of the student mind

Technology and the internet: 

Technology and the internet It is hard to talk about the internet without talking about MySpace

MySpace, Facebook and Career Services: 

MySpace, Facebook and Career Services Reaching out to students where they are already at Organizing students into “groups” on the web Cheap advertising

MySpace, Facebook and Career Services: 

MySpace, Facebook and Career Services Concerns about student content on the web Employers are looking up prospective employees

A place for friends: 

A place for friends Friends do what friends do It is basically benign There are strict rules about content

“Great, that’s wonderful, you post pictures, try to look cool, and leave each other silly comments.” : 

“Great, that’s wonderful, you post pictures, try to look cool, and leave each other silly comments.”

“What’s so great about that?”: 

“What’s so great about that?”

Spread out social networks: 

Spread out social networks College students are going farther away to school Many friends split up Jimmy from the fifth grade

Different uses between friends: 

Different uses between friends Close friends use MySpace to keep an ongoing dialogue Similar to mass emails in the past MySpace allows acquaintances and Jimmy from the fifth grade to maintain a comfortable level of content

“You say MySpace is a harmless way to keep in touch with a lot of people”: 

“You say MySpace is a harmless way to keep in touch with a lot of people”

“Why is it that I hear about objectionable and unprofessional content being posted on MySpace?”: 

“Why is it that I hear about objectionable and unprofessional content being posted on MySpace?”

The perceived anonymity of MySpace: 

The perceived anonymity of MySpace MySpace currently has 43 million users 260,000 people join everyday In a large enough crowd people feel anonymous Rushing the field

“If MySpace is anonymous and anarchic what is regulating content?”: 

“If MySpace is anonymous and anarchic what is regulating content?”

Social group’s shared values: 

Social group’s shared values You are not alone among the masses Smaller subgroups form within MySpace Like all social groups there are shared values

Aggregation of individuals’ values: 

Aggregation of individuals’ values Everyone lives by their own set of values I’m not arguing moral relativism Vegetarianism Hunting Groups of individuals aggregate their values and create shared values

Shared Values: 

Shared Values Define what the group considers to be unacceptable They also give an ideal to aspire to On MySpace shared values dictate what content people would not include A profile also becomes a person’s spin on their personal image Profile songs & Comments

Professional Values: 

Professional Values In a workplace people exhibit professional behaviors in line with professional values

Problems with judging someones MySpace: 

Problems with judging someones MySpace Employers are looking at someone’s private life They are exhibiting behaviors that are acceptable within the shared social values of their friends

Discussion: 

Discussion

Conclusion: 

Conclusion MySpace is a place for friends It is relatively benign It is self regulated by the users Students are going to react negatively to what they see as an invasion of their privacy

When talking to students: 

When talking to students Make sure it doesn’t become a lecture about proper behavior Point out that unlike being in a crowd that is rushing a field you can actually be singled out of the crowd and examined as an individual