3excursie

Tour on Mures Valley: 

Tour on Mures Valley

Our product/service: Tour on Mures Valley: 

Our product/service: Tour on Mures Valley One of the virtual hotel’s offers is “Tour on Mures Valley”. The firm is situated on one of the known cities from Romania, and one of the most beautiful cities from Transylvania. It has many attractions, beautiful landscapes. This is why we choose this product, to present and to launch the service on the Holland market. Mures County – A few words…… SHORT HISTORY Part and parcel of the homeland’s history, Mures County bears witness through time to uninterrupted continuity of life of human settlements in this mirific region of the Romanian land. It has been the centuries-old cradle of Romanian-Hungarian-German coexistence, its people, whichever their ethnic origin, writing down together great pages in the history of Romania’s material and spiritual civilization. Historical sites going back to the Dacians and the Romans attest to the noble patriotic feelings that pervaded the inhabitants of this land. Later it was the mediaeval fortress of Sighisoara, older than several centuries, with its unique architecture of peerless historic value to Europe. Mures County was the hearth of the Transylvanian School, of the leaders of the 1848 revolution and of Avram Iancu, “the Mountains Prince”. Nearer to our times, in 1944, 11,000 Romanian troops laid the supreme sacrifice on the battlefields at Oarba de Mures, fighting for the country’s freedom.

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GEOGRAPHICAL OUTLINES Mures county, ancient Romanian hearth, a picturesque part of the Carpathian-Danubian space, is situated in the central-north-eastern part of Transylvania’s beautiful citadel-like mountains, between 24° and 25°15’ East longitude and 46°4’ and 47°12’ North latitude. The territory of the county occupies an inter-Carpathian depression that gently descends in steps from the volcanic peaks of the Calimani (2100 m) and Gurghiu Mountains to the middle of the Transylvanian Plain (280 m), being crossed by the valleys of the Mures and the two Tarnava rivers as well as by their tributaries. In the spa of Sovata one can find Europe’s most typical heliothermal lake. The climate is moderate continental, with differences between the hilly forested zones and the mountainous ones. The flora and fauna are characteristic of the Transylvanian Plateau. Mures County boasts many protected monuments of nature: the century-old oak forest of the marshy lands at Mocear, the Romanian peony at Zau de Cimpie, the Daffodil Glade, the Deontological Park, the motley tulip at Gurghiu. The fauna includes the brown bear, the Carpathian deer, the capercailzie, the doe, the wild boar, the pheasant and the trout in mountain rivers. The area of the county is of 6714 sqkm. The population counts over 600,000 inhabitants living in 4 municipalities, 3 towns and 90 villages.

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TRANSPORTS:: The Mures County position in the north-central part of Transylvania, located at the intersection of many routs of communication from Moldova, Crisana and Maramures, attracted the development of the ways of communication. The county's public roads sum up to 1846 km, with a destination of 27.5 km/100 km2 are formed from national roads(370km), county and communal roads(1488 km). From the total length of these roads, only 470 km are modernized, from witch 358 m are national roads and the rest of 52 are county and communal roads. These public roads cross each other in many places, creating this way many important rout nods, for example TG-Mures, Sighisoara, Reghin, Ludus, Tarnaveni, Acatari. The grand opening of the Mures’ airport will be soon, so the foreign tourists will have an easier way to get to the Mures Valley.

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ROUTE:

The tourist pack contains: 

The tourist pack contains LENGTH: 7 days ACCOMODATION: FE (TF) Montana Spring SRL (LTD) TRANSPORTATION: FE (TF) Montana Tour SRL (LTD) The packet includes: Departure form the downtown of Tg.-Mures with a coach. The visiting of Castles, Churches and Museums form Sangeorgiu de Mures, Dumbravioara, Gornesti, Reghin, Brancovenesti, Lapusna accompanied by a professional tour guide. Trips to Sovata and Borsec. A diversified tourist program, appreciated by all tourist of any age. Great accommodation conditions. 3 meals per day PRICE: 402 Euro Price analysis

Day 1 – trip on Mures Valley: 

Day 1 – trip on Mures Valley 12:00 Departure from Tg.-Mures city center 12:30 Sangeorgiu de Mures : spa, mud baths, 14th century roman-catholic church 13:15 Dumbravioara Village: Samuel Teleki castle 18th century baroque style 14:00 Gornesti: another Teleki castle, protestant Church 15:00 Reghin City: ethnographic and folk museum, wooden Church 16:00 Gurghiu: ruins of an old Dacian citadel, The Forest High School Castle, The Girl Bargain 17:00 Lapusna: Saint Nicholas Church, forest and hunting reservation 18:00 Brancovenesti: medieval castle built in 1557 in Transylvanian renaissance style 19:00-20:00 Arrival at the Hotel in Lunca Bradului

Day 2 – optional program: 

Day 2 – optional program Rest and relaxation at the hotel. You can beneficiate by the services of the hotel. At noon horse riding and in the afternoon, accompanied by one of our guides, mushroom harvesting (depending on the weather) or seeking out medicinal plants out on the field. In the evening you can sit back and enjoy one of our fantastic traditional meals.

Day 3: Trip to Sovata: 

Day 3: Trip to Sovata 09:00 leaving from the hotel 21:00 Arrival Sovata is a well known spa located at the bottom of Saca Mountain and it is very appreciated because of it’s natural curing factors and the mud and water’s high concentration in sodium chloride and iodine. It is also appreciated for it’s beautiful surrounding landscapes and climate. Sovata is an oasis of health, being glad of it’s rename in the country and the foreign lands. Sovata’s fame is given by it’s lake, Ursu Lake, which has an unique phenomena in Europe called the heliothermic effect. The water's temperature can reach 60 C in mid summer. SOVATA

Day 4 – optional program: 

Day 4 – optional program In the morning at 9 am, accompanied by a tourist guide, we will go on a trip in the mountains mounted on mules. This is a way to relax and enjoy the beautiful landscapes that nature has to offer.

Day 5: Trip to Borsec: 

Day 5: Trip to Borsec 09:00 Leaving the hotel 21:00 Arrival Old all-season resort of national importance (from 1804), with numerous springs of mineral carbonated, bicarbonate, calcic, magnesia hypotonic waters known and recommended for their beneficial effect since the late 16th century. The therapeutic qualities of these mineral springs were recognized internationally and awarded several distinctions such as the medal of the Vienna International Fair (1873), the silver medal and diploma of honor in 1876 at the Berlin and Trieste exhibitions, respectively, the diploma of honor of the Paris Exhibition (1878). Borsec resort is recommended for the treatment of cardiovascular diseases (compensated mistral and aortic insufficiency, high blood pressure, varies), endocrinological diseases (hyperthyroidism, Basedow disease, prepubertal conditions in overweight children), hepatobiliary (biliary dyskinesis, noncalculous chronic cholecystitis), digestive diseases (hypo acid chronic gastritis, chronic constipation, nonspecific chronic colitis), kidney and urinary system disorders, asthenia neurosis, dermatologic, metabolic and nutrition diseases, etc.

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All experts agree that the climate there exerts over the body an action which determines an increase of the appetite and the accumulation of vitamins, a normalization of metabolism, higher resistance to disease and fast recovery of the physical and intellectual potential. Installations for warm baths with carbonated mineral waters in tubs, indoor pool with warm carbonated water, fountains for internal cure with mineral waters, electrotherapy and hydrotherapy equipment, installations for baths with herbs, paraffin packing, gyms. Extensive recreation facilities (sports grounds, cinema halls, blazed mountain trails, ski and sleigh runs in winter, etc.). BORSEC

Day 6 – Good bye party: 

Day 6 – Good bye party 18:00 The beginning of the “Surprise party” In the evening the tourists can enjoy a show put on by our most experienced artists. After the show they will enjoy our special dinner and after that they can linger around the restaurant to enjoy a drink and have a good time. You will have the opportunity to experience a lot of things that will warm up your heart and make you happy! Don’t miss this great program!!

Day 7 – leaving…: 

Day 7 – leaving… 11:30 Departure from the hotel The return trip to Targu Mures on the same route with the coach.

Presentation of Lunca Bradului : 

Presentation of Lunca Bradului A region in the mountains located in the Mures gorge between Calimani and Ghurghiu Mountains, is a very important start location for tourist tracks, an ideal place to spend your free time out doors.

Montana Spring Hotel: 

Montana Spring Hotel

Montana Spring Hotel: 

Montana Spring Hotel Montana Spring Hotel awaits you with an offer you can’t refuse!! 3 star hotel, offering a complete tourist pack: a trip to Lunca Bradului including 6 nights accommodation, trips to Sovata, Stanceni and Borsec, hunting and fishing trips, visiting medieval monuments, old hearths, monasteries and not to forget trips in the mountains.

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Virtual company Training firm Montana Spring LTD

The marketing plan applied on the Tour on Mures Valley: 

The marketing plan applied on the Tour on Mures Valley Our assignment is to research the possibilities and the conditions of placing a Romanian service/product on the Dutch market. The Romanian product/service we have chosen is “Tour on Mures Valley”. We made the presentation of this in the assignment 3 of this plan. Our research is based on: An investigation of the Dutch market. A Product Survey on the Dutch Market. Characteristics of the Dutch market. In order to get all the necessary information, we hope that we can count on your help. We hope that this co-operation will give us the real information that we can not provide.

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Our sponsor: “Casa Adria” Pension Casa Adria Pension is the mother firm of our virtual hotel: FE (TF) Montana Spring SRL (LTD), which we created in the training firms of our college. The virtual hotel is situated on Mures valley.

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PEST Analysis Questions 1. What is the role of the ethnographic values in tourism development? 2. How did the new enter the social life of the region? 3. What is the foreign political factor that supports the eco-tourist activities? 4. What is the opinion of the people regarding ecological problems? 5. What is the social awareness of the people? 6. Do you believe that the government policy supports the people? 7. How do the people feel about setting up foreign capital companies? 8. Does the economic activity in the area meet the job requirements for the working population? 9. What is the living standard of the people? 10. What is the impact of rural tourism development?

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Answers 1. The ethnographic and folkloric elements are extremely valuable as they represent the cultural and artistic memory of an area, being mostly created by anonymous craftsmen. 2. The new appeared in the life of the people in the form of electronic equipment (audio-video systems, PCs), modern cars and modernized commercial areas. 3. The foreign political factor that supports both the economic activities and the eco-tourist activities is the future integration of Romania within the EU as well as the application of the community acquits on all aspects of the social and economic life. 4. The current legislation regulates the problems regarding the protection of the environment in rural areas. The local authorities raise the awareness of the population by means of campaigns and activities to prevent and stop the destruction of the natural habitat. These actions have raised and increased the people’s interest in the beauty of the area. 5. Social awareness is closely related to the lifestyle and old customs of the local people as they can be negatively influenced by certain tourist activities or by a too large number of tourists. The local people easily accept tourists very often they even become friends 6. The retrocession of woods, the government subventions and the SAPARD programs support the small private enterprisers who want to set up a business and also the local councils to improve the rural infrastructure.

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7. The people are still reserved about foreign capital companies that want to invest in the area considering them competition but it does not mean they are not open to new economic development. 8. The economic activity in the area does not meet the job requirements at the moment, a part of the population finding work in the near-by cities. 9. The living standard of the people has improved due to the people’s wish to decrease the difference between villages and towns so they modernized their houses and the local infrastructure (introduced water and energy supply, a sewerage system, reconstructed local roads), brought modern medical equipment to the local dispensaries, rebuilt and modernized the local cultural and educational institutions. 10. Tourism should become an essential element not only economically but also culturally and socially especially for village and town flourishing, for the broadening of people’s horizons thus becoming a window open on the world, an educational factor

SWOT Analysis: 

SWOT Analysis -lower prices comparing to other companies, due to the recent opening of our hotel -young a qualified personnel after the latest methods, carefully selected -the possibility of renting the whole place(31 available rooms with different types of beds) by a large group of tourists -special events: anniversaries, christening, special dinners and parties during the clients stay at the hotel -modern services provided by us -the opening of an International Airport in Tg Mures -the Dutch's interest in mountain and rural tourism(which they do not poses) -it has a well built schedule, covering all of the attractions in the area -although it has 31 rooms, it has a big capacity for hosting(78 places) -the reputation of the hotel is not popular -the reputation of the tourist agency's name is weak -the infrastructure: the difficulty of getting to Mures Valley -the bad quality of the surrounding roads -the environment is slightly polluted -the Dutch are interested in mountain and rural tourism -the area is as attractive as during summer and winter too -the Governments actions to promote the Rumanian tourism on the market world wide -the adherence to the EU may be an opened gate for foreign tourists to come to Romania -because it's the only hotel in the area without any competition -fiscal facilities given for SME's -the aggressive politics of agencies and big hotels -the rising standards for quality -clients are changing their preferences, referring to place or the quality of the services -the reduction of the clients power to buy -long term credit advantages for non legal entity

SMART objectives: 

SMART objectives S Attracting the number of 360 tourists per month M Increasing the number of tourists from 132 to 360 in 3 months A I’d like to attract 500 tourists per month, but I am certain of 280 R I certainly attract 280 tourists T 3 months period S The firm’s fame to rise considerably in 6 months M The firm’s way of promoting to reach a superior level A To attract more attention to the national potential clients over the tourist pack with 30% R The participation in a national affair for the promoting of the tourist pack T 10 months

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S The firm’s fame to rise considerably in 17 months on the international market M The participating in an international affair to advertise our tourist pack A Making transactions with tour-operative firms R To participate in an international affair T 17 months S The improvement of our products in 17 months M Acquiring new and modern technologies A Raising the offered services to international standards R Acquiring of a new and modern vehicle T 11 months

Segmentation: 

Segmentation The segment: Dutch market The goal: the achievement of a pleasure trip with a group of students forms the Netherlands. The segment is viable and we can obtain profit if we manage to accomplish the project successfully. The segment is accessible and we can enter it very easily, thanks to the collaboration with our foreign partners. The Netherlands is an EU member. Its surface covers 41.526 square kilometers and it has a population of 16.15 million. The people are of Caucasian/white entity and the mother tongue is Dutch. People live up to 78-79 years of age and the youth are prevalent. The dominating religion in this country is Christianity. Here are some statistics about the religion: Roman Catholic 31%, Protestant 21%, Muslim 4.4%, other 3.6%, unaffiliated 40%. People in this country usually have working places and the number of job hunters is low. People have a minimum salary of 200 euro, reaching high values. The reason that the Dutch should accept this offer is because their country’s relief doesn’t provide them with mountains. Tourism can be practiced in our country in any season of the year (road trips, mountaineering, winter sports). Prices are acceptable and the comfort level is high, satisfying the social classes and their needs.

Intermediate channels: 

Intermediate channels We are using the Internet as an intermediate channel because: -it is a new way to launch a product on the international market -it is the fastest and easiest way to do it -you get more attention and the product reaches a high audience in short period of time -almost anyone can get access to the internet -is a cheap way to advertise your product -we can use this way of advertising on the international market In detail -another way of advertising our tourist pack -we use this type of advertising on the national market -a closer relationship with the costumer -the product/service is better promoted -directly -the final price is set by detailists -credits are awarded to clients, so they buy better the product/service