Slide1: U.S. Army Accessions Support Brigade “Warriors Supporting Warriors” Accessions Support Brigade (ASB) Overview Brief 2 Feb 07


Slide2: Agenda ASB Mission/Functions/Organization ASB Customer Support ATB Scheduling Process US Army Accessions Mission Support Battalion (MSBn) US Army Marksmanship Unit (AMU) US Army Parachute Team (APT) Questions


METL: METL Connect America’s People with America’s Army Synchronize and Conduct Operations for Maximum Effectiveness Train and Sustain the Force Take Care of the Workforce and their Families Mission The Accessions Support Brigade conducts worldwide operations in order to connect America’s People with America’s Army and to showcase special skills in support of the Army’s accessions mission. In addition, the brigade enhances Army warfighting efforts through specialized training and R&D.


Slide4: Crosswalk to CG’s Priorities CG’s Priorities ASB METL 1, 2 2 1, 2 1, 2 2 1. Connect America’s People with America’s Army 2. Synchronize & Conduct Operations for Maximum Effectiveness 3. Train and Sustain the Force 4. Take Care of the Workforce and their Families


Slide5: Support Brigade Functions Serve as Command and Control Headquarters MSBn APT AMU Provide the synergy necessary to focus and coordinate valuable strategic exhibiting resources supporting the USAAC mission Operate the Accessions Distribution Center (ADC)


Slide6: ASB Organization Mission Support Battalion (19 Mobile / 4 Fixed Assets) (1 Govt Owned, Contractor Operated Facility) US Army Parachute Team (2 Demo / 2 Comp / 2 Tandem Teams) (4 Fixed Wing Aircraft) US Army Marksmanship Unit (6 Comp Teams / Custom Firearms Shop) ASB Fort Knox Fort Knox Fort Benning Fort Bragg Note: ASB has 32 contract employees (5 in Accessions Distribution Center, 19 in MSBn, and 8 in APT) Brigade BDE HQs


Slide7: ASB Customer Support Support to the Accessions Team US Army Recruiting Command (USAREC) US Army Cadet Command (USACC) Initial Military Training (IMT) Army branding upon request (Pentagon, USASMA...) FY07 Accessions support mission Provide Over 50,000 leads Support 439 events (4,232 support days) Support 80 national conventions (300 support days) Perform over 690 tandem parachute jumps Deploy mobile and fixed strategic exhibiting resources in support of several high visibility events AUSA Olympics Future Farmers Convention NASCAR / NHRA / PBR / PRCA Army All American Bowl


Slide8: ASB Customer Support (cont’d) Manage the Accessions Distribution Center (ADC) Online Intranet ordering system for Recruiting Publicity Items (RPI), Personal Presentation Items (PPI), and Milestone Recognition Items (MRI) Stock over 800 items 116 ROTC items Process over 25,300 orders annually 1,824 ROTC orders annually Support over 5,370 users 2,178 ROTC users Process over 14,700 Future Soldier Kits to MEP Stations 3 Buildings, constructing a 4th Over 122,000 boxes shipped annually


Slide9: USAAC Strategic Objectives Accessions Targeting Board (ATB) (Asset Scheduling) Sync Matrix (USAAC OPORD) USAREC Strategic Obj Targets of Opportunity Bde & AMEDD Bn/Co/Station USACC Strategic Obj Targets of Opportunity Drills & Competitions Summer Camps Conventions / Events Hist. Spt’d AUSA/AAB Ethnic/Ldrshp PBR/PRCA NASCAR/NHRA ASB USAPT Air Shows USAMU Comp/Clinics MSBn Support Support Days Maint/Recovery Center for Accessions Research (CAR) Supports Funding Asset Availability Propensity Target Audience Demographics ROI CG Guidance Priority Location Historical Data (AAR) Scheduling Conflicts Multi - Qtr Focus (2 Qtrs Out) ATB Scheduling Process ASB Co-chairs w/ the Strategic Outreach Directorate


US Army AccessionsMission SupportBattalion(MSBn): US Army Accessions Mission Support Battalion (MSBn)


MSBn METL: MSBn METL MSBn Mission Conduct professional mobile and fixed exhibits, provide multi-media and graphics support, and develop and produce marketing and incentive products to connect America’s people with America’s Army, enhance public awareness, and provide quality leads to the U.S. Army accessions effort. Conduct Exhibit Operations in Support of Army Accessions Efforts Provide Marketing and Incentive Products to the Army Accessions Effort/Force Employ and Direct the Bn Force Provide Support to the Bn Force Foster and Maintain a Positive Cmd Climate


Slide12: MSBn History Established in 1936 when the Secretary of the Army tasked a small group of soldiers to man an exhibit at the World’s Fair in New York City Officially designated the Recruiting Support Center in 1951 and assigned to the Army Chief of Information Assigned to USAREC in 1985 as the Recruiting Support Command and re-designated to the Recruiting Support Battalion in 1995 Re-designated the Mission Support Battalion and realigned under USAAC 16 Feb 02


Slide13: MSBn Organization


Slide14: Mobile theater designed to be presented from the rear of the vehicle to high school classrooms. Features state of the art DVD shows promoting Army opportunities and academic related topics. Equipped with DVD system, plasma systems, and high speed audio system to attract the American public. CHARACTERISTICS H2 HUMMER Crew of 1 Equipped with a portable theater and display system with DVD presentations about Army opportunities & academic related topics. Can be used as a static display during event setups. Equipped with multimedia system PURPOSE Mobile Exhibit Vehicle (MEV) EMPLOYMENT National Targets Fairs Air Shows Sporting Events, etc High Schools, Colleges, & Universities Required Recruiter/Cadre Support: 1


Slide15: Create excitement amongst target aged leads or COI motorcycle enthusiast. Will target national motorcycle events, conventions/shows, and school visits. CHARACTERISTICS H2 HUMMER or Ford Excursion Crew of 1 Equipped with a portable theater and display system with DVD presentations about Army opportunities & academic related topics. Can be used as a static display during event setups. Equipped with multimedia system Chopper transported in trailer PURPOSE OCC Army Chopper EMPLOYMENT National Targets Motorcycle Events Car Shows Fairs Air Shows Sporting Events, etc High Schools, Colleges, & Universities Required Recruiter/Cadre Support: 1 Made by OCC for the Army


Slide16: CHARACTERISTICS 60 Ft Tractor/Trailer Crew of 2 Self Contained Classroom Features DVD Shows and Presentations Army Options and Opportunities Academic Related Topics Special Interest Shows College Programs Video Travels nationwide to promote the Army’s stay in school and stay off drugs program. Featuring state of the art DVD shows about Army opportunities and academic related topics. EMPLOYMENT PURPOSE Interactive Van (IV) High Schools Colleges & Universities LIMITATIONS Required Space: 75’ x 16’ Level Hard Surface Required Weighs 30 Tons Required Recruiter/Cadre Support: 2


Slide17: CHARACTERISTICS EMPLOYMENT PURPOSE Interactive exhibit comprised of the Army's most state of the art technology, used to create excitement about the Army, while generating quality leads for local recruiters. Army Adventure Van 60 Ft Tractor/Trailer Crew of 2 Mobile Interactive Exhibits: M1A1 Abrams Tank Simulator Global Positioning System (GPS) M16/M9 Beam Hit Device Flight Simulators EOD Interactive Robotic Arm Simulator MOS Informational Touch Screen Display National Targets Fairs Air Shows Sporting Events, etc High Schools, Colleges, & Universities Required Recruiter/Cadre Support: 4 LIMITATIONS Required Space: 75’ x 16’ Level Hard Surface Required Weighs 30 Tons


Slide18: CHARACTERISTICS EMPLOYMENT PURPOSE Interactive exhibit comprised of the Army's most state of the art technology, used to create excitement about the Army, while generating quality leads for local recruiters. Special Operations Forces Van 60 Ft Tractor/Trailer Crew of 2 Mobile Interactive Exhibits: Parachute Simulator Ground Mobility Vehicle Simulator Unmanned Aerial Vehicle Flight Simulator AH6 “Little Bird” Flight Simulator Soldier & Weapons Displays Special Ops MOS Info Touch Screen Videos Army Game Kiosks Dog Tag Machine National Targets Fairs Air Shows Sporting Events, etc High Schools, Colleges, & Universities Note: Unveiled during 2005 All-American Bowl Required Recruiter/Cadre Support: 6 LIMITATIONS Required Space: 75’ x 16’ Level Hard Surface Required Weighs 30 Tons


Aviation Adventure Van: Aviation Adventure Van CHARACTERISTICS PURPOSE 60 Ft Tractor/Trailer Crew of 2 Mobile Interactive Exhibits: AH 64 Helicopter Flight Simulator OH 58 Helicopter Flight Simulator Unmanned Aerial Vehicle Flight Simulator Aviation MOS Informational Touch Screen Videos Air Warrior & Weapons Display Aviation Heritage Display Interactive Aviation specific exhibit comprised of state of the art technology, used to create excitement about the Army, while generating quality leads for local recruiters. EMPLOYMENT National Targets Fairs Air Shows Sporting Events, etc High Schools, Colleges, & Universities Note: Unveiled in FY02 Required Recruiter/Cadre Support: 4 LIMITATIONS Required Space: 75’ x 16’ Level Hard Surface Required Weighs 30 Tons


Slide20: CHARACTERISTICS EMPLOYMENT PURPOSE Interactive exhibit comprised of the Army's most state of the art technology, used to create excitement about the Army, while generating quality leads for local recruiters. American Soldier Adventure Van (new) 60 Ft Tractor/Trailer Crew of 2 Mobile Interactive Exhibits: Air/Land Warrior Display Current/Future Warrior Display CROWS Simulator Static Weapons Display Sensor Technology Station CIE Display National Targets Fairs Air Shows Sporting Events, etc High Schools, Colleges, & Universities Required Recruiter/Cadre Support: 4 LIMITATIONS Required Space: 75’ x 16’ Level Hard Surface Required Weighs 30 Tons Joint Effort with PEO Soldier


Army Marksmanship Trainer (AMT): Army Marksmanship Trainer (AMT) CHARACTERISTICS PURPOSE Mobile simulator used to create excitement about the Army, while generating quality leads for local recruiters. EMPLOYMENT 40 Ft Truck/Trailer Crew of 2 Mobile Interactive Exhibits: Rifle and Pistol Beam Hit Simulator Lasershot Interactive System National Targets Fairs Air Shows Sporting Events, etc Colleges, & Universities (ROTC) Required Recruiter/Cadre Support: 2


Slide22: CHARACTERISTICS EMPLOYMENT National Science Center Van (NSC) PURPOSE Mobile classroom for middle school audiences with the message of the importance of math and science to America’s youth. 60 Ft Tractor/Trailer Crew of 2 Mobile Discovery Center with “hands on” scientific experiments such as static electricity, magnetism, thermal imagery, sound waves. Non-lead generating asset, Army awareness is its mission Middle Schools Special Events ( Boy/Girl Scouts) Required Recruiter/Cadre Support: 0 LIMITATIONS Required Space: 75’ x 16’ Level Hard Surface Required Weighs 30 Tons


National Conventions Division: Deploy and conduct national level COI and lead generating events for USAREC and Cadet Command. Provide Fiscal Year National Conventions Schedule and Operations Orders National Conventions Division CHARACTERISTICS EVENTS Purpose 4 exhibitors plus Director and NCOIC Variety of display equipment that may be tailored for specific venues 86 Conventions scheduled for FY 06 Special Interest Programs - AUSA Prospect - Future Farmers of America Minority - Hispanic Leadership Conference Educator - National School Board Assn AMEDD Band Language Advocacy Program


Slide24: CHARACTERISTICS Truck Driving School PURPOSE Part of the unit’s training program, internally operated 9 weeks in duration Unit coordinates with State of Kentucky for CDL licensing Conducted twice a year Only school of its kind in the US Army To train and license mobile exhibitors in the operation of commercial tractor - trailers in order to deploy and support recruiters.


Slide25: MSBn Accomplishments FY06 Exhibitor Mission Numbers 1,405 shows conducted 63,792 leads generated Over 597,000 miles driven Performed approximately 11,240 hours of public presentations Performed over 800 classroom hours of instruction in physics, biology, and chemistry FY06 Special Purpose Facility Mission Numbers 15,462 awards produced 5,380 Managed Unit Program Account items produced (Special or Unique Recruiting Posters, Banners, etc.) 42 fleet maintenance repairs and upgrades


United States Army Marksmanship Unit(AMU): United States Army Marksmanship Unit (AMU)


AMU METL: AMU METL AMU Mission The United States Army Marksmanship Unit conducts worldwide operations to win national, interservice, CISM, international and Olympic shooting competitions. The unit provides advanced marksmanship shooting instruction to Warfighters and the IET base, and supports Army Recruiting and Accessions through direct interaction with target groups. WIN – Produce and Deploy Champions Support the Warfighter and IET Support Army Recruiting and Accessions Efforts Sustain the Force


Slide28: AMU History Established in 1956 at the direction of President Eisenhower to: have the best marksmen in the world as US Army Soldiers be the DoD repository for small arms marksmanship research/development All regional Army marksmanship units and USAMU consolidated in 1991 into present unit Transferred from Community and Family Support Center to USAREC 01 Oct 99 Realigned under USAAC 16 Feb 02


Slide29: AMU Organization


Competition Shooting Teams: CHARACTERISTICS PURPOSE Competition Shooting Teams Six Teams Service Rifle Service Pistol Team Action / Combat Shooting Team Shotgun Team International Rifle Team International Pistol Team Custom Firearms Shop EMPLOYMENT Compete in and win shooting competitions at the interservice, national, international and Olympic levels promoting the Army and image of military service. Train Soldiers and citizens in advanced marksmanship techniques. Participate in connecting with America with clinics and public appearances. High prestige/high visibility shooting events Warfighter support and training Supporting Army Accessions Colleges and Universities (ROTC) Sporting Events Clinics


Service Rifle Team: CHARACTERISTICS PURPOSE Service Rifle Team EMPLOYMENT Interservice Competitions National Competitions Support Army Accessions Trains Advanced Rifle Marksmanship National Small Arms Firing School Speaking Teams Conducts shooting competitions throughout the world; win shooting events at the national level promoting the Army. Trains Soldiers in advance rifle marksmanship. Conducts the National Small Arms Firing School for DoD. 20 Person Team 1 Shooting Coach (civilian position) 1 NCOIC 19 Shooters (Shooters are also trained instructors)


Service Pistol Team: CHARACTERISTICS PURPOSE Service Pistol Team EMPLOYMENT 10 Person Team 1 Shooting Coach (civilian position) 1 Training Instructor 9 Shooters (Shooters are also trained instructors) Interservice Competitions National Competitions Support Army Recruiting Close Quarters Marksmanship Training National Small Arms Firing School Speaking Teams Conducts shooting competitions throughout the world; win shooting events at the national and interservice championship levels promoting the Army. Used to create excitement about the Army, while generating quality leads for local recruiters. Conducts the National Small Arms Firing School for DoD.


Shotgun Team: CHARACTERISTICS PURPOSE Shotgun Team EMPLOYMENT 12 Person Team 1 Shooting Coach 1 NCOIC 11 Shooters (Shooters are also trained instructors) International Competitions National Competitions Olympic Games Support Army Recruiting Speaking Teams Conducts shooting competitions throughout the world; win shooting events at the national, international and Olympic levels promoting the Army. Used to create excitement about the Army, while generating quality leads for local recruiters.


International Rifle Team: CHARACTERISTICS PURPOSE International Rifle Team EMPLOYMENT Note: MAJ Anti - 2004 Olympic Silver Medallist International Competitions National Competitions Olympic Games Shooting Clinics Train Soldier’s to improve BRM Speaking Team Conducts shooting competitions throughout the world; win shooting events at the national, international and Olympic levels promoting the Army. Used to create excitement about the Army, while generating quality leads for local recruiters. 13 Person Team 1 Shooting Coach 1 NCOIC 12 Shooters (Shooters are also trained instructors)


International Pistol Team: CHARACTERISTICS PURPOSE International Pistol Team EMPLOYMENT International Competitions National Competitions Olympics Speaking Team Conducts shooting competitions throughout the world; win shooting events at the national, international and Olympic levels promoting the Army. Used to create excitement about the Army, while generating quality leads for local recruiters. 7 Person Team 1 Shooting Coach (civilian position) 1 NCOIC 6 Shooters (Shooters are also trained instructors)


Action / Combat Shooting Team: CHARACTERISTICS PURPOSE EMPLOYMENT Action / Combat Shooting Team World Championships International Competitions National Competitions Close Quarters Marksmanship Training Speaking Team Conducts shooting competitions and training throughout the world; win shooting events at the national and international levels promoting the Army. Used to create excitement about the Army, while generating quality leads for local recruiters. 7 Person Team 1 NCOIC 6 Shooters (Shooters are also trained instructors)


Custom Firearms Shop: Responsibilities PURPOSE Custom Firearms Shop Produce accurate and dependable weapons and ammunition Maintain all USAMU ranges and target systems Train gunsmiths Enhance accuracy and reliability of selected weapons Provide support to USAAC through exhibits and demonstrations Conduct research and development on military service weapons and ammunition and share results with DoD small arms proponents Develops, tests, and modifies weapons and ammunition to win competitions. Provide rapid prototyping support for Warfighting applications.


Slide38: AMU Accomplishments Operational Designed M21 sniper system & built 1,650 for Vietnam Conducted US Army Sniper School 69-87 Designed current M24 Sniper Rifle, 7.62 sniper ammo (M118LR), USSOCOM Mark 12 Rifle, and 77gr 5.56 ammo (AA53) Advanced marksmanship trainers and in theater MTT classes Established exportable Squad Designated Marksman Instructor Course and Close Combat Training Courses Numerous public appearances and recruiting events Competitions 21 Olympic Medals 47 World Championships 2004 - 7 Olympians (1 selected as Gunsmith) 1 Silver Medalist Swept all team events at 2005 Interservice and National Championship Rifle Events 2006 Team and individual Interservice Pistol Champions US Action Shooting National Champions


United States ArmyParachute Team (APT)“Golden Knights”: United States Army Parachute Team (APT) “Golden Knights”


Slide40: APT Mission The USAPT conducts parachute demonstrations, tandems, and trains to compete and win in national and international competitions in support of the US Army accessions tactical, operational and strategic mission, creating a greater propensity to serve in the Army while connecting America with America’s Army. Provides direct support to special mission and special operations units with personalized assistance in maintaining military free fall infiltration skills and techniques.


APT METL: APT METL Conduct Operations in Support of the Accessions Effort Train the Best parachutists in the World Sustain the Force Provide Command and Control


Slide42: APT History Organized in 1957 Formed in 1959 by BG Stilwell as Strategic Army Corps Parachute Team Designated Army’s official aerial demonstration unit in 1961 Adopted official name “Golden Knights” in 1962 Transferred from FORSCOM to USAREC 01 Oct 96 Realigned from USAREC to USAAC 16 Feb 02


Slide43: APT Organization


Parachute Demonstration Teams: CHARACTERISTICS PURPOSE Parachute Demonstration Teams EMPLOYMENT 2 Demonstration Teams 24 Parachutists & 2 Recruiters Black Demonstration Team Gold Demonstration Team Performs parachute demonstration jumps across the nation and throughout the world supporting Army accessions efforts while generating quality leads for local recruiters by making demonstration parachute jumps and conducting presentations. International Events National Events Air Shows Sporting Events Support Accessions Through Speaking Teams Future Soldier Functions Jump Into Local Events


Tandem Jump Program: CHARACTERISTICS PURPOSE Tandem Jump Program Used to create excitement about the Army by providing tandem parachute jumps in support of Army public relations and accessions initiatives while generating quality leads for local recruiters. EMPLOYMENT Media Events National Targets Air Shows Sporting Events Speaking Teams Tandem Camps 8 Parachutists Tandem Jump Categories CAT I (Nationally Recognized Figures) CAT II (Influencers at DoD & State Level) CAT III (Local VIP & Non-VIP Civilians) CAT IV (Show Site Influencers, Local Government, Government Service, and DoD)


Competition Teams: CHARACTERISTICS PURPOSE Competition Teams EMPLOYMENT International Events National Targets Air Shows Sporting Events Speaking Teams Military Freefall Training Establishes and trains style, accuracy, and formation skydiving teams to compete and win at the national and international level, supporting Army accessions by maintaining world-class notoriety. Periodically trains special operations forces on military freefall skills. 2 Competition Teams 8 Parachutists Formation Skydiving Team Style and Accuracy Team


Aviation Section: CHARACTERISTICS PURPOSE Aviation Section EMPLOYMENT Provides aviation support for the demonstration teams, formation skydiving team, tandem team, and the style and accuracy team. Manages aircraft flight hours IAW Army regulations Establishes and maintains an aircrew training program that includes four nonstandard aircraft (Fokker/Otters) Coordinates and administers annual proficiency readiness evaluations to all aviators Provides safety programming and assists and maintneance and flight operations Provides all organic, nonstandard aircraft and maintenance support to the USAPT Note: Currently, short one aircraft


Slide48: APT Accomplishments Operational Supported Special Operations Military Free Fall (MFF) course with videographers and instructors Conducted 50 CAT I Tandem Jumps including Former President George Bush, Senate Majority Leader Bill Frist and Tiger Woods Competitions 2006 CISM Gold Medalists in 4-Way Competition, CISM record 2006 National Gold Medalist in Women’s Style 2005 National Gold Medalists in 10-Way Competition 2004 National Gold Medalists in 10-Way Competition 2004 National Silver Medalists in 4, 8 and 16-Way Competition 2004 Gold and Silver Medalists in U.S. National Style and Accuracy Championship Male and Female 2004 World Record in Women’s 4-Way at CISM Current US National Champions in Style & Accuracy and 4-Way Six time World Gold Medallists in 8-Way


ASB Assets: ASB Assets


Slide50: Weapons Systems (Marketing Assets) ASB SOD AMU APT MSBn IV x 4 AV x 4 (+1) AMT x 2 MEV x 6 NHRA x 2 personnel NSC x 2 NCD Systems x 8 NCD Exhibitors x 4 Army Game x 8 OCC Chopper x 1 Service Rifle International Rifle Service Pistol International Pistol Shotgun Olympians Demo Team x 2 Tandem Team x 2 Comp Team x 2 Momentum AFL ACT PBR/PRCA Showcars Interactive Zone Coaches Clinic AV x 1 RCW x 1 Motion Simulator Traveling Recruiters NASCAR x 1 Dragster x 2 Bikes x 2 ID Tag Machine Momemtum (NASCAR) Carol H. Williams Casanova Pendrill Virtual Army Experience Army Strong For Life AAH2 x 2 Leader’s Among Us BHM Exhibit Hispanic H2 x 2 ICARAMBA Latino Sports Program OCPA/Army Brand Group MDW Assets Army Avn Demo Teams Army Field Band Soldier Show Jazz Ambassadors Culinary Arts Team TRADOC Band Installation Vans WCAP America’s Army (Army Game) 82nd Chorus AR Bands Other Army Units/Assets Army Senior Leadership McCann / Erickson SF Team ICW SOF Van Future Soldiers ROTC ROOs/Cadets USMA Sports/Cadets USAREC HRAP/SRAP Agency Sports Figures TAIR – AR/ARNG AMEDD SME Center for Military History Veterans Organizations Black Daggers Army Publications Centers of Influence ANG Assets HQ Accessions Distribution Center Managed Unit Program Account Weber Shandwick Planning for Life NHRA Traveling Recruiters Interactive Zone AAB Sky Soldiers


Slide51: QUESTIONS?