Ted Shapiro

MPA@EIF DTV : MPA@EIF DTV Ted Shapiro Deputy Managing Director VP & General Counsel – Europe Content Protection for DTV 26 April 2005


Vision for a Digital TV Future : Vision for a Digital TV Future Easy and convenient access to a wide range of TV programming for consumers Promoting choice and cultural diversity Opportunities for all stakeholders to build new services including new media entrants (Telco/Internet TV) to the TV sector DTV will be an important driver. There is however a major challenge to this vision: wide scale unauthorised copying and redistribution The main issues: Unauthorised Retransmission of unencrypted digital TV signals. The Analogue Hole Secure Content Interoperability


Unauthorized Redistribution : Unauthorized Redistribution Unprotected Digital Output PC with Broadband Internet Connection Digital TV Program with No Protection Digital TV Receiver Broadcasters acquire content and rights for particular markets. Broadcaster also produces own content for own market (often it sells such content to other broadcasters in other markets) Intended TV viewers receive the unencrypted digital TV broadcast. Unprotected content can be easily redistributed using peer-to-peer file sharing. The redistribution of these perfect digital copies via the Internet without authorization can reach massive proportions resulting in substantial harm to local, regional and international market sectors, retarding investment in technological convergence in Europe With advances in processing power, storage capacity, and broadband access ….


Indiscriminate/unauthorised retransmission of DTV via the Internet : Indiscriminate/unauthorised retransmission of DTV via the Internet Loss of Advert/Programme Sales Revenues Impact on: Content licensing (choice, market size and demographics) Production, Direct viewership/editorial control, Investment in infrastructure. Migration of content to more secure services (Pay/DRM Platforms) possibly affecting ability to fulfill public service remits Consumer suffers from lack of choice (in particular those which rely on broadcast TV). Potential solution from the Digital Video Broadcasting project’s Content Protection & Copy Management system. Need means of ensuring compliance. This is not about limiting private copying.


The “Analogue Hole” : The “Analogue Hole” Unprotected Digital Copies with no rights information If left unaddressed, the “Analogue Hole” will impede the full transition to digital. COPY CONTROL PROGRAM


Slide6 : Digital Switchover will benefit all stakeholders. Most digital content must still be converted to analogue to allow consumers to view content on their existing equipment (e.g., analogue TV sets). Conversion doesn’t preserve content protection, thus creating what is called the “Analogue hole.” Because analogue formats can with ever increasing ease be converted into digital, the loss of content protection created by the Analogue Hole can lead to unauthorised copying and redistribution…. Cross-industry effort is needed to realize the benefits that digital technology brings and find a consensus technical solution. There is an issue about how such a consensus will be implemented. Analogue Hole


Content Interoperability : Content Interoperability Interoperability of what? Not just communication links and coding formats But also content protection mechanisms to support film & TV Content delivered by traditional b’cast and new media platforms Benefits consumers by enabling: STBs, PCs and other home appliances as gateways to content consumption Multi-room, in-home distribution Shared storage & retrieval within the home Remote access


Content Interoperability Requires Effective Security : Content Interoperability Requires Effective Security Commercial content delivered with associated usage rights Home networks must securely manage content usage rights Copy Management Redistribution Control (not about preventing copying)


Standardization of Content Protection for Home Networks : Standardization of Content Protection for Home Networks Digital Video Broadcasting (DVB) consortium is defining the Content Protection and Copy Management (CPCM) system. Manages copying, moving and viewing Local Environment Remote Access Beyond an Authorized Domain. A standardized, interoperable rights management regime Should include solution to unauthorised retransmission of unencrypted over-the-air DTV Commercial Requirement: can’t be based on personal ID. This year is crucial. Other cross-industry efforts but also new proprietary systems….and more and more legacy.