MktWorkflowPresentat ion final

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Spring 2007 DE Branding Campaign Kay Zimmerman & Heather Barbour DELTA Marketing & Partnership Development

DELTA Marketing & Partnership Development: 

DELTA Marketing & Partnership Development

DELTA Marketing & Partnership Development: 

DELTA Marketing & Partnership Development

DELTA Marketing & Partnership Development: 

DELTA Marketing & Partnership Development

DELTA Marketing & Partnership Development: 

DELTA Marketing & Partnership Development

DELTA Marketing & Partnership Development: 

DELTA Marketing & Partnership Development

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Cross & Associates Media placement… Kay Zimmerman (DELTA Mgmt.) Hillisha Haygood (DELTA Business & Tech. Applications Analyst)

DELTA Marketing & Partnership Development: 

DELTA Marketing & Partnership Development

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DELTA Project Management Kay Zimmerman Heather Barbour Mike Cuales Amanda Robertson Ben Huckaby DELTA Interns Vendors Rebecca Swanson Melissa Williford Angie Chiatello

DELTA Marketing & Partnership Development: 

DELTA Marketing & Partnership Development

Upcoming Projects: 

Upcoming Projects DE Photo Shoots (May-June) DE Marketing Planning Retreat (June) DE Summer Ad in NC State Alumni Magazine (June) New Back-End Marketing Tool for Interactive Campaigns (July)

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Cross + Associates Campaign Goals Raise awareness in both the business and corporate communities of NCSU’s Distance Education program Drive traffic to the landing page to learn more about the program

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Strategy Use NPR radio in Raleigh, Greensboro and Charlotte to reach a business minded professional and to expand our frequency of message Use the NC News Network to reach the 51% of NC’s 35+ population that lives outside of these three metros Use statewide business publication to expand reach beyond radio Use “local” advertising in national business publications

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Online Strategy Use www.gopack.com site that has local and partner relationships with the university Google and Yahoo search campaign

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Recommendations NPR Radio WUNC (Raleigh) WFDD (Greensboro) WFAE (Charlotte) Highly educated audience Skews slightly male Spot will be in good company

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Recommendations NPR Radio Audience Profile 75.9% have a college degree 52% Male 42% earn $250,000+ 63% use online services 63.8% are Executives & Managers or are a Small Business Owner

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Recommendations NC News Network Provides news, sports, weather and special programming to 76 radio station affiliates across the state Strength lies in reaching those North Carolinians, 25+, that live in both the metro and rural areas of the state

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Recommendations NC News Network Audience Profile News Listeners are 89% more likely to be a college graduate and 135% more likely to hold a post-graduate degree 85% more likely to be in Management 64% more likely to earn $75+

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North Carolina News Network… Full State Coverage 51% of North Carolina’s 35+ population lives outside of the three major metro areas. If you buy only the major metros, you miss half of the state’s population. North Carolina Major Metro Areas North Carolina 35+ Population: 4,520, 651* Major Metro 35+ Population: 2,221,984*

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Full State Coverage

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Recommendations Business North Carolina Statewide Business Publication Well-educated readers Circulation – 30,466

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Recommendations Business North Carolina Audience Profile 83% have a college degree 86% Male Average Household Income - $184,000 72% of subscribers are in top management

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Recommendations MNI Executive Network Business Week, Fast Company, Forbes, Fortune, Fortune Small Business, Inc., Money Well-educated readers Advertiser will be perceived as being “larger” than they are Circulation – 56,300 (in Raleigh/Durham area)

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Recommendations MNI Executive Network Audience Profile 50% have a bachelor’s degree 63% Male Median HHI - $83,400 41% of subscribers are professional/ managerial

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Recommendations Gopack.com Establishes a local presence and reach among alumni and students Good partnership with the university

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Interactive Banner Ads

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Acquisition Campaign Google Yahoo *See terms and creative copy sheet*

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Spring 2007 Branding and Acquisition Flowcharts *See handout*

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Creative Examples

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Print

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Exhibit Design

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Questions/Comments