Why Do We Need Agreements And Contracts In The Field Of Advertising?

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Advertising is an important aspect of any business because the success of that business depends on the customer’s response to their product and services. However, if their targeted customers are not aware of their products and services then the business cannot succeed. Therefore advertising and marketing agencies play an important role in this.

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Presentation Transcript

Why Do We Need Agreements And Contracts In The Field Of Advertising?:

Why Do We Need Agreements And Contracts In The Field Of Advertising ?

Slide 2:

Advertising is an important aspect of any business because the success of that business depends on the customer’s response to their product and services. However, if their targeted customers are not aware of their products and services then the business cannot succeed. Therefore advertising and marketing agencies play an important role in this. Those agencies need services of a lot of people like photographers, models, copywriters etc. These agencies also have to have contracts with the magazines, journals, and newspapers etc. for promotional purposes. There are various types of contracts and agreements which are executed by such agencies.

Slide 3:

Needs for agreements in advertising field • Agreements are necessary for clear demarcation of conditions duties and rights of the parties to the agreement. • Most contracts or agreements are also entered into for copyright purposes. • Many agreements are entered into for limiting the liability of the parties in case of legal problems.

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Types of contracts or agreements entered into by the agencies and people in advertising field • Agreements between advertising agencies and models • Agreements between the free-lance photographers and models • Agreements between an advertising agency and a brand ambassador celebrity • Contracts between the producers of a film • Contracts between the producers and advertising agencies for promotional purposes

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These contracts or agreements are really necessary for the smooth function and better results as far as advertising and marketing field is concerned. This way no one has to bear unnecessary costs of legal liabilities which result if there are no specifically marked terms and conditions. Lack of clarity among two parties can create a chaos. For additional information regarding drafting of  contract of service , please visit this website.

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