How to make good newsletters for courses

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HOW TO MAKE A GOOD FOR COURSES

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An e-newsletter is an important part of your overall social media strategy . Content marketing is essentially about lead generation. Once people opt-in through your website then you have permission to market to them. And the best way to market is a content-driven approach through the vehicle of your newsletter. WHY E-NEWSLETTER ?

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HOW DO PEOPLE READ ON WEB ? Reading from computer screens is slower than reading on paper Skim and scan Pick out key words, phrases and fragments Pay attention to only some parts of the page Are guided by headings, links and bullet points

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Choose your content Factual Accurate Brief Touch the heart of the audience Create something that matters Tell stories – Pain merchant; Road of trials; Death of protagonist; Resolution Element of unexpected & mystery Emotional involvement TIPS FOR A GOOD NEWSLETTER

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Research your information Never make statements that you can't back up with research . Incorrect information can be annoying or offending to readers Include your facts, statistics, expert opinions, and quotes to prove the validity of your research Give the source (magazine, website, book) and the name of the expert who provided the information.

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Ask questions Ask all the right questions and include the right answers. Use the five " wh " questions - who, what, when, where, and why or how.

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Make it readable Use short, concise, and easy-to-understand language. Avoid overly technical language; instead. Cut back on any unnecessary words to keep your sentences short.

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Use interesting Headings & sub headings . Write dynamic headlines that evoke curiosity. Without an interesting headline, readers will skim over your articles but never read them. Headlines are one of the keys to creating loyal readers, since a well-written headline means a well-read article means a well-read newsletter. If the article is more than a few paragraphs long, use subheadings to break up the text.

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After writing the article, proofread for typos and then edit all articles for consistency of tone and voice. Have someone else look over your newsletter for typos, since you can easily skip over them after staring at the text too long. Even just a few typos can annoy readers enough for them to disregard you as a professional. Proofread

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Best Practices In Newsletter Writing Catchy one liner as the subject line. Personalize the newsletter by addressing the reader by his/her name Frequent use of Bullets and Numbering Use active voice through out the newsletter Give affiliate links in the newsletter

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Avoid using adjectives Use short sentences Follow the inverted pyramid structure while providing information Give concrete details Avoid the spam by not using stop words like ‘Do It Today’, ‘Free Membership’, ‘Nothing To Loose’, ‘Satisfaction Guaranteed’ and so on Best Practices (Cont’d)