Tourism Trends of Philippines’ Major Markets: Tourism Trends of Philippines’ Major Markets Secretary JOSEPH H. DURANO
Department of Tourism
Worldwide Visitor Arrivals and Receipts, 1994 - 2004: Worldwide Visitor Arrivals and Receipts, 1994 - 2004 * January – August 2004
Source: World Tourism Organization
Regional Distribution of International Tourist Arrivals, 2001 – 2003 (in Million): Regional Distribution of International Tourist Arrivals, 2001 – 2003 (in Million) Region 2000 2001 2002 2003
Europe 402.8 402.7 399.8 401.5
Americas 128.3 121.0 114.9 112.4
Asia and the Pacific 115.3 120.9 131.3 119.1
Africa 27.0 28.2 29.1 30.5
Middle East 22.7 21.8 27.6 30.4
Total 696.1 694.6 702.6 694.0
Growth Rate 6.8 (0.22%) 1.1% (1.22%) Source: World Tourism Organization
Major Tourist Destinations in 2003: Major Tourist Destinations in 2003 Visitor Volume Visitor Receipts
( in Million) (in US$ Billion)
France 75.0 36.6
Spain 52.5 41.7
United States 40.4 65.1
Italy 39.6 31.2
China 33.0 17.4
United Kingdom 24.8 19.4
Austria 19.1 13.6
Mexico 18.7 n/a
Germany 18.4 19.1
Canada 17.5 n/a Source: World Tourism Organization
Visitor Arrivals to the Philippines: Visitor Arrivals to the Philippines Actual Arrivals (in Million)
Year Volume Growth Rate
1996 2.05 16.4 %
1997 2.22 8.5 %
1998 2.15 (3.3)%
1999 2.17 1.0 %
2000 1.99 (8.2)%
2001 1.80 (9.8)%
2002 1.93 7.6 %
2003 1.90 (1.3)%
2004 2.05 23.0%
* January - November Projected Arrivals (in Million)
Year Volume Growth Rate
2004 2.25 18%
2005 2.55 13%
2006 2.96 16%
2007 3,40 15%
2008 3.88 14%
2009 4.42 14%
2010 5.00 13%
Philippine Visitor Receipts: Philippine Visitor Receipts Actual Tourism Receipts
(in US$ Billion)
Year Volume Growth Rate
1996 2.70 10.1%
1997 2.83 4.8%
1998 2.41 (14.8)%
1999 2.55 5.8%
2000 2.13 (16.4)%
2001 1.72 (19.3)%
2002 1.74 1.0%
2003 1.52 (12.5)%
2004 1.61* 32.4%
* January - October Projected Tourism Receipts
(in US$ Billion)
Year Volume Growth Rate
2005 2.34 16.0%
2006 2.72 16.0%
2007 3.12 15.0%
2008 3.56 14.0%
2009 4.06 14.0%
2010 4.59 13.0%
Philippines Major Markets, January – November 2004: Philippines Major Markets, January – November 2004 Rank Country 2004 2003 Growth Rate % Share
1 USA 424,190 332,714 27.5% 20.7
2 Japan 348,472 289,499 20.4% 17.0
3 Korea 340,486 269,641 26.3% 16.6
4 Greater China 291,477 238,183 22.4% 14.2
5 Australia 74,532 58,268 27.9% 3.6
6 Singapore 55,605 46,573 19.4% 2.7
7 Canada 54,489 42,817 27.3% 2.7
8 United Kingdom 49,412 40,731 21.3% 2.4
9 Germany 39,733 33,013 20.4% 1.9
10 Malaysia 31,455 27,808 13.1% 1.5
Overseas Filipinos 90,918 84,023 8.2% 4.4 Note: Greater China includes: Hong Kong , Taiwan, and Mainland China
Philippines’ Share of Greater Chinese Market, 2001-2003: Philippines’ Share of Greater Chinese Market, 2001-2003 Note: Greater Chinese Market includes Hong Kong, Taiwan, and Mainland China
Philippines’ Share of Japanese Market, 2001-2003: Philippines’ Share of Japanese Market, 2001-2003
Philippines’ Share of Korean Market, 2001-2003: Philippines’ Share of Korean Market, 2001-2003
Share of Balikbayan Market to Total Balikbayan Population in North America, 2001-2003: Share of Balikbayan Market to Total Balikbayan Population in North America, 2001-2003 Source: CFO, POEA, and DFA
Creation of Task Forces: Creation of Task Forces Issuance of Office Circular No. 2004 - 25 creating the China, Korea, Japan, and Balikbayan also known as “Biyahe Tayo” Task Forces composed of:
Head
Monitoring and Evaluation
Coordination and Information
Secretariat
Task forces report directly to the DOT Secretary on the implementation of the marketing plans.
THANK YOU!: THANK YOU!
2005 Work Program for other Markets: 2005 Work Program for other Markets
2005 Work Program for other Markets: 2005 Work Program for other Markets
2005 Work Program for other Markets: 2005 Work Program for other Markets
2005 Work Program for other Markets: 2005 Work Program for other Markets
2005 Work Program for other Markets: 2005 Work Program for other Markets
2005 Work Program for other Markets: 2005 Work Program for other Markets