Domestic markets

Domestic Market Centers: 

Domestic Market Centers Market Terminology Services of Market Centers and Marts The New York Market The Regional Market Centers and Marts Geographic Location of Producers Trade Shows in the United States

I. Market Terminology: 

I. Market Terminology Market is the place where goods are produced and sold. Cost (wholesale) prices To store buyers Domestic or U.S. markets Off-shore or foreign markets Market center a city where fashion is produced and sold at cost. Mart a building or complex. Market week scheduled periods during the year when producers and representatives introduce new and maintain existing lines.

I. Market Terminology: 

I. Market Terminology Trade shows periodic merchandise exhibits staged in various trading areas staged by groups of producers. Showroom a room or suite inside a mart that can be permanent or transient which is used to show lines. Sales representative a manufacturer’s representative or specialist who shows selected products and provides information to retail buyers.

II. Services of Market Centers and  Marts: 

II. Services of Market Centers and Marts Provide physical facilities Support on-going publicity sponsored by producers during market weeks Maintain support services for buyers Send information on hotels with special rates, shuttle service, and screening procedures Hire models who work in showroom Information services Buyer directories Printed information about market week

II. Services of Market Centers and  Marts: 

II. Services of Market Centers and Marts Educational services Orientation Consultants Seminars and conferences General services Open year round Level will vary between market weeks, place-to-place

III. The New York Market: 

III. The New York Market http://earthcam.com Leading, dominate market center Oldest, best known, and largest U.S. fashion capital

III. The New York Market: 

III. The New York Market You Will Find Over 5,000 apparel firms Showrooms of all major fiber and fabric producers and home furnishings producers Many foreign manufacturers participate in the New York market Headquarters of consumer and fashion magazines Offices of major trade associations Most leading U.S. fashion designers work here

The New York Market: 

The New York Market Advantages Shop domestic and foreign department stores flagship stores Macy’s, Bloomingdale’s, Barney’s, Bergdorf Goodman, and Sak’s Fifth Avenue Elite boutiques Marc Jacobs, DKNY, and Ralph Lauren

The New York Market: 

The New York Market Advantages Practically every international fashion house has a store Hub of the fashion network Fashion capital of the U.S.

III. The New York Market: 

III. The New York Market Disadvantages Not centralized about 34 million square feet excluding home furnishings Cost of real estate and doing business in general Old and deteriorating buildings Traffic congestion cars & garment racks moving through the streets

IV. Regional Market Centers and  Marts: 

IV. Regional Market Centers and Marts Regional four Los Angeles Miami Dallas Chicago Furniture Highpoint, North Carolina http://www.highpointmarket.org/

IV. Regional Market Centers and  Marts: 

IV. Regional Market Centers and Marts Why buyers use regional markets Travel cost less Personal service from sales representative Travel time shortened Centralized to maximize the number of resources a buyer can shop

V. Geographic Location of  Producers: 

V. Geographic Location of Producers

V. Trade Shows in the United States: 

V. Trade Shows in the United States Held in market centers Sponsored by trade associations (professional organizations of manufacturers and sales representatives) Smaller than market week

V. Trade Shows in the United States: 

V. Trade Shows in the United States Hotels and motels, civic centers, and small exhibition halls Both foreign and domestic Known for displaying the work of unusual or small designers (apparel) Furnishings industry can be enormous