logging in or signing up sweep Veronica1 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 45 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 21, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: Newspapers & The Younger Audience Duane SweepWhat’s With Newspapers & Teens and Young Adults: What’s With Newspapers & Teens and Young Adults The young-adult market is steadily moving away from newspapers ‘Age Gap’ increasing Newspaper and attributes News, Entertainment and advertising Day-parting with the online audience Source: Scarborough Research, top 50 U.S. marketsThe Ramp: Read Printed Newspapers : The Ramp: Read Printed Newspapers % Source: 2002 NAA Telephone surveyShort-term ‘Age Gap’ Increases In ‘Yesterday’ Readership: Short-term ‘Age Gap’ Increases In ‘Yesterday’ Readership Source: MORI Sample MarketLong-term ‘Age Gap’ Increases In ‘Yesterday’ Readership: Long-term ‘Age Gap’ Increases In ‘Yesterday’ Readership Source: MORI Sample MarketSlide6: Teens Say Quick, Timely, Entertaining Are Top Media Attributes Source: 1998 NAA Study, Competing for the Markets of the Future: An Up Close Look At The Media Teens Rely OnSlide7: Source: 1998 NAA Study, Competing for the Markets of the Future: An Up Close Look At The Media Teens Rely On Newspapers Don’t Match Top Attributes Teens WantSlide8: Source: 1998 NAA Study, Competing for the Markets of the Future: An Up Close Look At The Media Teens Rely On Teens More Likely To See Internet With Top Attributes Internet Gains Popularity As News Source : Internet Gains Popularity As News Source Daily Newspapers Internet for News Local TV News Source: 2000 NAA Media Usage StudySource for Local News: Source for Local News Source: NAA Telephone survey; Used Internet for local news %Source for Local Entertainment: Source for Local Entertainment Soruce: 2002 NAA Telephone survey; Used Internet for local entertainment news %Slide12: Primary Sources for Local Advertising Source: MORI Online survey of 11,000 adults Age <24 years Radio 58% Television 56% Newspaper 40% Newspaper.com 37% %Slide13: Media Influences on Purchases in Past Year Age <24 years Television 56% Internet 38% Radio 33% Magazines 29% Newspapers 27% % Source: MORI Online survey of 11,000 adultsNews Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’: News Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’Slide15: Online Content Interest by Daypart If used 8 am-11 am, 11 am-1 pm, 1 pm-6 pm, 6 pm-10 pm Services E-mail Maps & directions Online banking & bill-paying Message boards, instant messaging or online chat Research for business reasons Research for a personal hobby News Weather conditions or forecasts Breaking news Local or regional news National or world news Business & financial news, such as stocks Offbeat news Medical/health info Sports scores/info ET & Leisure Local events & things to do Movie, theater or event times Travel or destination information Multimedia features, such as movie clips Online games & interactive features Downloading music or other file-sharing Service Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’: Service Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’Leisure Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’: Leisure Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’Slide18: Newspapers & The Younger Audience Duane Sweep You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
sweep Veronica1 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 45 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 21, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: Newspapers & The Younger Audience Duane SweepWhat’s With Newspapers & Teens and Young Adults: What’s With Newspapers & Teens and Young Adults The young-adult market is steadily moving away from newspapers ‘Age Gap’ increasing Newspaper and attributes News, Entertainment and advertising Day-parting with the online audience Source: Scarborough Research, top 50 U.S. marketsThe Ramp: Read Printed Newspapers : The Ramp: Read Printed Newspapers % Source: 2002 NAA Telephone surveyShort-term ‘Age Gap’ Increases In ‘Yesterday’ Readership: Short-term ‘Age Gap’ Increases In ‘Yesterday’ Readership Source: MORI Sample MarketLong-term ‘Age Gap’ Increases In ‘Yesterday’ Readership: Long-term ‘Age Gap’ Increases In ‘Yesterday’ Readership Source: MORI Sample MarketSlide6: Teens Say Quick, Timely, Entertaining Are Top Media Attributes Source: 1998 NAA Study, Competing for the Markets of the Future: An Up Close Look At The Media Teens Rely OnSlide7: Source: 1998 NAA Study, Competing for the Markets of the Future: An Up Close Look At The Media Teens Rely On Newspapers Don’t Match Top Attributes Teens WantSlide8: Source: 1998 NAA Study, Competing for the Markets of the Future: An Up Close Look At The Media Teens Rely On Teens More Likely To See Internet With Top Attributes Internet Gains Popularity As News Source : Internet Gains Popularity As News Source Daily Newspapers Internet for News Local TV News Source: 2000 NAA Media Usage StudySource for Local News: Source for Local News Source: NAA Telephone survey; Used Internet for local news %Source for Local Entertainment: Source for Local Entertainment Soruce: 2002 NAA Telephone survey; Used Internet for local entertainment news %Slide12: Primary Sources for Local Advertising Source: MORI Online survey of 11,000 adults Age <24 years Radio 58% Television 56% Newspaper 40% Newspaper.com 37% %Slide13: Media Influences on Purchases in Past Year Age <24 years Television 56% Internet 38% Radio 33% Magazines 29% Newspapers 27% % Source: MORI Online survey of 11,000 adultsNews Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’: News Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’Slide15: Online Content Interest by Daypart If used 8 am-11 am, 11 am-1 pm, 1 pm-6 pm, 6 pm-10 pm Services E-mail Maps & directions Online banking & bill-paying Message boards, instant messaging or online chat Research for business reasons Research for a personal hobby News Weather conditions or forecasts Breaking news Local or regional news National or world news Business & financial news, such as stocks Offbeat news Medical/health info Sports scores/info ET & Leisure Local events & things to do Movie, theater or event times Travel or destination information Multimedia features, such as movie clips Online games & interactive features Downloading music or other file-sharing Service Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’: Service Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’Leisure Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’: Leisure Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’Slide18: Newspapers & The Younger Audience Duane Sweep