Your Link to The Internet Phenomenon in The Region: Latin America Your Link to The Internet Phenomenon in The Region
The Internet Market: How big is the internet market?
Internet users in Latin America
number between 13 and 16 million, or about
3 to 4 percent of the region's 500 million people
and are projected to reach up to 38 million,
or 7 percent by 2003.* *Worldwatch Institute, based on Network Wizards, Internet Software Consortium, & the International Telecommunications Union
The Internet Market
Growth Rate: IDC: The compound annual growth rate
for total adjusted Internet users in Latin America
has been increased from 32% to 41%,
from 1998 to 2003.
Growth Rate
Biggest Players: Biggest players: Brazil, Mexico and Argentina now account for 80 percent of all Latin American Internet users.
Brazil: Is the biggest market, with 6.9 million users. Brazil represents most of Latin America’s e-commerce market.
Mexico: Accounts for 2.4 million and is doubling every four months.
Argentina: The region's third largest market estimates nearly one million users. Biggest Players
Building Internet Infrastructure Is What Latin America Needs : Building Internet Infrastructure Is What Latin America Needs 1998 Internet Revenue /1998 IT Spending 1998 Internet Infrastructure Index Source: IDC, 1999 Information Society Index, April 1999
Latin America Internet And Commerce Strategy, April 1999 Brazil Colombia Mexico Argentina Venezuela Chile Latin America
Great “e” Hope And Profits Reside In Mexico, Argentina, And Chile : Great “e” Hope And Profits Reside In Mexico, Argentina, And Chile 2002 Internet Revenue /2002 IT Spending Source: IDC, 1999 Information Society Index, April 1999
Latin America Internet And Commerce Strategy, April 1999 Brazil Colombia Mexico Argentina Venezuela Chile 2002 Internet Infrastructure Index
Who Will Be The Internet Leader in Latin America? : Terra Networks. The biggest player. A spin-off of Telefónica, it went public on November 17, 1999. It has 860,000 customers as of November, 1999 in Spain, Brazil, Mexico, Peru, Chile, Guatemala, and the US (aimed at the Hispanic population). [Telefónica has bought for US$600 million several ISPs and portals in Latin America and Spain, including ZAZ in Brazil, Infosel in Mexico, and Ole in Spain].
America Online. Began Internet service in Brazil in November 1999. Plans to expand to Argentina and Mexico in 2000.
Telmex-Prodigy-Microsoft. The prime player in Mexico. Its subscriber base has expanded from 35,000 to 140,000 in the past year (as of November 1999). Telmex bought Prodigy.
IFX Corp. A Miami-based company that has bought up small ISPs in ten countries. Has 55,000 customers and large ambitions. (Invested US$3 million in Yupi.com). Who Will Be The Internet Leader in Latin America?
L.A. Reality: Latin America
Absence of a broad middle class in Latin America, and a not-so-rich
upper middle class, limits the market for internet services to approximately
15% of the population – the "target market" for active (one hour or more
weekly) internet use. The target market in Latin America, like the very
wealthy of any region, are educated, cosmopolitan, and technologically
advanced. In short, they are the kinds of early adopters who will help to
popularize the web and encourage the rest of the population to move
Online*.
Source provided by e-marketer, May 2000. L.A. Reality
L.A. Statistics: Solomon Smith Barney estimates the portion of the population falling within the top three socioeconomic strata of society – is roughly 12% of Latin Americans – are potential internet users.
In computing its internet penetration figures, Morgan Stanley Dean
Witter (MSDW) estimates, on average, the top 20% of the region’s population is a target market of internet users. The MSDW target market varies by country, ranging from 20% of the population of Brazil, to 25% of Mexico, 30% of Argentina, 25% of Chile, and 15% of the rest of Latin America.
L.A. Statistics Source provided by e-marketer, May 2000.
Determing Users: Another way to estimate probable internet users is to calculate the
portion of technologically sophisticated people likely to purchase and use items such as computers and cable modems.
According to the market research firm Zonalatina.com, the portion of
the population with such technological proclivities (dubbed the
"technology elite") ranges from 15% of the population in Brazil to a
low of 4% for the countries Bolivia, Ecuador, Paraguay, Peru, and
Uruguay. Among urban residents throughout Latin America,
Zonalatina.com estimates 12% are part of the "technology elite." Determing Users
PCWorld Empowers: Latin America
is empowering the internet revolution in the region by teaching readers how to use the web more and more efficiently.
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Advertisement Pages Issue: April 2000. Country: Chile : PC World Latin America
Apple 2
LGE 1
Okidata 2
3M 0.6666
Belking 1
Sumdex 0.5
Ffice America 0.6666
Vigatec 0.3333
Justice Telecom 0.3333
Kores 1
Ansel 1
Acer 1
Agfa 1
Latinchannel 1
Xerox 2
Sbm 1
Softel 1
Creative 1
Viewsonic 1
Powerware 1
Network 1
HP 1
AOC 1
Quantum 1
PC World 24.5
PC Magazine Latin America
Okidata 1
Epson 1
Toshiba 2
Sony 1
Fedex 1
Inacap 1
Xerox 0.5
Mge 0.5
Jutice Telecom 1
Agfa 1
PC Magazine 10 Advertisement Pages Issue: April 2000. Country: Chile
Advertisement Pages Issue: March 2000. Country: Mexico : PC World Latin America
Xerox 1
Apple 2
Infocus 1
APC 1
Powerware 1
Creative Labs 1
View Sonic 1
Quantum 1
Televideo 0.5
MPS 2
SP 1
Control 2000 0.33
Dac 0.33
Contacto 1
Computacion en accion 0.5
Internight 1
Clasificado 3
Bancanet 1
Total 19.66
PC Magazine Latin America
VW 1
Infocus 1
Paragon 1
Mge 0.5
Cutex Taipei 1
Intel 1
MVS 1
Office Depot 1
Pearson 0.5
Prodigy 1
Sony 1
Clasificado 2
Serfin 1
Solutina 1
Total 14
Advertisement Pages Issue: March 2000. Country: Mexico
Advertisement Pages Issue: April 2000. Country: Venezuela : Advertisement Pages Issue: April 2000. Country: Venezuela