LunarBasedAcademy ATWG

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Slide1: 

How a non-profit could pioneer the way for lunar commerce A Lunar Based Academy Thomas L. Matula, LunarBase Foundation ATWG Conference, October 18, 2005

Lunar Commerce History : 

Lunar Commerce History Several have attempted it Lunacorp, International Space Exploration, Applied Space Resources, Lunarbase, Blast-off, SpaceDev, Transorbital, Artemis Society None have been able to closed the business model for lunar commerce Why?

Lunar Commerce History : 

Lunar Commerce History The main reasons no major investors were found are the uncertainties involved Market uncertainties Technology uncertainties Legal uncertainties Cost uncertainties This makes it impossible to calculate risk or ROI Its not a rational investment - its an emotional one

How might a nonprofit help?: 

How might a nonprofit help? Prove the market exists for lunar entertainment, goods and services Reduce the technical uncertainties Resolve the legal issues by establishing precedents Generate cost data

Why would a nonprofit work where a for-profit failed?: 

Why would a nonprofit work where a for-profit failed? Different “ROI” requirements The motives for “investing” in a nonprofit are completely different then for-profits No Profit requirements Gaps in business model able to be filled by giving - and the giving is tax deductible! Doing public “good” Less critical eye for activities like selling lunar material More public sympathy for goals makes it harder politically to create barriers Easier interaction for NASA and other government agencies

Historically nonprofits have been successful in exploration: 

Historically nonprofits have been successful in exploration Polar Exploration British expeditions (1901-1920) Norwegian expeditions (1897-1911, 1926) Admiral Peary (1897-1909) Admiral Byrd (1926, 1929, 1933) Ocean Exploration 1926 Beebe-Barton Bathysphere Expedition National Geographic Society Why not space?

Nonprofits in Space Exploration: 

Nonprofits in Space Exploration Space nonprofits exist... Planetary Society, Mars Society, Moon Society, National Space Society,etc. Yet seem ineffective for funding space explorations Why? Is lunar exploration too expensive for nonprofits? Or are space nonprofits ineffective at fund raising?

U.S. Nonprofit Economy http://www.charitynavigator.org: 

U.S. Nonprofit Economy http://www.charitynavigator.org Nearly $1 trillion dollars in revenue in 2004 Almost 1 million nonprofit organizations

Nonprofit Comparison : 

Nonprofit Comparison Revenues - $3.083 mil Expenses - $3.217 mil Assets - $1.147 mil Revenues - $434.241 mil Expenses - $431.364 mil Assets - $559.761 mil National Geographic Society http://www.capitalresearch.org Planetary Society http://www.charitynavigator.org

Additional Nonprofits : 

Additional Nonprofits Revenues - $136.963 mil Expenses - $119.659 mil Assets - $200.241 mil Revenues - $732.402 mil Expenses - $515.792 mil Assets - $3,518.598 mil Nature Conservancy http://www.charitynavigator.org Boy & Girl Clubs of America http://www.charitynavigator.org

Why are Space Nonprofits so ineffective?: 

Why are Space Nonprofits so ineffective? Nonprofits that are effective focus on Understanding “public” needs Developing programs to meet those needs By contrast space nonprofits Mainly are advocate groups seeking only to influence public policy by building public support for their positions Or focus on narrow research agendas with little link to what the public is interested in

Slide12: 

For-profit Private “Wants” For-profit Business Model Revenue Value/Service

Slide13: 

Nonprofit Public “Need” Giving Public Nonprofit Business Model Revenue Value Want Service

Market Orientations for nonprofits: 

Market Orientations for nonprofits Production (Internal) orientation If we build a vision and they will come... Marketing (External) orientation First understand what the public sees as major public needs and why Second, focus your organization on addressing that need Third, show how YOUR organization has the best solution to that need Fourth, recognize who your customers really are

So how do you apply a Market Orientation to a lunar nonprofit?: 

So how do you apply a Market Orientation to a lunar nonprofit? First - understand what the nation wants and needs from space - Do Research! Second - design a nonprofit to meet that need...

And the Market research Results are...: 

And the Market research Results are...

Slide17: 

Two Surveys of Public Space Views April 2002, Houston Metropolitan Mail Survey - 3000 sent out 240 Households Responded Demographics 42% Never Married 49% Married 7% Divorced 0% Widowed 2% No Response 38% Have Children at home 60% No Children at Home 2% No Response 45% Male 54% Female 1% No Response April 2005, Houston, Online 400 Non-traditional BBA Students Contacted - 210 students responded Demographics 10% Never Married 70% Married 13% Divorced 5% Widowed 2% No Response 41% Have Children at home 54% No Children at Home 5% No Response 65% Male 30% Female 5% No Response

Slide18: 

Sample Error- Plus or minus 7% What should be the nation’s next goal in space? (Check only one) April 2002, Houston, 240 Households Mail 17% Develop the technology to deflect asteroids or comets that might destroy the Earth 10% Send Humans to Mars 6% Develop a passenger rocket to send tourists into space 35% Build satellites in Earth orbit to collect solar energy to beam to utilities on Earth 7% Search for life on other planets 4% Build a base on the Moon for humans to use for the exploration of the Moon 7% Build a human colony in space 2% None of the above, we should stop spending money on space 10% No Opinion 2% None of the above April 2005, Houston, Online 210 Non-traditional BBA Students 23% Develop the technology to deflect asteroids or comets that might destroy the Earth 4% Send Humans to Mars 3% Develop a passenger rocket to send tourists into space 32% Build satellites in Earth orbit to collect solar energy to beam to utilities on Earth 2% Search for life on other planets 5% Build a base on the Moon for humans to use for the exploration of the Moon 6% Build a human colony in space 11% None of the above, we should stop spending money on space 13% No Opinion 1% None of the above Sample Error- Plus or minus 7.2%

Slide19: 

Self Actualization Maslow's Hierarchy of Needs Physiological Safety Social Esteem SETI/Origins Mars Lunar Exploration Space Settlements NEO Protection Space Solar Power Space Tourism Save Money Spent on Space Space Goals and individual needs Apollo Moon Race

Slide20: 

So one “public” desire from space is improving national security and competitiveness by developing energy sources from space - but it’s a ways off technologically... Is there a second need that could create an early near-term “market” for a lunar nonprofit?

Yes - America’s Workforce Crisis!: 

Yes - America’s Workforce Crisis! “Everyone in my lab over 45 in my lab was born in America. No one under the age of 45 is from the United States.” Statement by Stan Williams of Hewlett-Packard. Tech Talent Alarm Sounded: U.S. Innovation Needs Jump Start, Tia O’Brien, Mercury News, July 22, 2001 “The United States could lose its technological leadership because it is not graduating enough engineers to keep pace with other countries. ‘The industry will need a workforce or it will cease to exist - its that simple.’ said Samuel I. Venneri, the National Aeronautics and Space Administration Chief Technologist. “and someone else will come along, some other country on both sides of the ocean.’ NASA Engineer U.S. in Danger of Losing Tech Leadership, Dick Foster, Rocky Mountain News, August 8, 2001

Industry leaders see it as a crisis...: 

Industry leaders see it as a crisis... Business Leaders Seek to Double College Graduates in Science, Technology, Engineering, and Mathematics By ANNE K. WALTERS Chronicle of Higher Education, July 28, 2005 “Business leaders issued a report on Wednesday that decried the declining prominence of the United States in science, technology, engineering, and mathematics, and called for the number of college graduates in those fields to double by 2015. The report, "Tapping America's Potential: The Education for Innovation Initiative," was released by 15 business groups led by the Business Roundtable, an association of corporate chief executives.”

And the Defense Department...: 

And the Defense Department... Defense Dept. Hopes to Revive Sputnik-Era Science-Education Program By JEFFREY BRAINARD Chronicle of Higher Education, May 13, 2005 “The year was 1958, and the U.S. government was frantic to produce more scientists and engineers to help America catch up in the space race with the Soviet Union.” ... “Now Defense Department officials have resurrected that name for a project they hope will once again create such technical talent, although on a reduced scale compared with the original version. The goal is to ensure enough experts in science, engineering, mathematics, and foreign languages to sustain both the agency's needs and those of its industrial suppliers. That is a concern because many of the Pentagon's technical experts are nearing retirement, said Ronald M. Sega, the department's director of defense research and engineering.”

Government space commissions also recognized it... : 

Government space commissions also recognized it... Aerospace Commission(2002) Recommendation #8 “the nation must address the failure of the math, science and technology education of Americans. The breakdown of America’s intellectual and industrial capacity is a threat to national security and our capability to continue as a world leader.” Report of the Commission on the Future of the U.S. Aerospace Industry, November 2002. Aldridge Commission Hearings (2004) Another recurrent theme was education and maintaining a skilled workforce. Commission member Neil deGrasse Tyson observed that half a million jobs had been lost in the aerospace sector in the past decade and that it was "tough to tell students to come study aerospace." AIA's Ernst replied that he feels that a focus that is lacking is one that generates enthusiasm among students and that "I think we can get back to the excitement of the 60s and the 70s." President’s New Commission has its First Hearing, Spaceref.Com, Keith Cowing, February 14, 2004

Attempts to address it have not succeeded...: 

Attempts to address it have not succeeded... U.S. Spends Billions to Encourage Math and Science Students, but It's Unclear if Programs Work, Report Says By JEFFREY SELINGO Chronicle of Higher Education, October 14, 2005 “Thirteen federal agencies spent $2.8-billion in 2004 on 207 programs designed to increase the number of students pursuing studies in science, technology, engineering, and mathematics, but little is known about the success or failure of many of the efforts, the Government Accountability Office said in a report released on Thursday. The GAO, the investigative arm of Congress, conducted the study in response to concerns that the United States will face a labor shortage in important technological fields in the future and that, in the absence of trained scientists and engineers, jobs will migrate overseas.”

So why not combine both public needs to create a nonprofit designed to jump start lunar commerce?: 

So why not combine both public needs to create a nonprofit designed to jump start lunar commerce?

Slide27: 

Uses lunar development to address critical national needs in workforce development and energy Dedicated the nonprofit to developing the high-tech workforce needed to secure the economic future of America Pat Rawlings - public So create a non-profit dedicated to creating the workforce needed for America’s energy future!

But why the Moon? : 

But why the Moon? It’s a symbol of America’s ability to do the impossible America reached for the Moon and made it! It’s a goal that is achievable with private funding! Lunar landers could be sent to the Moon with only a modest amount of funding - $20-30 million dollars, less then the production costs of most movies. And we know Apollo created a generation of engineers and scientists NASA

How Will a lunar nonprofit address the workforce problem?: 

How Will a lunar nonprofit address the workforce problem? With a series of innovative learning strategies to teach students the work skills the need by involving them in the new space exploration vision. First it gives students a bold new vision of their future - creating abundant, clean, reliable energy for America’s future! Use cutting-edge online gaming technology to involve them in its design and development of lunar energy systems Challenges them in a series of contests to build solve the technical problems of lunar energy and resource development While having fun they are learning the very skills needed for the high-tech jobs of the future they are helping to create.

Space nonprofits have tried to inspire the nation’s youth to study technology...: 

Space nonprofits have tried to inspire the nation’s youth to study technology... Space Camp Federation of Galaxy Explorers S.T.A.R. Planetary Society Why? But these programs have failed to successfully captured the imagination of the next generation...

They are ineffective because...: 

They are ineffective because... No clear long range focus No long range plan No integration of the learning with the student’s future No pedagogical model making use of new technology like gaming, networking, online community, etc. Other programs only encourage kids to play with space technology WITHOUT giving them any sense of direction, a sense of a future they could start building today

The new lunar nonprofit should...: 

The new lunar nonprofit should... Use the latest inquiry based learning approach with online simulations of the business models, economics, teamwork and governance structures needed for lunar settlement integrated with the technology required for actual lunar missions Students should experience on a daily basis living and working at the lunarbase, providing clean energy for America and building the lunar economy They should interact with their peers while experiencing the excitement of creating their future in space. They should learn the skills and disciple to do the high-tech jobs of the future. While participation in actual lunar missions will allow the students to see that future becoming true in front of their eyes.It becomes more then a game... It becomes their future!

Slide33: 

...while learning key science, technology, math and business skills! Students should share online the experience of virtually exploring the Moon... Pat Rawlings - public Pat Rawlings - public

The nonprofit should pursue an inquiry based learning approach across multiple fields of study: 

The nonprofit should pursue an inquiry based learning approach across multiple fields of study Learning simulations would be developed/purchased in these fields, all with a lunar energy and settlement theme! Science/Engineering a) Rocket Flight Testing b) Lunar Resource Survey c) Robotics Projects d) Agriculture Projects Social Science a) History and Politics b) LunarBase Government Art and Humanities a) The Archives project b) Lunar Artists project Business a) Entrepreneurship b) Economics and Finance

Activities should be integrated online and offline to build a virtual community: 

Activities should be integrated online and offline to build a virtual community Regular Virtual and “Real-Life” Contests Robotics, Life Sciences, Rocketry, Agriculture, etc. Actual Research Best and brightest students teamed with lunar researchers Newsletters, Journals Age Appropriate Outlets for student expressions, experiences, dreams of the future NASA

Use the new digital technology to the limits...: 

Use the new digital technology to the limits... Allow students to create their own research projects and commercial lunar ventures Create a new generation of tech entrepreneurs and researchers Use the anonymity to enhance participation by girls and minorities Avatars allow them to create their own unique identities eliminating stereotyping Design to allow safe age appropriate interaction online Teaches teamwork, social skills, networking Builds the skills needed for a future high tech workforce But without the Violence! Build on popular virtual gaming worlds like Sims, Second Life , Everquest, Doom, Sims...

Ensure Students experience living and playing in the Hi-Tech Future: 

Ensure Students experience living and playing in the Hi-Tech Future Provide a safe online environment for after school online learning Provide opportunities to extend that learning into existing programs at schools and youth organizations Provide students with a means to go beyond what they are learning in school, to learn the latest science and technology from real scientists. Pat Rawlings - public

So a lunar nonprofits would have a major advantage over for-profits...: 

So a lunar nonprofits would have a major advantage over for-profits... No ROI requirements The motives for “investing” in a nonprofit are completely different then for-profits No Profit requirements Gaps in business model able to be filled by giving And giving is tax deductible! Doing public “good” Less critical eye for activities like selling lunar material More public sympathy for goals makes it harder politically to create barriers Easier interaction for NASA and other government agencies

While stimulating for-profit lunar commerce ventures by...: 

While stimulating for-profit lunar commerce ventures by... Proving the market exists for lunar entertainment, goods and services Reducing the technical uncertainties Resolving the legal issues by establishing precedents Generating accurate cost data for doing business on the moon

While also creating the next generation workforce and laying the foundation for national energy independence!: 

While also creating the next generation workforce and laying the foundation for national energy independence! Pat Rawlings, Public

Questions?: 

Questions?

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