What is Local Search?:
What is Local Search? When Internet users search based on geo location for products and services. For Example: Used Cars Indianapolis
Example:
Example
Why does it matter to Your Business?:
Why does it matter to Your Business? 82% of local searchers follow up offline via an in-store visit, phone call, or purchase (TMP / comScore) 50% of all Local purchases are preceded by an Internet Search Search Engines display local businesses when a local search is done Prominent business listings in the local search results get more highly qualified leads.
Traditional Advertising is not as effective as it once was:
Traditional Advertising is not as effective as it once was The Phone Book - 54% of search users have substituted Internet/search for the phone book. Source: comScore Networks Newpaper – Circulation continues to decline as people turn to the Internet (Washington Post Staff Writer) New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services. Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource.
Anatomy of a Local Search:
Anatomy of a Local Search
Where People Click:
Where People Click
Interactive Exercise:
Interactive Exercise Go to Google and do a local search related to your business Are you on the first page? Second page?