What is Local Search and How does it Affect Your Small Business


Presentation Description

Potential customers are searching online for local businesses. Is your business getting found by highly qualified leads looking for your products and services.


Presentation Transcript



What is Local Search?:

What is Local Search? When Internet users search based on geo location for products and services. For Example: Used Cars Indianapolis



Why does it matter to Your Business?:

Why does it matter to Your Business? 82% of local searchers follow up offline via an in-store visit, phone call, or purchase (TMP / comScore) 50% of all Local purchases are preceded by an Internet Search Search Engines display local businesses when a local search is done Prominent business listings in the local search results get more highly qualified leads.

Traditional Advertising is not as effective as it once was:

Traditional Advertising is not as effective as it once was The Phone Book - 54% of search users have substituted Internet/search for the phone book. Source: comScore Networks Newpaper – Circulation continues to decline as people turn to the Internet (Washington Post Staff Writer) New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services. Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource.

Anatomy of a Local Search:

Anatomy of a Local Search

Where People Click:

Where People Click

Interactive Exercise:

Interactive Exercise Go to Google and do a local search related to your business Are you on the first page? Second page?

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