What is Local Search and How does it Affect Your Small Business

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Presentation Description

Potential customers are searching online for local businesses. Is your business getting found by highly qualified leads looking for your products and services.

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Presentation Transcript

Introduction:

Introduction

What is Local Search?:

What is Local Search? When Internet users search based on geo location for products and services. For Example: Used Cars Indianapolis

Example:

Example

Why does it matter to Your Business?:

Why does it matter to Your Business? 82% of local searchers follow up offline via an in-store visit, phone call, or purchase (TMP / comScore) 50% of all Local purchases are preceded by an Internet Search Search Engines display local businesses when a local search is done Prominent business listings in the local search results get more highly qualified leads.

Traditional Advertising is not as effective as it once was:

Traditional Advertising is not as effective as it once was The Phone Book - 54% of search users have substituted Internet/search for the phone book. Source: comScore Networks Newpaper – Circulation continues to decline as people turn to the Internet (Washington Post Staff Writer) New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services. Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource.

Anatomy of a Local Search:

Anatomy of a Local Search

Where People Click:

Where People Click

Interactive Exercise:

Interactive Exercise Go to Google and do a local search related to your business Are you on the first page? Second page?

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