Public Information :
Public Information Create a facebook page for Colgan
Pilot made a mistake, maybe place the blame on him
He was sick, should’ve reported it to the airlines but he didn’t
Downplay the technical error because that reflects badly on the airline
Downplay the details about the airline’s practices, or disregard them entirely
Two-way Asymmetrical :
Two-way Asymmetrical Create a facebook page for Colgan Air, but limit what people can share on this page, or maybe who can share information on this page
Audience wants to know that the airline is safe, so tell them about required safety precautions
Possibly have some people give fake accounts of their good experiences with Colgan
Two-way Symmetrical :
Two-way Symmetrical Create a facebook page inviting people to share their experiences when traveling on Colgan Air
Probably will have some bad reactions, then address those on how the company can or will improve on them