Increasing Profits through Hispanic Buying Power

Views:
 
Category: Education
     
 

Presentation Description

Valentina Escobar-Gonzalez spoke Virginia Intermont College at a International Business course. The PPT places emphasis on branching out to the Hispanic market & their potential buying power.

Comments

Presentation Transcript

International Business with Latinos: 

International Business with Latinos Valentina Escobar-Gonzalez Twitter: @ EquineValentina Hashtag : # LatinaBiz @EquineValentina #LatinaBiz

Slide 2: 

@ EquineValentina # LatinaBiz

Slide 3: 

“…studies estimate Hispanics have $1.1 trillion in buying power, a figure expected to grow some 50 percent by 2016 .” ( Inc. m agazine, November 2011) @EquineValentina #LatinaBiz

Stereotypes: 

Stereotypes Spanish: Business – what is spoken? Exception: Brazil How they look? Italians – South America Germans – throughout Latin America @EquineValentina #LatinaBiz

Cuisine: 

Cuba – Black Beans, Rice, Pork, Yuca Colombia – Bandeja Paisa Argentina – C hurrasco & Chimichurri @EquineValentina #LatinaBiz Cuisine

Customs: 

Customs Caribbean, Central America, South America, Spain, & Mexico Food: Beans! Late-night eaters, Family-style Etiquette: Senor vs Don, Eye-contact Culture: informal vs formal, fast speaking, time, space Traditions: Holidays, Parties, Sweet 15’s not 16. @EquineValentina #LatinaBiz

Slide 7: 

@EquineValentina #LatinaBiz Miami

Hispanic Perceptions: 

Hispanic Perceptions Made in the USA Currency: inflation Politics & Religion: Taboo! @EquineValentina #LatinaBiz

Questions: 

Questions @EquineValentina #LatinaBiz

Contact Info: 

Contact Info Valentina Escobar-Gonzalez Twitter: @ EquineValentina , # LatinaBiz LinkedIn: www.linkedin.com/in/equinevalentina E-mail: EquineVal@gmail.com Google Voice: 786-47-HORSE http:// valentinasequineblog.wordpress.com @EquineValentina #LatinaBiz