THE DECISION-MAKING PROCESS

THE DECISION-MAKING PROCESS: 

THE DECISION-MAKING PROCESS HCBF, PU, LAHORE

THE DECISION-MAKING PROCESS: 

THE DECISION-MAKING PROCESS Following 8 Steps are included in the process: HCBF, PU, LAHORE

BUKHARI & STUDENTS COMPUTER HOUSE: 

BUKHARI & STUDENTS COMPUTER HOUSE Decision making on selecting the effective advertisement source for promoting the firm’s business. (a case study) HCBF, PU, LAHORE

Identification of a Problem: 

Identification of a Problem Mr. Mahmood Aslam , managing partner of the firm, wants to promote the business of the newly made firm through an effective advertisement compaign . HCBF, PU, LAHORE

Identification of Decision Criteria: 

Identification of Decision Criteria Mr. Mahmood have to identify the problem on the basis of following decision criteria : Maximum Coverage Minimum Cost Foreign Marketing Attractive & Effective Time of campaign Long term benefit HCBF, PU, LAHORE

Allocation of Weights Criteria: 

Allocation of Weights Criteria Mr. Mahmood gave weights to following things in order to give them the correct priority in the decisions: Maximum Coverage----------------------------------10 Minimum Cost------------------------------------------8 Foreign Marketing-------------------------------------6 Attractive & Effective----------------------------------5 Long term benefit- ------------------------------------4 Time of campaign--------------------------------------3 HCBF, PU, LAHORE

Development of Alternative: 

Development of Alternative Mr. Mahmood have to select only one alternative due to limited funds availability from three main sources of advertising: Print Media Newspaper Adds, Magazines and broachers. 2 . Electronic Media TVC, Internet(Website marketing, Email Marketing, Social Networking Fan page marketing, etc.) and Mobile Messaging ( sms marketing). 3. Outdoor Media: Celebrity Branding, Wall Chalking, Hoardings, Poll Boards and Bill Boards HCBF, PU, LAHORE

Analysis of Alternatives: 

Analysis of Alternatives Alternatives Different Criteria Maximum Coverage Minimum Cost Attractive & Effective Foreign Marketing Max. Campaign Period Long term benefits Total 1 Print Media 10 2 3 4 4 2 25 2 Electronic Media 8 5 7 6 7 7 40 3 Outdoor Media 9 1 4 5 3 5 27 * Suitabilty Marks to each item is out of 10 points and maximum total is 60 points HCBF, PU, LAHORE

Selection of an Alternative: 

Selection of an Alternative Mr. Mahmood selected the Electronic Media for the advertising campaign for the business firm due to following features: It has good Coverage then others. It is less Costly then others It also cover the feature of Foreign Marketing more than others It is very much Attractive & Effective way now a days Time of campaign is also good. It can Long term benefit to the firm than others. HCBF, PU, LAHORE

Implementation of the Selected Alternative: 

Implementation of the Selected Alternative Mr. Mahmood discused his selected source with other partners and all partners all agree with his decision so the Advertisement Source and Plan through Electronic Media is implemented and contract is made with an E-Advertising Agency. HCBF, PU, LAHORE

Evaluation Of Decision Effectiveness: 

Evaluation Of Decision Effectiveness Not after some weeks but after some days, firm’s sale is started and customers started buying and contracting to buy from the firm and the sale is increasing day by day . Customers also appreciate the advertising way of the firm. Firm crossed its break even point in some weeks and started generating profits. All credit is gone to Mr. Mahmood , Managing body of firm, for his very much effective decision . HCBF, PU, LAHORE

THANK YOU VERY MUCH: 

THANK YOU VERY MUCH Presented by : MUHAMMAD USMAN SAEED M11MBA074 MBA Banking and Finance HCBF, PU, LAHORE