Prospects of Lead Generation

Category: Others/ Misc

Presentation Description

Lead is mainly a process of finding prospective customers for sales generation. Now a days, new strategies of lead generation are being formulated to optimize the business potential of commercial organizations.


Presentation Transcript

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Prospects of Lead Generation

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History of Lead Generation Door-to-door sales was the most popular lead generation strategy in the early 50s.  During the 60s the first call centers were used by Private Automated Business Exchanges PABE  In 1978 the Gary Thuerk sent the first voluntary promotional email message sent out to 600 California Arpanet users  1994 the first web banner ad was published on for ATT to bring in visitors 1996 the term ‘viral marketing’ was first initiated.

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Lead Generation Lead generation is the most vital part of the sales cycle. In order to achieve this goal you must carefully examine your market segment. By following this strategy you will get a cue for lead generation.

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Lead generation has evolved from a hard sales method to an educational process in which leads are converted into sales. Transformation of Lead Generation

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How Can We Help You Upside.Digital is one of Australia’s emerging companies in this arena. Our work methodology is meant for optimizing sales opportunities and managing client relationships by using strategies like telemarketing.

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Overview We have evolved from the Industrial Era where the emphasis was on quantity and the modern era where the emphasis is on quality. Now instead of considering promotional emails a spam people look at them positively.

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Contact Us Address : Suite 10 157Queenscliff Rd Queenscliff NSW Phone No : +61 2 9114 6715 Email id: Website: Upside.Digital

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