love not leave

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Slide1: 

LOVE Us… Make Guests Not LEAVE Us PA Tourism andamp; Lodging Association Sales andamp; Marketing Conference

Today’s Agenda: 

Today’s Agenda What is LOVE? What is LOVE Worth? How does LOVE Work?

Who do you LOVE?: 

Who do you LOVE?

Howard Schultz, Chairman: 

Howard Schultz, Chairman You get more than the finest coffee when you visit a Starbucks—you get great people, first-rate music and a comfortable and upbeat meeting place. We establish the value of buying a product at Starbucks by our uncompromising quality and by building a personal relationship with each of our customers. Starbucks is rekindling America’s love affair with coffee, bringing romance and fresh flavor back to the brew.

Howard Schultz, Chairman: 

Howard Schultz, Chairman You get more than the finest coffee when you visit a Starbucks—you get great people, first-rate music and a comfortable and upbeat meeting place. We establish the value of buying a product at Starbucks by our uncompromising quality and by building a personal relationship with each of our customers. Starbucks is rekindling America’s love affair with coffee, bringing romance and fresh flavor back to the brew.

Starbuck’s Facts: 

Starbuck’s Facts Founded 1971, Seattle’s Pike’s Fish Market Over 10,000 locations worldwide Over 33 million customers PER WEEK $10,000 IPO investment (1992) is worth $587,264 today (Annual Return of 412%) Howard Schultz - $487 Million in stock alone

Slide7: 

What is LOVE? PA Tourism andamp; Lodging Association Sales andamp; Marketing Conference

loy  al  ty n.: 

loy  al  ty n. A feeling of devoted attachment and affection Source: dictionary.com

loy  al  ty n.: 

loy  al  ty n. Prefer your company Spend more (frequency/duration) Provide customer referrals 'TOP BOX' in 3 key survey questions: Rate your overall experience Will you come back? Will you recommend us to a friend?

Customer Experience Zones: 

Customer Experience Zones What It’s Worth to Your Business L3 (Loyalty) Scores Pain Source: American Society for Quality

pain n.: 

pain n. Suffering or distress Often fail to meet customer expectations Sometimes we are unhappy, but we can’t leave… Source: dictionary.com

Customer Experience Zones: 

Customer Experience Zones What It’s Worth to Your Business L3 (Loyalty) Scores Pain Satisfaction Source: American Society for Quality

sat  is  fac  tion n.: 

sat  is  fac  tion n. The fulfillment of a need Generally meet customer expectations Source: dictionary.com

What is LOVE Worth?: 

What is LOVE Worth? _______ of all customers who left for a competitor report being SATISFIED with the previous company… Source: Harvard Business Review

What is LOVE Worth?: 

What is LOVE Worth? of customers leave due to… An attitude of indifference from just 1 employee Source: U.S. News andamp; World Report

Customer Experience Zones: 

Customer Experience Zones What It’s Worth to Your Business L3 (Loyalty) Scores Pain Satisfaction Delight Source: American Society for Quality

de  light n.: 

de  light n. Great pleasure; joy 'Positive surprise' Exceed customer expectations – 1 time Source: dictionary.com

Customer Experience Zones: 

Customer Experience Zones What It’s Worth to Your Business L3 (Loyalty) Scores Pain Satisfaction Delight Source: American Society for Quality

The Impact of Love: 

The Impact of Love Pain Delight Satisfaction Quit Hostages Terrorists COST $$ Buy until… Demanding Not Advocates Some Value Buy Often Spend More Tell Friends HUGE $$

love n.: 

love n. A deep feeling of affection A feeling of intense desire and attraction Consistently exceed customer expectations Source: dictionary.com

loy  al  ty n.: 

loy  al  ty n. A feeling of devoted attachment and affection Source: dictionary.com

Slide22: 

What is LOVE Worth? PTLA Annual Conference

What is LOVE Worth?: 

What is LOVE Worth?

What is LOVE Worth?: 

What is LOVE Worth?

What is LOVE Worth?: 

What is LOVE Worth?

What is LOVE Worth?: 

What is LOVE Worth?

What is LOVE Worth?: 

What is LOVE Worth?

What is LOVE Worth?: 

What is LOVE Worth?

What is LOVE Worth?: 

What is LOVE Worth? $88,400

Slide30: 

How Does LOVE Work? PA Tourism andamp; Lodging Association Sales andamp; Marketing Conference

Reality Trip: 

Reality Trip

Slide32: 

One Cool Formula V = Value Delivery D - Expectations E .

Slide33: 

One Cool Formula = 5 0.5 10

Slide34: 

One Cool Formula = 10 2.0 5

LOVE Requires: 

LOVE Requires Vision Commitment A System

Building a LOVE System: 

Building a LOVE System Discover Really know your guests Who are they? How Loyal are they? What do they LOVE? What causes Pain?

Building a LOVE System: 

Building a LOVE System Discover Develop Products (and Services) People Job fit? Training and Development Performance management system Processes How does it feel? 'Smart' efficiency

Building a LOVE System: 

Building a LOVE System Discover Deliver Develop Connect with the Guest Deliver Value Close in a Legendary Way

Slide39: 

LOVE All You Need is Remember… PA Tourism andamp; Lodging Association Sales andamp; Marketing Conference Thank You! Please visit us in the exhibit hall…