Share PowerPoint. Anywhere!

102

Uploaded from authorPOINT Lite
Download as Download Not Available PPT
Presentation Description

No description available

Views: 94
Like it  ( Likes) Dislike it  ( Dislikes)
Added: November 20, 2007 This presentation is Public
Presentation Category :Entertainment
Tags Add Tags
Presentation StatisticsNew!
Views on authorSTREAM: 91 | Views from Embeds: 3
Others - 3 views
Presentation Transcript

Data Mining: Concepts and Techniques — Chapter 10. Part 2 — — Mining Text and Web Data — : Data Mining: Concepts and Techniques — Chapter 10. Part 2 — — Mining Text and Web Data — Jiawei Han and Micheline Kamber Department of Computer Science University of Illinois at Urbana-Champaign www.cs.uiuc.edu/~hanj ©2006 Jiawei Han and Micheline Kamber. All rights reserved.


Mining Text and Web Data : Mining Text and Web Data Text mining, natural language processing and information extraction: An Introduction Text categorization methods Mining Web linkage structures Summary


Slide4 : Data Mining / Knowledge Discovery Structured Data Multimedia Free Text Hypertext Mining Text Data: An Introduction


Bag-of-Tokens Approaches : Bag-of-Tokens Approaches Feature Extraction Loses all order-specific information! Severely limits context! Documents Token Sets


Natural Language Processing : Natural Language Processing (Taken from ChengXiang Zhai, CS 397cxz – Fall 2003)


General NLP—Too Difficult! : General NLP—Too Difficult! (Taken from ChengXiang Zhai, CS 397cxz – Fall 2003) Word-level ambiguity “design” can be a noun or a verb (Ambiguous POS) “root” has multiple meanings (Ambiguous sense) Syntactic ambiguity “natural language processing” (Modification) “A man saw a boy with a telescope.” (PP Attachment) Anaphora resolution “John persuaded Bill to buy a TV for himself.” (himself = John or Bill?) Presupposition “He has quit smoking.” implies that he smoked before. Humans rely on context to interpret (when possible). This context may extend beyond a given document!


Shallow Linguistics : Shallow Linguistics Progress on Useful Sub-Goals: English Lexicon Part-of-Speech Tagging Word Sense Disambiguation Phrase Detection / Parsing


WordNet : WordNet An extensive lexical network for the English language Contains over 138,838 words. Several graphs, one for each part-of-speech. Synsets (synonym sets), each defining a semantic sense. Relationship information (antonym, hyponym, meronym …) Downloadable for free (UNIX, Windows) Expanding to other languages (Global WordNet Association) Funded >$3 million, mainly government (translation interest) Founder George Miller, National Medal of Science, 1991. synonym antonym


Part-of-Speech Tagging : Part-of-Speech Tagging This sentence serves as an example of annotated text… Det N V1 P Det N P V2 N Training data (Annotated text) POS Tagger “This is a new sentence.” This is a new sentence. Det Aux Det Adj N Partial dependency (HMM) (Adapted from ChengXiang Zhai, CS 397cxz – Fall 2003)


Word Sense Disambiguation : Word Sense Disambiguation Supervised Learning Features: Neighboring POS tags (N Aux V P N) Neighboring words (linguistics are rooted in ambiguity) Stemmed form (root) Dictionary/Thesaurus entries of neighboring words High co-occurrence words (plant, tree, origin,…) Other senses of word within discourse Algorithms: Rule-based Learning (e.g. IG guided) Statistical Learning (i.e. Naïve Bayes) Unsupervised Learning (i.e. Nearest Neighbor)


Parsing : Parsing (Adapted from ChengXiang Zhai, CS 397cxz – Fall 2003) Choose most likely parse tree…


Obstacles : Obstacles Ambiguity “A man saw a boy with a telescope.” Computational Intensity Imposes a context horizon. Text Mining NLP Approach: Locate promising fragments using fast IR methods (bag-of-tokens). Only apply slow NLP techniques to promising fragments.


Summary: Shallow NLP : Summary: Shallow NLP However, shallow NLP techniques are feasible and useful: Lexicon – machine understandable linguistic knowledge possible senses, definitions, synonyms, antonyms, typeof, etc. POS Tagging – limit ambiguity (word/POS), entity extraction “...research interests include text mining as well as bioinformatics.” NP N WSD – stem/synonym/hyponym matches (doc and query) Query: “Foreign cars” Document: “I’m selling a 1976 Jaguar…” Parsing – logical view of information (inference?, translation?) “A man saw a boy with a telescope.” Even without complete NLP, any additional knowledge extracted from text data can only be beneficial. Ingenuity will determine the applications.


References for Introduction : References for Introduction C. D. Manning and H. Schutze, “Foundations of Natural Language Processing”, MIT Press, 1999. S. Russell and P. Norvig, “Artificial Intelligence: A Modern Approach”, Prentice Hall, 1995. S. Chakrabarti, “Mining the Web: Statistical Analysis of Hypertext and Semi-Structured Data”, Morgan Kaufmann, 2002. G. Miller, R. Beckwith, C. FellBaum, D. Gross, K. Miller, and R. Tengi. Five papers on WordNet. Princeton University, August 1993. C. Zhai, Introduction to NLP, Lecture Notes for CS 397cxz, UIUC, Fall 2003. M. Hearst, Untangling Text Data Mining, ACL’99, invited paper. http://www.sims.berkeley.edu/~hearst/papers/acl99/acl99-tdm.html R. Sproat, Introduction to Computational Linguistics, LING 306, UIUC, Fall 2003. A Road Map to Text Mining and Web Mining, University of Texas resource page. http://www.cs.utexas.edu/users/pebronia/text-mining/ Computational Linguistics and Text Mining Group, IBM Research, http://www.research.ibm.com/dssgrp/


Mining Text and Web Data : Mining Text and Web Data Text mining, natural language processing and information extraction: An Introduction Text information system and information retrieval Text categorization methods Mining Web linkage structures Summary


Text Databases and IR : Text Databases and IR Text databases (document databases) Large collections of documents from various sources: news articles, research papers, books, digital libraries, e-mail messages, and Web pages, library database, etc. Data stored is usually semi-structured Traditional information retrieval techniques become inadequate for the increasingly vast amounts of text data Information retrieval A field developed in parallel with database systems Information is organized into (a large number of) documents Information retrieval problem: locating relevant documents based on user input, such as keywords or example documents


Information Retrieval : Information Retrieval Typical IR systems Online library catalogs Online document management systems Information retrieval vs. database systems Some DB problems are not present in IR, e.g., update, transaction management, complex objects Some IR problems are not addressed well in DBMS, e.g., unstructured documents, approximate search using keywords and relevance


Basic Measures for Text Retrieval : Basic Measures for Text Retrieval Precision: the percentage of retrieved documents that are in fact relevant to the query (i.e., “correct” responses) Recall: the percentage of documents that are relevant to the query and were, in fact, retrieved


Information Retrieval Techniques : Information Retrieval Techniques Basic Concepts A document can be described by a set of representative keywords called index terms. Different index terms have varying relevance when used to describe document contents. This effect is captured through the assignment of numerical weights to each index term of a document. (e.g.: frequency, tf-idf) DBMS Analogy Index Terms  Attributes Weights  Attribute Values


Information Retrieval Techniques : Information Retrieval Techniques Index Terms (Attribute) Selection: Stop list Word stem Index terms weighting methods Terms  Documents Frequency Matrices Information Retrieval Models: Boolean Model Vector Model Probabilistic Model


Boolean Model : Boolean Model Consider that index terms are either present or absent in a document As a result, the index term weights are assumed to be all binaries A query is composed of index terms linked by three connectives: not, and, and or e.g.: car and repair, plane or airplane The Boolean model predicts that each document is either relevant or non-relevant based on the match of a document to the query


Keyword-Based Retrieval : Keyword-Based Retrieval A document is represented by a string, which can be identified by a set of keywords Queries may use expressions of keywords E.g., car and repair shop, tea or coffee, DBMS but not Oracle Queries and retrieval should consider synonyms, e.g., repair and maintenance Major difficulties of the model Synonymy: A keyword T does not appear anywhere in the document, even though the document is closely related to T, e.g., data mining Polysemy: The same keyword may mean different things in different contexts, e.g., mining


Similarity-Based Retrieval in Text Data : Similarity-Based Retrieval in Text Data Finds similar documents based on a set of common keywords Answer should be based on the degree of relevance based on the nearness of the keywords, relative frequency of the keywords, etc. Basic techniques Stop list Set of words that are deemed “irrelevant”, even though they may appear frequently E.g., a, the, of, for, to, with, etc. Stop lists may vary when document set varies


Similarity-Based Retrieval in Text Data : Similarity-Based Retrieval in Text Data Word stem Several words are small syntactic variants of each other since they share a common word stem E.g., drug, drugs, drugged A term frequency table Each entry frequent_table(i, j) = # of occurrences of the word ti in document di Usually, the ratio instead of the absolute number of occurrences is used Similarity metrics: measure the closeness of a document to a query (a set of keywords) Relative term occurrences Cosine distance:


Indexing Techniques : Indexing Techniques Inverted index Maintains two hash- or B+-tree indexed tables: document_table: a set of document records term_table: a set of term records, Answer query: Find all docs associated with one or a set of terms + easy to implement – do not handle well synonymy and polysemy, and posting lists could be too long (storage could be very large) Signature file Associate a signature with each document A signature is a representation of an ordered list of terms that describe the document Order is obtained by frequency analysis, stemming and stop lists


Vector Space Model : Vector Space Model Documents and user queries are represented as m-dimensional vectors, where m is the total number of index terms in the document collection. The degree of similarity of the document d with regard to the query q is calculated as the correlation between the vectors that represent them, using measures such as the Euclidian distance or the cosine of the angle between these two vectors.


Latent Semantic Indexing : Latent Semantic Indexing Basic idea Similar documents have similar word frequencies Difficulty: the size of the term frequency matrix is very large Use a singular value decomposition (SVD) techniques to reduce the size of frequency table Retain the K most significant rows of the frequency table Method Create a term x document weighted frequency matrix A SVD construction: A = U * S * V’ Define K and obtain Uk ,, Sk , and Vk. Create query vector q’ . Project q’ into the term-document space: Dq = q’ * Uk * Sk-1 Calculate similarities: cos α = Dq . D / ||Dq|| * ||D||


Latent Semantic Indexing (2) : Latent Semantic Indexing (2) Weighted Frequency Matrix Query Terms: - Insulation - Joint


Probabilistic Model : Probabilistic Model Basic assumption: Given a user query, there is a set of documents which contains exactly the relevant documents and no other (ideal answer set) Querying process as a process of specifying the properties of an ideal answer set. Since these properties are not known at query time, an initial guess is made This initial guess allows the generation of a preliminary probabilistic description of the ideal answer set which is used to retrieve the first set of documents An interaction with the user is then initiated with the purpose of improving the probabilistic description of the answer set


Types of Text Data Mining : Types of Text Data Mining Keyword-based association analysis Automatic document classification Similarity detection Cluster documents by a common author Cluster documents containing information from a common source Link analysis: unusual correlation between entities Sequence analysis: predicting a recurring event Anomaly detection: find information that violates usual patterns Hypertext analysis Patterns in anchors/links Anchor text correlations with linked objects


Keyword-Based Association Analysis : Keyword-Based Association Analysis Motivation Collect sets of keywords or terms that occur frequently together and then find the association or correlation relationships among them Association Analysis Process Preprocess the text data by parsing, stemming, removing stop words, etc. Evoke association mining algorithms Consider each document as a transaction View a set of keywords in the document as a set of items in the transaction Term level association mining No need for human effort in tagging documents The number of meaningless results and the execution time is greatly reduced


Text Classification : Text Classification Motivation Automatic classification for the large number of on-line text documents (Web pages, e-mails, corporate intranets, etc.) Classification Process Data preprocessing Definition of training set and test sets Creation of the classification model using the selected classification algorithm Classification model validation Classification of new/unknown text documents Text document classification differs from the classification of relational data Document databases are not structured according to attribute-value pairs


Text Classification(2) : Text Classification(2) Classification Algorithms: Support Vector Machines K-Nearest Neighbors Naïve Bayes Neural Networks Decision Trees Association rule-based Boosting


Document Clustering : Document Clustering Motivation Automatically group related documents based on their contents No predetermined training sets or taxonomies Generate a taxonomy at runtime Clustering Process Data preprocessing: remove stop words, stem, feature extraction, lexical analysis, etc. Hierarchical clustering: compute similarities applying clustering algorithms. Model-Based clustering (Neural Network Approach): clusters are represented by “exemplars”. (e.g.: SOM)


Text Categorization : Text Categorization Pre-given categories and labeled document examples (Categories may form hierarchy) Classify new documents A standard classification (supervised learning ) problem


Applications : Applications News article classification Automatic email filtering Webpage classification Word sense disambiguation … …


Categorization Methods : Categorization Methods Manual: Typically rule-based Does not scale up (labor-intensive, rule inconsistency) May be appropriate for special data on a particular domain Automatic: Typically exploiting machine learning techniques Vector space model based Prototype-based (Rocchio) K-nearest neighbor (KNN) Decision-tree (learn rules) Neural Networks (learn non-linear classifier) Support Vector Machines (SVM) Probabilistic or generative model based Naïve Bayes classifier


Vector Space Model : Vector Space Model Represent a doc by a term vector Term: basic concept, e.g., word or phrase Each term defines one dimension N terms define a N-dimensional space Element of vector corresponds to term weight E.g., d = (x1,…,xN), xi is “importance” of term i New document is assigned to the most likely category based on vector similarity.


VS Model: Illustration : VS Model: Illustration


What VS Model Does Not Specify : What VS Model Does Not Specify How to select terms to capture “basic concepts” Word stopping e.g. “a”, “the”, “always”, “along” Word stemming e.g. “computer”, “computing”, “computerize” => “compute” Latent semantic indexing How to assign weights Not all words are equally important: Some are more indicative than others e.g. “algebra” vs. “science” How to measure the similarity


How to Assign Weights : How to Assign Weights Two-fold heuristics based on frequency TF (Term frequency) More frequent within a document  more relevant to semantics e.g., “query” vs. “commercial” IDF (Inverse document frequency) Less frequent among documents  more discriminative e.g. “algebra” vs. “science”


TF Weighting : TF Weighting Weighting: More frequent => more relevant to topic e.g. “query” vs. “commercial” Raw TF= f(t,d): how many times term t appears in doc d Normalization: Document length varies => relative frequency preferred e.g., Maximum frequency normalization


IDF Weighting : IDF Weighting Ideas: Less frequent among documents  more discriminative Formula: n — total number of docs k — # docs with term t appearing (the DF document frequency)


TF-IDF Weighting : TF-IDF Weighting TF-IDF weighting : weight(t, d) = TF(t, d) * IDF(t) Freqent within doc  high tf  high weight Selective among docs  high idf  high weight Recall VS model Each selected term represents one dimension Each doc is represented by a feature vector Its t-term coordinate of document d is the TF-IDF weight This is more reasonable Just for illustration … Many complex and more effective weighting variants exist in practice


How to Measure Similarity? : How to Measure Similarity? Given two document Similarity definition dot product normalized dot product (or cosine)


Illustrative Example : Illustrative Example text mining travel map search engine govern president congress IDF(faked) 2.4 4.5 2.8 3.3 2.1 5.4 2.2 3.2 4.3 doc1 2(4.8) 1(4.5) 1(2.1) 1(5.4) doc2 1(2.4 ) 2 (5.6) 1(3.3) doc3 1 (2.2) 1(3.2) 1(4.3) newdoc 1(2.4) 1(4.5) To whom is newdoc more similar?


VS Model-Based Classifiers : VS Model-Based Classifiers What do we have so far? A feature space with similarity measure This is a classic supervised learning problem Search for an approximation to classification hyper plane VS model based classifiers K-NN Decision tree based Neural networks Support vector machine


Probabilistic Model : Probabilistic Model Main ideas Category C is modeled as a probability distribution of pre-defined random events Random events model the process of generating documents Therefore, how likely a document d belongs to category C is measured through the probability for category C to generate d.


Quick Revisit of Bayes’ Rule : Quick Revisit of Bayes’ Rule Category Hypothesis space: H = {C1 , …, Cn} One document: D As we want to pick the most likely category C*, we can drop p(D) Posterior probability of Ci Document model for category C


Probabilistic Model : Probabilistic Model Multi-Bernoulli Event: word presence or absence D = (x1, …, x|V|), xi =1 for presence of word wi; xi =0 for absence Parameters: {p(wi=1|C), p(wi=0|C)}, p(wi=1|C)+ p(wi=0|C)=1 Multinomial (Language Model) Event: word selection/sampling D = (n1, …, n|V|), ni: frequency of word wi n=n1,+…+ n|V| Parameters: {p(wi|C)} p(w1|C)+… p(w|v||C) = 1


Parameter Estimation : Parameter Estimation Category prior Multi-Bernoulli Doc model Multinomial doc model Training examples: Vocabulary: V = {w1, …, w|V|}


Classification of New Document : Classification of New Document Multi-Bernoulli Multinomial


Categorization Methods : Categorization Methods Vector space model K-NN Decision tree Neural network Support vector machine Probabilistic model Naïve Bayes classifier Many, many others and variants exist [F.S. 02] e.g. Bim, Nb, Ind, Swap-1, LLSF, Widrow-Hoff, Rocchio, Gis-W, … …


Evaluations : Evaluations Effectiveness measure Classic: Precision & Recall Precision Recall


Evaluation (con’t) : Evaluation (con’t) Benchmarks Classic: Reuters collection A set of newswire stories classified under categories related to economics. Effectiveness Difficulties of strict comparison different parameter setting different “split” (or selection) between training and testing various optimizations … … However widely recognizable Best: Boosting-based committee classifier & SVM Worst: Naïve Bayes classifier Need to consider other factors, especially efficiency


Summary: Text Categorization : Summary: Text Categorization Wide application domain Comparable effectiveness to professionals Manual TC is not 100% and unlikely to improve substantially. A.T.C. is growing at a steady pace Prospects and extensions Very noisy text, such as text from O.C.R. Speech transcripts


Research Problems in Text Mining : Research Problems in Text Mining Google: what is the next step? How to find the pages that match approximately the sohpisticated documents, with incorporation of user-profiles or preferences? Look back of Google: inverted indicies Construction of indicies for the sohpisticated documents, with incorporation of user-profiles or preferences Similarity search of such pages using such indicies


References : References Fabrizio Sebastiani, “Machine Learning in Automated Text Categorization”, ACM Computing Surveys, Vol. 34, No.1, March 2002 Soumen Chakrabarti, “Data mining for hypertext: A tutorial survey”, ACM SIGKDD Explorations, 2000. Cleverdon, “Optimizing convenient online accesss to bibliographic databases”, Information Survey, Use4, 1, 37-47, 1984 Yiming Yang, “An evaluation of statistical approaches to text categorization”, Journal of Information Retrieval, 1:67-88, 1999. Yiming Yang and Xin Liu “A re-examination of text categorization methods”. Proceedings of ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR'99, pp 42--49), 1999.


Mining Text and Web Data : Mining Text and Web Data Text mining, natural language processing and information extraction: An Introduction Text categorization methods Mining Web linkage structures Based on the slides by Deng Cai Summary


Outline : Outline Background on Web Search VIPS (VIsion-based Page Segmentation) Block-based Web Search Block-based Link Analysis Web Image Search & Clustering


Search Engine – Two Rank Functions : Search Engine – Two Rank Functions


Slide63 : Inverted index - A data structure for supporting text queries - like index in a book Relevance Ranking inverted index aalborg 3452, 11437, ….. . . . . . arm 4, 19, 29, 98, 143, ... armada 145, 457, 789, ... armadillo 678, 2134, 3970, ... armani 90, 256, 372, 511, ... . . . . . zz 602, 1189, 3209, ... disks with documents indexing


The PageRank Algorithm : The PageRank Algorithm More precisely: Link graph: adjacency matrix A, Constructs a probability transition matrix M by renormalizing each row of A to sum to 1 Treat the web graph as a markov chain (random surfer) The vector of PageRank scores p is then defined to be the stationary distribution of this Markov chain. Equivalently, p is the principal right eigenvector of the transition matrix Basic idea significance of a page is determined by the significance of the pages linking to it


Layout Structure : Layout Structure Compared to plain text, a web page is a 2D presentation Rich visual effects created by different term types, formats, separators, blank areas, colors, pictures, etc Different parts of a page are not equally important


Web Page Block—Better Information Unit : Web Page Block—Better Information Unit Web Page Blocks


Motivation for VIPS (VIsion-based Page Segmentation) : Motivation for VIPS (VIsion-based Page Segmentation) Problems of treating a web page as an atomic unit Web page usually contains not only pure content Noise: navigation, decoration, interaction, … Multiple topics Different parts of a page are not equally important Web page has internal structure Two-dimension logical structure & Visual layout presentation > Free text document < Structured document Layout – the 3rd dimension of Web page 1st dimension: content 2nd dimension: hyperlink


Is DOM a Good Representation of Page Structure? : Is DOM a Good Representation of Page Structure? Page segmentation using DOM Extract structural tags such as P, TABLE, UL, TITLE, H1~H6, etc DOM is more related content display, does not necessarily reflect semantic structure How about XML? A long way to go to replace the HTML


VIPS Algorithm : VIPS Algorithm Motivation: In many cases, topics can be distinguished with visual clues. Such as position, distance, font, color, etc. Goal: Extract the semantic structure of a web page based on its visual presentation. Procedure: Top-down partition the web page based on the separators Result A tree structure, each node in the tree corresponds to a block in the page. Each node will be assigned a value (Degree of Coherence) to indicate how coherent of the content in the block based on visual perception. Each block will be assigned an importance value Hierarchy or flat


VIPS: An Example : VIPS: An Example A hierarchical structure of layout block A Degree of Coherence (DOC) is defined for each block Show the intra coherence of the block DoC of child block must be no less than its parent’s The Permitted Degree of Coherence (PDOC) can be pre-defined to achieve different granularities for the content structure The segmentation will stop only when all the blocks’ DoC is no less than PDoC The smaller the PDoC, the coarser the content structure would be


Example of Web Page Segmentation (1) : Example of Web Page Segmentation (1) ( DOM Structure ) ( VIPS Structure )


Example of Web Page Segmentation (2) : Example of Web Page Segmentation (2) Can be applied on web image retrieval Surrounding text extraction ( DOM Structure ) ( VIPS Structure )


Web Page Block—Better Information Unit : Web Page Block—Better Information Unit Web Page Blocks


Block-based Web Search : Block-based Web Search Index block instead of whole page Block retrieval Combing DocRank and BlockRank Block query expansion Select expansion term from relevant blocks


Experiments : Experiments Dataset TREC 2001 Web Track WT10g corpus (1.69 million pages), crawled at 1997. 50 queries (topics 501-550) TREC 2002 Web Track .GOV corpus (1.25 million pages), crawled at 2002. 49 queries (topics 551-560) Retrieval System Okapi, with weighting function BM2500 Preprocessing Stop-word list (about 220) Do not use stemming Do not consider phrase information Tune the b, k1 and k3 to achieve the best baseline


Block Retrieval on TREC 2001 and TREC 2002 : Block Retrieval on TREC 2001 and TREC 2002 TREC 2001 Result TREC 2002 Result


Query Expansion on TREC 2001 and TREC 2002 : Query Expansion on TREC 2001 and TREC 2002 TREC 2001 Result TREC 2002 Result


Block-level Link Analysis : Block-level Link Analysis C A B


A Sample of User Browsing Behavior : A Sample of User Browsing Behavior


Improving PageRank using Layout Structure : Improving PageRank using Layout Structure Z: block-to-page matrix (link structure) X: page-to-block matrix (layout structure) Block-level PageRank: Compute PageRank on the page-to-page graph BlockRank: Compute PageRank on the block-to-block graph


Using Block-level PageRank to Improve Search : Using Block-level PageRank to Improve Search Block-level PageRank achieves 15-25% improvement over PageRank (SIGIR’04) PageRank Block-level PageRank Search = a * IR_Score + (1- a) * PageRank a


Mining Web Images Using Layout & Link Structure (ACMMM’04) : Mining Web Images Using Layout & Link Structure (ACMMM’04)


Image Graph Model & Spectral Analysis : Image Graph Model & Spectral Analysis Block-to-block graph: Block-to-image matrix (container relation): Y Image-to-image graph: ImageRank Compute PageRank on the image graph Image clustering Graphical partitioning on the image graph


ImageRank : ImageRank Relevance Ranking Importance Ranking Combined Ranking


ImageRank vs. PageRank : ImageRank vs. PageRank Dataset 26.5 millions web pages 11.6 millions images Query set 45 hot queries in Google image search statistics Ground truth Five volunteers were chosen to evaluate the top 100 results re-turned by the system (iFind) Ranking method


ImageRank vs PageRank : ImageRank vs PageRank Image search accuracy using ImageRank and PageRank. Both of them achieved their best results at =0.25.


Example on Image Clustering & Embedding : Example on Image Clustering & Embedding 1710 JPG images in 1287 pages are crawled within the website http://www.yahooligans.com/content/animals/ Six Categories Fish Bird Mammal Reptile Amphibian Insect


2-D embedding of WWW images : 2-D embedding of WWW images The image graph was constructed from block level link analysis The image graph was constructed from traditional page level link analysis


2-D Embedding of Web Images : 2-D Embedding of Web Images 2-D visualization of the mammal category using the second and third eigenvectors.


Web Image Search Result Presentation : Web Image Search Result Presentation Two different topics in the search result A possible solution: Cluster search results into different semantic groups


Three kinds of WWW image representation : Three kinds of WWW image representation Visual Feature Based Representation Traditional CBIR Textual Feature Based Representation Surrounding text in image block Link Graph Based Representation Image graph embedding


Hierarchical Clustering : Hierarchical Clustering Clustering based on three representations Visual feature Hard to reflect the semantic meaning Textual feature Semantic Sometimes the surrounding text is too little Link graph: Semantic Many disconnected sub-graph (too many clusters) Two Steps: Using texts and link information to get semantic clusters For each cluster, using visual feature to re-organize the images to facilitate user’s browsing


Our System : Our System Dataset 26.5 millions web pages http://dir.yahoo.com/Arts/Visual_Arts/Photography/Museums_and_Galleries/ 11.6 millions images Filter images whose ratio between width and height are greater than 5 or smaller than 1/5 Removed images whose width and height are both smaller than 60 pixels Analyze pages and index images VIPS: Pages  Blocks Surrounding texts used to index images An illustrative example Query “Pluto” Top 500 results


Clustering Using Visual Feature : Clustering Using Visual Feature From the perspectives of color and texture, the clustering results are quite good. Different clusters have different colors and textures. However, from semantic perspective, these clusters make little sense.


Clustering Using Textual Feature : Clustering Using Textual Feature Six semantic categories are correctly identified if we choose k = 6.


Clustering Using Graph Based Representation : Clustering Using Graph Based Representation Each cluster is semantically aggregated. Too many clusters. In “pluto” case, the top 500 results are clustered into 167 clusters. The max cluster number is 87, and there are 112 clusters with only one image.


Combining Textual Feature and Link Graph : Combining Textual Feature and Link Graph Combine two affinity matrix


Final Presentation of Our System : Final Presentation of Our System Using textual and link information to get some semantic clusters Use low level visual feature to cluster (re-organize) each semantic cluster to facilitate user’s browsing


Summary : Summary More improvement on web search can be made by mining webpage Layout structure Leverage visual cues for web information analysis & information extraction Demos: http://www.ews.uiuc.edu/~dengcai2 Papers VIPS demo & dll


References : References Deng Cai, Shipeng Yu, Ji-Rong Wen and Wei-Ying Ma, “Extracting Content Structure for Web Pages based on Visual Representation”, The Fifth Asia Pacific Web Conference, 2003. Deng Cai, Shipeng Yu, Ji-Rong Wen and Wei-Ying Ma, “VIPS: a Vision-based Page Segmentation Algorithm”, Microsoft Technical Report (MSR-TR-2003-79), 2003. Shipeng Yu, Deng Cai, Ji-Rong Wen and Wei-Ying Ma, “Improving Pseudo-Relevance Feedback in Web Information Retrieval Using Web Page Segmentation”, 12th International World Wide Web Conference (WWW2003), May 2003. Ruihua Song, Haifeng Liu, Ji-Rong Wen and Wei-Ying Ma, “Learning Block Importance Models for Web Pages”, 13th International World Wide Web Conference (WWW2004), May 2004. Deng Cai, Shipeng Yu, Ji-Rong Wen and Wei-Ying Ma, “Block-based Web Search”, SIGIR 2004, July 2004 . Deng Cai, Xiaofei He, Ji-Rong Wen and Wei-Ying Ma, “Block-Level Link Analysis”, SIGIR 2004, July 2004 . Deng Cai, Xiaofei He, Wei-Ying Ma, Ji-Rong Wen and Hong-Jiang Zhang, “Organizing WWW Images Based on The Analysis of Page Layout and Web Link Structure”, The IEEE International Conference on Multimedia and EXPO (ICME'2004) , June 2004 Deng Cai, Xiaofei He, Zhiwei Li, Wei-Ying Ma and Ji-Rong Wen, “Hierarchical Clustering of WWW Image Search Results Using Visual, Textual and Link Analysis”,12th ACM International Conference on Multimedia, Oct. 2004 .


www.cs.uiuc.edu/~hanj : www.cs.uiuc.edu/~hanj Thank you !!!