From Asia / For Asia 扬名亚洲 联系全球: From Asia / For Asia 扬名亚洲 联系全球
www.yourcompany.asia: www.yourcompany.asia Top-Level
Registry
Root
ICANN
WHOIS 2nd - Level
Registrar
Reseller
Languages
ICANN 3rd-Level
Registrant
NS Record What’s a domain name?
Domain Industry -- Stakeholders: Domain Industry -- Stakeholders Registry (Top-Level)
gTLD: Generic Top-Level Domain (.com/.net/.org/.asia…)
ccTLD: country code Top-Level Domain (.cn/.jp/.eu…)
ICANN Delegation Process
Why so many? User’s choice. Competition.
Are there more? Yes!
Registrar (2nd-Level)
Types: Retail, Wholesale, Corporate
ICANN Accreditation Process
Local ccTLD registrars
Resellers
Registrant (3rd-Level)
General Users (company, event, place, blogger, etc)
Secondary Market for listing and trade
Domainers vs. Cybersquatters
Domain Industry -- Stakeholders: Domain Industry -- Stakeholders
ICANN
15 Board Members are the decision maker
U.S. Department of Commerce
IANA Service
Registry Fee (gTLD and ccTLD)
Registrar Fee
Government
Three way relationships w/ ICANN and ccTLD
Hands-on or -off approaches
Reserved name
Technology Provider
For large scale registry operation
For registrar platform (connecting to multiple registries)
Tools for registrant
Facts: Overall TLD: Facts: Overall TLD In 2006, more than 120 Million Domains had been registered worldwide.
Represents a 32% increase in registered Domains over 2005.
On average over 10 Million Domains were registered every quarter in 2006.
Retail tag price varies from $6 to $100 USD or more.
.com and .net gTLDs together amounted to 65 Million
Live websites: 63%
Parked websites: 23%
No websites: 14%
Renewal rate: 77% (Q4, 2006)
DNS queries: up from 1 billion queries a day in 2000 to 30 billion queries in 2007
ccTLDs grew by 31 percent to 43.7 Million registered Domains worldwide.
.de: 10,422,702 ; .uk: 5,522,104
.eu: 2,426,722 ; .nl: 2,186,890
.cn: 1,803,393
Source: Verisign
Facts: Asian ccTLD: Facts: Asian ccTLD China had about 4.11 million domain names (end of 2006)
1.8 million .CN domain names; .500,000 new Domain registrations in final quarter of 2006.
1.94 million .COM domain names
The 29th Olympic Games has used beijing2008.cn instead of beijing2008.com as the official website. the first time in Olympic history that a non-.com domain name has been used for the official website.
Taiwan (.tw) has about 230,000 domain name (March 2007)
Japan: The total number of .JP domain name registration including is 882,325 (Jan 2007) ; 34% of the JP domain names are CO.JP names.
India: .in domain has reached 200,000 registrations, nearly doubling its presence in the market place since last year.
37 per cent were registered outside India. The most popular countries are India, US, and Germany, which together account for over 81 percent of registrations, followed by the United Kingdom, The Netherlands, Japan, South Korea, Canada, Switzerland and Italy.
Source: CNNIC, TWNIC, JPRS, NIXI
Facts: .eu: Facts: .eu A ccTLD backed up by European Union
Average retail price about $20~30 euro
About 30 percent of .eu domain names have been registered by private individuals while companies and organisations have acquired the rest.
German users have the largest slice of the .eu cake, with over 795 000 .eu registered domain names, UK with just above 439,000 .eu domain names registered, followed by the Dutch with slightly more than 320,000 names
The longest:
www.thisisthelongesteuropeandomainnameallovertheworldandnowitismine.eu
Source: EURid
Secondary Market: Secondary Market The secondary market broke the US$100 million mark in 2006, reaching $111,376,000 across 17,974 domain name sales according to a report by Zetetic.
Average domain name resale price grew by 13 percent, from $4,954 in 2005 to $5,582 in 2006.
Top Domain Name Sales: Top Domain Name Sales
Opportunities and Challenges: Opportunities and Challenges .com Reaches Peak Level
Name space too crowded, still the default / priority
Register Search terms / trends becomes very popular
Non - .com gTLD
User perception / educational effort
New TLD
Who gets .movie? .shop? Do we need these?
Internationalized Domain Name in TLD
Change in Business Landscape
Google Adsense / other affilliate programs
Greater demand from brand and corporate owners
Naming strategy
More Asian brands in recent years
Web 2.0
DotAsia Organisation: DotAsia Organisation
DotAsia Organisation: DotAsia Organisation
2007: The Sunrises in .Asia: 2007: The Sunrises in .Asia Pre-Sunrise: March 21~August 30, 2007
Deadline of Reserved Names List Submission: July 12, 2007
Pioneer Domain Program: July 11~September 10, 2007
Sunrise 1 (Government): Oct 9th, 2007
Sunrise 2 (Trademarks) & 3 (Entity Names)
SR2a (Early Bird Sunrise): Oct 9th~30st, 2007
SR2b, 2c and SR3: Nov 13th ~ Jan 15th, 2007
Landrush: Feb 2008
GoLive: Mar 2008
.Asia Pre-Sunrise: .Asia Pre-Sunrise
Pre-Sunrise: Pre-Sunrise Reserved Names Policy
Tier 1: Country names and variants
Tier 2: Major city / place names
Tier 3: Other important city / place names, trademark / service marks in use
Identify GACKREF(Government ACKnowledgment REFerence)
ICANN GAC representatives as default
Coordination w/ ccTLD managers
Best commercially reasonable effort to outreach
Reserved Names List
Suggested list prepared
6 email or fax reminders to each GACKREF
Pre-Sunrise Status: Pre-Sunrise Status Total AP countries / economies defined by ICANN:
73 coutries / economies
Regular Contact Established: 32 countries / economies
with Gov / GAC Rep: au, hk, in, ir, jp, my, ph, qa, sg, tw (10)
with ccTLD (including ccTLD managed by Gov): ae, af, cn, id, il, kr, kw, mn, mo, nu, nz, sa, sy, th, uz, vn, cx, jo, la, lk, pg, pw (22)
Not in above 32 but a
DotAsia member: bt, kz, tj (3)
GAC members: am, az, bd, kh, ck, cy, ge, pk, to, tr, ye (11)
APTLD members: fj, nf, ps, sb, tk (5)
Commercially branded ccTLD: cc, tv, ws, fm (4)
Total: 23 countries / economies
Current Reachable: 55 countries / economies
Pending: 19 countries / economies
aq, bh, bn, hm, iq, kg, ki, kp, lb, mh, mm, mv, np, nr, om, tl, tm, vu
.Asia Sunrise: .Asia Sunrise
.Asia Sunrise: .Asia Sunrise October 9, 2007:
Sunrise 1: Governmental Reserved Names
www.xian.asia will be reserved for China
FCFS, must go through ICANN Registrar
Registration Fee will depend on Registrar’s offer
Sunrise 2: Registered Marks
Sunrise 2a (Oct 9-30): Early Bird Sunrise
November 13, 2007 – January 15, 2008:
Sunrise 2: Registered Marks
Sunrise 2b: General Registered Marks
Sunrise 2c: Extended Protection
Sunrise 3: Registered Entity Names
Multiple Applications to a Domain: All applications during each period considered received at the same time
If domain has only one successful application, it is allocated accordingly
If domain has more than one successful application, auction held between the successful applicants
Concept
Stable and orderly launch
Fair allocation (instead of lottery-like situation at initial rushes)
Work with one trusted Registrar (instead of having to go to multiple registrars to try to get to the head of the queue)
More economical for most companies
Encourage usage (highest bidder more likely to use domain) Multiple Applications to a Domain
Key Partners and Providers: Key Partners and Providers Worldwide Registrars
Verification Agent
Verifying claims for applications
Outreach to brand and mark owners
Manage high capacity process
Deloitte
Principal Worldwide Verification Agent
AGIP (Abu-Ghazaleh Intellectual Property)
Regions in Middle East and South Asia
Auction Partner
Online auction platform
High volume high contention transactions
Secure, stable and proven infrastructure
Pool.com (http://dotasia.pool.com)
Commitment to develop .Asia: Commitment to develop .Asia
Pioneer Domain Program: Pioneer Domain Program
“DotAsia has worked hard to bring its .Asia top level domain name into operation. They have been careful to keep interested parties informed and to think through the 'landrush' period. The Pioneer Domains Program will be a useful benchmark for other new TLD operators to take into account.” Vint Cerf Chairman of ICANN: “DotAsia has worked hard to bring its .Asia top level domain name into operation. They have been careful to keep interested parties informed and to think through the 'landrush' period. The Pioneer Domains Program will be a useful benchmark for other new TLD operators to take into account.” Vint Cerf Chairman of ICANN
Pioneer Domain Program: Pioneer Domain Program
Pioneer Domain Program: Pioneer Domain Program
Key Benefits: Key Benefits
From Asia / For Asia: From Asia / For Asia
Emergence of Asia Internet Market: Emergence of Asia Internet Market
The Value of .Asia: The Value of .Asia Natural word
Common used identifier
Showing commitment to the Asia market
Largest and fastest growing market
From Asia / For Asia
Coming from Asia
For Audience in Asia
Value of .Asia: Natural Word: Value of .Asia: Natural Word
Value of .Asia: Utilization: Value of .Asia: Utilization
Online Presence that Speaks for Itself: Online Presence that Speaks for Itself No matter how you define “Asia”, you can use “.ASIA” as your online identity
Scope of business & Coherent Branding, e.g.:
CNN Asia:
http://edition.cnn.com/ASIA/ CNN.Asia
Microsoft Asia:
http://www.microsoft.com/asia/ Microsoft.Asia
Yahoo! Asia:
http://asia.yahoo.com/ Yahoo.Asia
Recruiting Pioneers!: Recruiting Pioneers!
Summary: From Asia / For Asia
Value of .Asia for China and for Asia
.Asia Launch in 2007
Sunrise starts October 9, 2007
Sunrise 2a ends October 30, 2007
High priority Trademark names
Sunrise 2b, 2c, and 3 starts Nov 13, 2007
Ends January 15, 2008
General Trademarks and Company names
.Asia Pioneer Domains Program
Deadline: September 10, 2007
Best .Asia domain name for best ideas! Summary
Slide37: Pioneer Domains Program: Think Big! Think.Asia!
www.think.asia
Ching CHIAO 喬敬 chiao@registry.asia