logging in or signing up CategoryKillersSec1PP Umberto Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 242 Category: Entertainment License: All Rights Reserved Like it (1) Dislike it (0) Added: January 29, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: jayamin1991 (16 month(s) ago) Its a very useful presentation and presented very well. Kindly frw it on jay.amin007@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Category Killers: Category Killers By: Kelly Hayes Steven Marquardt Lisa Olson Tom Pellizzi Nicole Roecker Lynn SchwartzCategory Killer: Category Killer Describe a product, service, brand, or company Distinct sustainable competitive advantage Hard for competing firms to be profitableToys “я” Us: Toys “я” Us First Category Killer 1957 Charles Lazarus 1,500 stores nationwide Emerged as largest U.S. retailer 25% market share 1998 Wal-Mart – 1st discounting warehouse 25% market shareCategory Killer Stores : Category Killer Stores David’s Bridal Home Depot IKEA PETsMARTDavid’s Bridal: David’s Bridal Nation’s leading bridal retailer Fort Lauderdale, Florida 1950 – first store Customers expect fair price, convenience, and service David’s Bridal: David’s Bridal Intimate and emotional process Stocks up to 2,000 wedding and bridesmaid dresses One stop shopping David’s Bridal : David’s Bridal Number of Stores - 220 All located in the United States No stores in Wyoming, Montana, or Vermont Target Market: Target Market First-time brides, 18-34 years of age Accommodates those with little time Brides on a budget Prices between $200-$1500 Societal Factors Effecting David’s Bridal: Societal Factors Effecting David’s Bridal Expected growth 18 million-20 million marrying in 2008-2009 Continuous growth over 15 years Brides spending less on dresses Brides looking to do things in more timely mannerSpecial Services: Special Services Trained consultants On-site alterations Dyeing Services Tuxedo options Gown preservation Rewards coupons David’s Bridal credit cardHow the Store looks: How the Store looks Organized by dress type Crowded dress racks Very feminine Dated interior designMerchandising: Merchandising Straight Racks Four-way fixtures Organized by gown Customer Service: Customer Service 27 fitting rooms Sells wedding accessories Sells non-wedding formal dresses Increase/decrease store hours as neededWhat Makes David’s Bridal Distinctive?: What Makes David’s Bridal Distinctive? Try on, purchase, and take home wedding gown the same day Store Success: Store Success New Stores 7 new stores this year Additional 20 by year’s end 30 new stores a year until 2008 Integration of formalwear into bridal stores Stores are often overbookedStore Opportunities: Store Opportunities Better customer relationships Better display of merchandiseFinancials: Financials Bridal Group net sales $608 million 680 bridal group stores May Company sales down due to: General economic decline Decreased consumer confidence Continued war on terrorism Sold 25% of 1.5 million wedding dresses in the U.S. last yearFinancials: Financials Bridal Group Net Sales = 608 Million May Company = 13.343 Billion Net Sales Bridal Group Stores 680 May Company Stores 1124 = 60.98% = = 4.56%Financials: Financials May Company Net Profit = 639 Million Bridal Group = 639 x .0456 = 29.14 Million Net Profit Bridal Group 29.14 Million Profit Margin 608 Million = .0479Home Depot: Home Depot 1979 – first store, Atlanta, Georgia Bernie Marcus and Arthur Blank First stores stocked about 25,000 products Avg. store 130,000 sq. ft. Offers 40,000 productsHome Depot: Home Depot Over 1,700 stores open in the United States, Canada, and Mexico Fastest growing retailer in history; $50 billion in sales Safe environment/No frills Build relationships/never lose a sale Target Market: Target Market Baby Boomers Anyone building a house or remodelingSocietal Factors Effecting Home Depot: Societal Factors Effecting Home Depot Natural Disasters Baby Boomer generation House remodeling Do-it-yourself boom is helping raise profits Special Services: Special Services Designplace Free classes Delivery and Installation Services Tool rental centers Moving ServicesMerchandising: Merchandising Small items at registers – impulse buyCustomer Service: Customer Service Self-Service Checkouts Allows for more customer service What Makes Home Depot Distinctive?: What Makes Home Depot Distinctive? Massive store with wide selection Free training classes Low PricesStore Success: Store Success 42 new stores in Mexico Plans for operations in China Last decade stock rose by 3700% New store opens on average every 48 hours Company growth goal 9% a year Schaumburg store currently at 6%Store Opportunities: Store Opportunities Provide more appeal to women Lighting Product offerings Slower growth than rivalFinancials: Financials Net Profit Asset Return on Margin x Turnover x Leverage = Equity 2003 .1047 x 4.8631 x .5948 = .3028 2002 .0995 x 4.8877 x .6018 = .2927Financials: FinancialsSlide32: Founder of IKEA is Ingvar Kamprad organization that stood for long-term independence and security 1951 - 1st catalog distributed 1958 - 1st store opens in Almhult, Sweden Avg. store 250,000 sq. ft. Avg. of 10,000 products offeredSlide33: I and K are the initials of the founder Ingvar Kamprad Elmtaryd is the name of the farm he grew up on Agunnaryd is the village he grew up in outside of southern Sweden Slide34: 186 stores in 31 countries/territories IKEA group itself owns 165 stores in 22 countries Top 100 places to work for working mothers Top 100 places to work for best training Target Market: Target Market 70% of IKEA visitors are female 38 is the average age of IKEA visitorsSocietal Factors Effecting IKEA: Societal Factors Effecting IKEA More people buying houses & renting apartments lower interest rates Need to fill houses/apartments with furniture & accessoriesSpecial Services: Special Services Children’s Service (Small Land) Kitchen & Office Planning Home Furnishing Consultant Home Delivery Assembly and Installation Easy Shopping Restaurant 80% Self-serve – 20% Full-serve (“i” Desk)Merchandising: Merchandising 3 ways of merchandising Room settings Compact Studio Merchandising: Merchandising 2 ways to shop Red Tag Yellow Tag What makes IKEA distinctive?: What makes IKEA distinctive? Treatment of co-workers Workplace environment Family-friendly programs Professional growth opportunities No sacrifices to familyStore Success: Store Success Turn people away due to large turnout 37% employee turnover Products to meet everyone’s needs Shopping made easier for customers Pencils Paper Tape measureStore Opportunities: Store Opportunities System to indicate item outages Cart ElevatorsFinancials: Financials IKEA is privately held Business year runs Sept. 1 – Aug. 31 Catalog release Number 40 for brand value in Business Week Estimated profit margin of around 6% Roughly double of typical furniture retailers Own all land & storesStore Openings: Store Openings Store opening in new country 2004 – Lisbon, Portugal 2001 last time new country was introduced U.S. Store Openings 2004 – 5 new stores 2005 – 2 new stores slated as of now Plans to open 5 new stores a year in U.S. for 10 yearsFinancials: Financials Financial year 2003 sales totaled 12.2 billion USD *Graph depicts totals in Euros **Numbers shown in billions of dollarsSales by Region: Sales by Region Asia 3% North America 15% Europe 82%PETsMART: PETsMART Founded in 1957 Nation’s leading retail supplier Leading pet product website 660+ stores in the U.S. and Canada Since 1994 donated more than $31 million to animal welfare programs PETsMART: PETsMART Locally there are PETsMART stores in: Madison Appleton Rockford Gurnee ChicagoTarget Market: Target Market Families looking to provide the needs of their pets in all stages of life Families who are looking for a one stop shop supplier Pet Fanatics Societal Factors Effecting PETsMART: Societal Factors Effecting PETsMART Pets considered more like children Getting into holiday spirit with retailers Disguises for pets Overpopulation PreventionSpecial Services: Special Services Pet Adoption Help save the lives of homeless pets Adoption in store or at a kiosk PETsMART Grooming Nail Trimming Ear Cleaning/Plucking Shampoo, Massage & Blow Dry Hand Brushing/Loose Hair Removal Haircut Tooth Brushing Also done for cats Special Services Continued: Special Services Continued PETsMART Hotel PETsMART Training Accredited Instructors Classes based on life stages & skill levels Puppy Head Start Basic Education Advanced Learning Private Sessions How the Store Looks: How the Store Looks Robert Barker of Business week tells about his visit to a PETsMART… “I spied more toys, shampoos, beds, pillows, holistic foods, and treats than Noah could ever have foreseen. Half an aisle was given to scoops and bags for you-know-what. Also, doggy diapers. A vet clinic held down one corner, with an adoption agency and a grooming salon nearby … puppy oral hygiene items including enzyme chews, dental bones, toothbrush and paste, mint-flavored rinse, and sugar-free breath lozenges.”Merchandising: Merchandising Merchandise divided by type of pet Within type of pet, merchandise is divided up by type of productCustomer Service: Customer Service Only pet care company that providing high-quality, affordable veterinary hospitals Products can be purchased in store, online, or by catalog. Pet Detectives – there to help customers Product Demonstration/TastingWhat Makes PETsMART Distinctive?: What Makes PETsMART Distinctive? Supply products, services, and solutions for the lifetime needs of pets Strive to be the one-stop shop for all pet needs and comforts Store Success: Store Success Most productive operator in the pet specialty industry New stores 60 new stores in 2003 Planned 90 new stores for 2004 Increased online interest from 49% to 81% Store Opportunities: Store Opportunities Pet services are 3 times more profitable than core storeFinancials: Financials Net Profit Asset Return on Margin x Turnover x Leverage = Equity 2003 .1132 x 2.1762 x 1.6406 = .4042 2002 .0998 x 2.3258 x 1.7011 = .3949 Conclusion: Conclusion Large square footage Unique merchandising layout One-stop shop Large number of services All successful Slide63: Questions? You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
CategoryKillersSec1PP Umberto Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 242 Category: Entertainment License: All Rights Reserved Like it (1) Dislike it (0) Added: January 29, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: jayamin1991 (16 month(s) ago) Its a very useful presentation and presented very well. Kindly frw it on jay.amin007@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Category Killers: Category Killers By: Kelly Hayes Steven Marquardt Lisa Olson Tom Pellizzi Nicole Roecker Lynn SchwartzCategory Killer: Category Killer Describe a product, service, brand, or company Distinct sustainable competitive advantage Hard for competing firms to be profitableToys “я” Us: Toys “я” Us First Category Killer 1957 Charles Lazarus 1,500 stores nationwide Emerged as largest U.S. retailer 25% market share 1998 Wal-Mart – 1st discounting warehouse 25% market shareCategory Killer Stores : Category Killer Stores David’s Bridal Home Depot IKEA PETsMARTDavid’s Bridal: David’s Bridal Nation’s leading bridal retailer Fort Lauderdale, Florida 1950 – first store Customers expect fair price, convenience, and service David’s Bridal: David’s Bridal Intimate and emotional process Stocks up to 2,000 wedding and bridesmaid dresses One stop shopping David’s Bridal : David’s Bridal Number of Stores - 220 All located in the United States No stores in Wyoming, Montana, or Vermont Target Market: Target Market First-time brides, 18-34 years of age Accommodates those with little time Brides on a budget Prices between $200-$1500 Societal Factors Effecting David’s Bridal: Societal Factors Effecting David’s Bridal Expected growth 18 million-20 million marrying in 2008-2009 Continuous growth over 15 years Brides spending less on dresses Brides looking to do things in more timely mannerSpecial Services: Special Services Trained consultants On-site alterations Dyeing Services Tuxedo options Gown preservation Rewards coupons David’s Bridal credit cardHow the Store looks: How the Store looks Organized by dress type Crowded dress racks Very feminine Dated interior designMerchandising: Merchandising Straight Racks Four-way fixtures Organized by gown Customer Service: Customer Service 27 fitting rooms Sells wedding accessories Sells non-wedding formal dresses Increase/decrease store hours as neededWhat Makes David’s Bridal Distinctive?: What Makes David’s Bridal Distinctive? Try on, purchase, and take home wedding gown the same day Store Success: Store Success New Stores 7 new stores this year Additional 20 by year’s end 30 new stores a year until 2008 Integration of formalwear into bridal stores Stores are often overbookedStore Opportunities: Store Opportunities Better customer relationships Better display of merchandiseFinancials: Financials Bridal Group net sales $608 million 680 bridal group stores May Company sales down due to: General economic decline Decreased consumer confidence Continued war on terrorism Sold 25% of 1.5 million wedding dresses in the U.S. last yearFinancials: Financials Bridal Group Net Sales = 608 Million May Company = 13.343 Billion Net Sales Bridal Group Stores 680 May Company Stores 1124 = 60.98% = = 4.56%Financials: Financials May Company Net Profit = 639 Million Bridal Group = 639 x .0456 = 29.14 Million Net Profit Bridal Group 29.14 Million Profit Margin 608 Million = .0479Home Depot: Home Depot 1979 – first store, Atlanta, Georgia Bernie Marcus and Arthur Blank First stores stocked about 25,000 products Avg. store 130,000 sq. ft. Offers 40,000 productsHome Depot: Home Depot Over 1,700 stores open in the United States, Canada, and Mexico Fastest growing retailer in history; $50 billion in sales Safe environment/No frills Build relationships/never lose a sale Target Market: Target Market Baby Boomers Anyone building a house or remodelingSocietal Factors Effecting Home Depot: Societal Factors Effecting Home Depot Natural Disasters Baby Boomer generation House remodeling Do-it-yourself boom is helping raise profits Special Services: Special Services Designplace Free classes Delivery and Installation Services Tool rental centers Moving ServicesMerchandising: Merchandising Small items at registers – impulse buyCustomer Service: Customer Service Self-Service Checkouts Allows for more customer service What Makes Home Depot Distinctive?: What Makes Home Depot Distinctive? Massive store with wide selection Free training classes Low PricesStore Success: Store Success 42 new stores in Mexico Plans for operations in China Last decade stock rose by 3700% New store opens on average every 48 hours Company growth goal 9% a year Schaumburg store currently at 6%Store Opportunities: Store Opportunities Provide more appeal to women Lighting Product offerings Slower growth than rivalFinancials: Financials Net Profit Asset Return on Margin x Turnover x Leverage = Equity 2003 .1047 x 4.8631 x .5948 = .3028 2002 .0995 x 4.8877 x .6018 = .2927Financials: FinancialsSlide32: Founder of IKEA is Ingvar Kamprad organization that stood for long-term independence and security 1951 - 1st catalog distributed 1958 - 1st store opens in Almhult, Sweden Avg. store 250,000 sq. ft. Avg. of 10,000 products offeredSlide33: I and K are the initials of the founder Ingvar Kamprad Elmtaryd is the name of the farm he grew up on Agunnaryd is the village he grew up in outside of southern Sweden Slide34: 186 stores in 31 countries/territories IKEA group itself owns 165 stores in 22 countries Top 100 places to work for working mothers Top 100 places to work for best training Target Market: Target Market 70% of IKEA visitors are female 38 is the average age of IKEA visitorsSocietal Factors Effecting IKEA: Societal Factors Effecting IKEA More people buying houses & renting apartments lower interest rates Need to fill houses/apartments with furniture & accessoriesSpecial Services: Special Services Children’s Service (Small Land) Kitchen & Office Planning Home Furnishing Consultant Home Delivery Assembly and Installation Easy Shopping Restaurant 80% Self-serve – 20% Full-serve (“i” Desk)Merchandising: Merchandising 3 ways of merchandising Room settings Compact Studio Merchandising: Merchandising 2 ways to shop Red Tag Yellow Tag What makes IKEA distinctive?: What makes IKEA distinctive? Treatment of co-workers Workplace environment Family-friendly programs Professional growth opportunities No sacrifices to familyStore Success: Store Success Turn people away due to large turnout 37% employee turnover Products to meet everyone’s needs Shopping made easier for customers Pencils Paper Tape measureStore Opportunities: Store Opportunities System to indicate item outages Cart ElevatorsFinancials: Financials IKEA is privately held Business year runs Sept. 1 – Aug. 31 Catalog release Number 40 for brand value in Business Week Estimated profit margin of around 6% Roughly double of typical furniture retailers Own all land & storesStore Openings: Store Openings Store opening in new country 2004 – Lisbon, Portugal 2001 last time new country was introduced U.S. Store Openings 2004 – 5 new stores 2005 – 2 new stores slated as of now Plans to open 5 new stores a year in U.S. for 10 yearsFinancials: Financials Financial year 2003 sales totaled 12.2 billion USD *Graph depicts totals in Euros **Numbers shown in billions of dollarsSales by Region: Sales by Region Asia 3% North America 15% Europe 82%PETsMART: PETsMART Founded in 1957 Nation’s leading retail supplier Leading pet product website 660+ stores in the U.S. and Canada Since 1994 donated more than $31 million to animal welfare programs PETsMART: PETsMART Locally there are PETsMART stores in: Madison Appleton Rockford Gurnee ChicagoTarget Market: Target Market Families looking to provide the needs of their pets in all stages of life Families who are looking for a one stop shop supplier Pet Fanatics Societal Factors Effecting PETsMART: Societal Factors Effecting PETsMART Pets considered more like children Getting into holiday spirit with retailers Disguises for pets Overpopulation PreventionSpecial Services: Special Services Pet Adoption Help save the lives of homeless pets Adoption in store or at a kiosk PETsMART Grooming Nail Trimming Ear Cleaning/Plucking Shampoo, Massage & Blow Dry Hand Brushing/Loose Hair Removal Haircut Tooth Brushing Also done for cats Special Services Continued: Special Services Continued PETsMART Hotel PETsMART Training Accredited Instructors Classes based on life stages & skill levels Puppy Head Start Basic Education Advanced Learning Private Sessions How the Store Looks: How the Store Looks Robert Barker of Business week tells about his visit to a PETsMART… “I spied more toys, shampoos, beds, pillows, holistic foods, and treats than Noah could ever have foreseen. Half an aisle was given to scoops and bags for you-know-what. Also, doggy diapers. A vet clinic held down one corner, with an adoption agency and a grooming salon nearby … puppy oral hygiene items including enzyme chews, dental bones, toothbrush and paste, mint-flavored rinse, and sugar-free breath lozenges.”Merchandising: Merchandising Merchandise divided by type of pet Within type of pet, merchandise is divided up by type of productCustomer Service: Customer Service Only pet care company that providing high-quality, affordable veterinary hospitals Products can be purchased in store, online, or by catalog. Pet Detectives – there to help customers Product Demonstration/TastingWhat Makes PETsMART Distinctive?: What Makes PETsMART Distinctive? Supply products, services, and solutions for the lifetime needs of pets Strive to be the one-stop shop for all pet needs and comforts Store Success: Store Success Most productive operator in the pet specialty industry New stores 60 new stores in 2003 Planned 90 new stores for 2004 Increased online interest from 49% to 81% Store Opportunities: Store Opportunities Pet services are 3 times more profitable than core storeFinancials: Financials Net Profit Asset Return on Margin x Turnover x Leverage = Equity 2003 .1132 x 2.1762 x 1.6406 = .4042 2002 .0998 x 2.3258 x 1.7011 = .3949 Conclusion: Conclusion Large square footage Unique merchandising layout One-stop shop Large number of services All successful Slide63: Questions?