logging in or signing up Sep 04 2006 Mobile Monday Digital Music Ulisse Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 367 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: January 21, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript The Future of Music is Digital: The Future of Music is Digital Saleem Mobhani Hungama MobileConsumption of Music: Consumption of Music Physical Radio, TV Cd’s Cassettes Digital Mobile Online Stats: Stats $ 4.4 Billion of Mobile Music in 2005 $ 6 Billion of Mobile Music in 2006 Mobile now accounts of 20% of global Music SalesGlobal Steps: Global Steps Celebrities, Principal Music Labels & brands have initiated a Digital TWEAK to their strategy Madonna launches her new album on Mobile 50 Cent Launches his own Mobile Game Paris Hilton launches her own Mobile game Robbie Williams, T-Mobile & Sony Ericsson announce their association for the Walkman Phone & Mobile ContentThe New Story for the Indian Music Industry: The New Story for the Indian Music IndustryFilm Industry in India: Film Industry in India Films are the most popular form of entertainment in India Hindi films have the largest market – 245 out of 1000 movies produced in 2004 On an average there are ~6-7 songs per film Out of an INR 10 Billion music industry ~ 60% is contributed by film based music New Hindi film music has the largest market share with ~55% of the market, followed by devotional and regional language music Largest Film Industry in the World in Terms of Number of Films ProducedMusic Industry in India: Music Industry in India Music constitutes ~ 50% of the total VAS market in India Popular forms of music accessed as VAS are ring tones and caller ring back tones (CRBT) Ring Tones and CRBTs are a very popular segment as it gives the consumer a platform to showcase the image that they want to portray to others Music derivatives such as CRBTs not popular in European countries since customer is unwilling to pay or services that they themselves cannot enjoy India : Rich and Diverse Music HeritageThe First Step: launch of Full Music: The First Step: launch of Full MusicThe Next Step: The Next StepFirst Ever Release of Indian Music ‘DON’ on ITunes: First Ever Release of Indian Music ‘DON’ on ITunesWhat will work: What will work Pure Play Ringtone & Caller Back tunes are now a Success Story What’s Next Full Music & Pay Per download? Full Music & Streaming; Mobile Radio Monthly Subscription: Stream?Thank You: Thank You Saleem Mobhani COO – Hungama Mobile saleem@hungama.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Sep 04 2006 Mobile Monday Digital Music Ulisse Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 367 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: January 21, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript The Future of Music is Digital: The Future of Music is Digital Saleem Mobhani Hungama MobileConsumption of Music: Consumption of Music Physical Radio, TV Cd’s Cassettes Digital Mobile Online Stats: Stats $ 4.4 Billion of Mobile Music in 2005 $ 6 Billion of Mobile Music in 2006 Mobile now accounts of 20% of global Music SalesGlobal Steps: Global Steps Celebrities, Principal Music Labels & brands have initiated a Digital TWEAK to their strategy Madonna launches her new album on Mobile 50 Cent Launches his own Mobile Game Paris Hilton launches her own Mobile game Robbie Williams, T-Mobile & Sony Ericsson announce their association for the Walkman Phone & Mobile ContentThe New Story for the Indian Music Industry: The New Story for the Indian Music IndustryFilm Industry in India: Film Industry in India Films are the most popular form of entertainment in India Hindi films have the largest market – 245 out of 1000 movies produced in 2004 On an average there are ~6-7 songs per film Out of an INR 10 Billion music industry ~ 60% is contributed by film based music New Hindi film music has the largest market share with ~55% of the market, followed by devotional and regional language music Largest Film Industry in the World in Terms of Number of Films ProducedMusic Industry in India: Music Industry in India Music constitutes ~ 50% of the total VAS market in India Popular forms of music accessed as VAS are ring tones and caller ring back tones (CRBT) Ring Tones and CRBTs are a very popular segment as it gives the consumer a platform to showcase the image that they want to portray to others Music derivatives such as CRBTs not popular in European countries since customer is unwilling to pay or services that they themselves cannot enjoy India : Rich and Diverse Music HeritageThe First Step: launch of Full Music: The First Step: launch of Full MusicThe Next Step: The Next StepFirst Ever Release of Indian Music ‘DON’ on ITunes: First Ever Release of Indian Music ‘DON’ on ITunesWhat will work: What will work Pure Play Ringtone & Caller Back tunes are now a Success Story What’s Next Full Music & Pay Per download? Full Music & Streaming; Mobile Radio Monthly Subscription: Stream?Thank You: Thank You Saleem Mobhani COO – Hungama Mobile saleem@hungama.com