Presentation Transcript
The Future of Music is Digital : The Future of Music is Digital Saleem Mobhani
Hungama Mobile
Consumption of Music : Consumption of Music Physical
Radio, TV
Cd’s Cassettes
Digital
Mobile
Online
Stats : Stats $ 4.4 Billion of Mobile Music in 2005
$ 6 Billion of Mobile Music in 2006
Mobile now accounts of 20% of global Music Sales
Global Steps : Global Steps Celebrities, Principal Music Labels & brands have initiated a Digital TWEAK to their strategy
Madonna launches her new album on Mobile
50 Cent Launches his own Mobile Game
Paris Hilton launches her own Mobile game
Robbie Williams, T-Mobile & Sony Ericsson announce their association for the Walkman Phone & Mobile Content
The New Story for the Indian Music Industry : The New Story for the Indian Music Industry
Film Industry in India : Film Industry in India Films are the most popular form of entertainment in India
Hindi films have the largest market – 245 out of 1000 movies produced in 2004
On an average there are ~6-7 songs per film
Out of an INR 10 Billion music industry ~ 60% is contributed by film based music
New Hindi film music has the largest market share with ~55% of the market, followed by devotional and regional language music Largest Film Industry in the World in Terms of Number of Films Produced
Music Industry in India : Music Industry in India Music constitutes ~ 50% of the total VAS market in India
Popular forms of music accessed as VAS are ring tones and caller ring back tones (CRBT)
Ring Tones and CRBTs are a very popular segment as it gives the consumer a platform to showcase the image that they want to portray to others
Music derivatives such as CRBTs not popular in European countries since customer is unwilling to pay or services that they themselves cannot enjoy India : Rich and Diverse Music Heritage
The First Step: launch of Full Music : The First Step: launch of Full Music
The Next Step : The Next Step
First Ever Release of Indian Music ‘DON’ on ITunes : First Ever Release of Indian Music ‘DON’ on ITunes
What will work : What will work Pure Play Ringtone & Caller Back tunes are now a Success Story
What’s Next
Full Music & Pay Per download?
Full Music & Streaming; Mobile Radio
Monthly Subscription: Stream?
Thank You : Thank You Saleem Mobhani
COO – Hungama Mobile
saleem@hungama.com
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