Cadre SoulCity

Soul City Series 7 and Soul Buddyz 3: 

Soul City Series 7 and Soul Buddyz 3 Presentation to Evaluation workshop November 6,8,10 2006

Methodology: 

Methodology 3-year panel evaluation with the same people performed independently by MarkData Baseline Oct 2004; 1st follow-up Oct 2005 Nationally representative sample of 1520 adults (16-65 years old) 1506 children (8-15) Propensity score analysis Exposure and control groups matched on demographics, exposure to confounders and contextual characteristics

Have you watched these programmes?: 

Have you watched these programmes?

Clinic committees: 

Clinic committees

ART and Stigma and Soul City : 

ART and Stigma and Soul City

AIDS related behaviours: 

AIDS related behaviours

Condom use: 

Condom use

Male gender issues: 

Male gender issues

Reach of Soul Buddyz among children 8-15: 

Reach of Soul Buddyz among children 8-15

Demographics of Soul Buddyz child audience: 

Demographics of Soul Buddyz child audience

Audience reception: 

Audience reception 40% watched most or all episodes of Soul Buddyz 60% said they loved Soul Buddyz this year While 34% said they liked it 50% said they love Buddyz on the Move and 40% said they like it

Knowledge about HIV/AIDS by exposure to Soul Buddyz : 

Knowledge about HIV/AIDS by exposure to Soul Buddyz

Knowledge about HIV/AIDS by exposure to Soul Buddyz : 

Knowledge about HIV/AIDS by exposure to Soul Buddyz

Stigma attitudes about HIV/AIDS by exposure to Soul Buddyz : 

Stigma attitudes about HIV/AIDS by exposure to Soul Buddyz

Attitudes and behaviour intention by exposure to Soul Buddyz : 

Attitudes and behaviour intention by exposure to Soul Buddyz

Conclusion: 

Conclusion Soul Buddyz Club data not presented here Soul City and Soul Buddyz have impact on their target audiences Fuller report will be available soon Need consistent and up-scaled effort to ensure change translates to sustained change and HIV infection prevention

Thanks: 

Thanks To the whole Soul City team who work so hared to ensure the success of Soul City To SABC education and DoE, our partners in Soul Buddyz To our funders without whom none of this would be possible: Pepfar (CDC); DFID; Irish AID; European Union: BP; Old Mutual; DOH; DPSA, DoE