The History of Brand Identity Web Design

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Brand Identity Design Singapore services. The core of your business is your brand. No matter if you are a multinational business or a sole trader, The Brand Identity web design.

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Slide 1:

T he His t o r y of B rand I dent i ty Web Des i gn Br a n d i d e n tity is t h e m os t i mp or ta n t f a c t o r in c r eati n g a b r a n d . I t h e l p s in c r eati n g a w a r e n e s s a m o n g t h e c o n s um e r s a b o u t a s p e c i f ic c o mp a n y . Br a n d i d e n tity w eb d e s ign i nc l ud es t h e l o g o , ty p e f a c e, c o l or , d e s ign a n d e v e r yt h i n g el s e t h at r e p r e s e n t s t h e c o mp a n y in fro n t o f t h e cu s t o m e rs . B u t, h o w d id t h is b ega n ? U n d e rs ta n d i n g t h e h i s t or y o f b r a n d i d e n tity c an m a k e u s r ealize its p r i or ity in a b etter w ay. Take a l oo k at f ew po i n ts t h at s h ow c a s es t h e hi s t o r y of B r an d i d e n t it y w e b d e si g n :

Slide 2:

1 . T he I n t r o du c t io n Of L o g o s: T h e r e a r e h a r d ly g r eat l o g o s in t h e cu rr e n t m a r ket. F ew c laim it’s ea s ier to m ake a l o go w h i le f ew c o n t r a d i c t it. To m ake an e ligi b le l o go o n e n eed to b e g oo d at ty p o g r a ph y, s y mb o li s m a n d mu s t h a v e a n i nn ov ati v e m i n d fo r d e s ig n s . Go i n g b a c k to h i s t or y L o g o s w e r e d r i v en b y t h e s e a s p e c ts  Symb oli sm A l o go i s n o t s i mp ly a d r a w i n g n eit h er a p i c t u r e. I t n e e d s to b e c o mp le x . D u r i n g o ld age s , l o g o s w e r e d r i v en b y hum a n e xpr e ss i o n s t h at c a rr y s y mb o ls r e s e mb li n g v i s u al c o d es a n d lite r a r y a r t s . Myt h o l o gy a n d its conc e p t p layed an i m por ta n t ro le in l o go d e s ig n i n g. T h ey h el p ed in c o mmun i c ati n g e ff e c ti v ely as all w e r e a b le to r elate to it ea s ily. I n h i s t o r i c al p e r i o d , p e o p le’s i n t r a p e rso n al commun i c ati o n w as h e l d t h ro u gh v a r i o u s m a r k s , s ig n s , a n d s y mb o l s . T h ey und e rs t oo d t h e o b je c ti v es o f t h e s e s ig n s n o n - v e r b all y .  Sem io t ic s S e m i o ti c s is t h e s t ud y o f s ig n s a n d s y mb o l s fo r t h e pu r p os e o f i n te r p r etati o n . P e o p le b elie v ed in t h e m e ss age o f s ig n s a n d s y mb o ls fo r und e rs ta nd i n g s e v e r al a s p e c ts o f li f e . S ig n s a n d s y mb o ls c an take d i ff e r e n t for m s i rr e s p e c ti v e o f a n y m atte r . I t m ay b e a t h i n g, an i m age, wo r d s , so und , s m ell, f la vo r et c . T h e or igi n ati o n o f s y mb o ls is b a s i c ally e v o l v ed t h ro u gh cu lt u r al r e f e r e nc e s .

Slide 3:

2 . C a ve Pai nt i n gs a n d I de n t i fy i ng m a r k s B e f o r e la n g u age s , t h e S t o n e A ge h ad n o wor d s to e x p r e s s its f eeli n g s . T h e Man s ta r ted d i s p layi n g h is f eeli n gs t h ro u gh v i s u al s . T h e v i s u a l s w e r e t h os e t h at w e r e c a rv ed o n t h e w alls o f s e v e r al c a v e s . T h e s e c a v e p ai n ti n gs h ad a d e e p er m ea n i n g as Man e x p r e ss ed h is e m o ti o n s t h ro u gh t h is o n ly m e d i u m . T h e e x p r e ss i o n o f e m o ti o n s t h ro u gh v i s u als a n d d r a w i n gs it s e l f tells u s t h at b r a n d e x i s ted fro m t h e b egi nn i n g o f hum an s . Gr a du ally, t h e e x p a n s i o n c r eated th e I d e n ti f y in g m a r k s . A v a r i e ty o f s ta mp s , s ig n s , s y mb o ls a n d s i g n at u r es s ta r ted taki n g its e vo l u ti o n . Fo r e x a mp le,   T h e or b a n d t h e c ros s t h e m e m e a n t ‘ Go d s h all r eign ov er ea r t h ’. T h e p r i n te r ’s t r a d e m a r k r e s e mb led a b e a u ti f u l p a r a d o x u s ed as c o n j unc ti o n c alled ‘ m ake h a s te s l ow ly ’ . R e mb r a nd t H a r m e n s z v an r ij n , m a d e a u t hors h ip in h is p ai n ti n gs w ith a d i s ti nc ti v e R . 

Slide 4:

3 . F o rm a t io n o f C o r p o r a te I dent i t y A s t h e ti m e p a ss e d , t h e c or p or ate r e vo l u t i o n c a m e i n to e x i s te n c e a n d w it h in ti m e , t h ey b egan to d e v el op . T h e c o mp a n ies r e a lized t h at d eali n g w i t h t h e m a r ks al o n e i s n ’ t p rov i d i n g an i mp rov e m e n t. Gr a du ally, to c o mp ete in t h e n ati o n al a n d t h e i n te r n ati o n al m a r ket t h ey d e c i d ed to e x p a nd . T h is w as h o w L o g o s w e r e i n t r oduc e d . T h e s e l o g o s b egan to s y mb o lize t h e c or e p u r p os e a n d v i s io n o f a c or p or ati o n w ith i mp a c t. Ma n y o f t h em g o t w i d er a cc laim a n d b egan to s p r ea d . F ew i d e n tity d e s ig n s b egan to p r e v ail p ow e r f u ll y . T h e p ro g r e s s i nc l ud ed  I t w as a V ie nn a- b a s e d p rod uc ti o n c o mm u n ity o f v i s u al a r t s . T h e l o go d i s p layed We r k s tatte’s fo u r ele m e n t s : T h e We r k s tätte’s R ed ros e s y mb o l p l u s t h e m o n o g r am m a r ks o f t h e We r k s tätte, t h e d e s ig n e r , a n d t h e p ro duc e r . T h e s e s ta nd a r d ele m e n ts al s o h ad t h e u s e o f t h e s qu a r e as a d e c or ati v e m o t i v e, w e r e u s ed to d e s ign e v e r yt h i n g fro m i n vo i c es to wr a pp i n g p a p e r .  De s ig n e r s like Mil t o n G la s er a n d A lan F let ch er ch a n g e d t h e p e rs p e c ti v e o f g r a ph ic i d e n tity d u r i n g t h e s e c o n d h alf o f t h e c e n t u r y.  Gr o w th in Tele v i s i o n B u gs Af ter p r i n t, t h e l o go d e s ig n i n g r ea ch ed o v er t h e tele v i s i o n e m p h a s izi n g its m a r k in v a r i o u s e n te r tai nm e n t m e d i um s .

Slide 5:

4 . T he B r a n d ev ol u t io n Af ter all t h e s e i mm e n s e i mp rov i s at i o n a n d d e v el o pm e n t t h e t w e n tieth c e n t u r y b egan w ith Br a nd . T o d a y , a b r a n d h as to s h ow c a s e its a s p e c t in v a r i o u s m e d i um s to r e p r e s e n t t h e c or p or at i o n . E v en t h o u gh t h e l o go h as a l e ss er v i s u a lizati o n w i th r e s p e c t to t h e b r a nd , it d o e s n ’ t s t o p to c r eate i mp a c t. T h e bu s i n e ss es s ta r ted r ealizi n g t h e i mp or t a nc e o f L o g o s to c r e a te a b r a n d i d e n tity in t h e m i nd s o f t h e p e o p l e . T h e r e for e, t h ey c a m e o u t w ith an i nn ov ati v e r e p r e s e n tati o n o f t h eir b r a n d t h ro u gh l o g os . I n n o ti m e l o g o s b e c a m e Br a nd s for m i n g an i d e n tity in b et w een t h e p e o p l e.  A t t h e i n itial s tage s , Br a nd s w e r e c o n s i d e r ed as t h i n gs s uc h as p ro duc ts o r or ga n izat i o n . B u t n ow , c o mp a n ies o p t to c o n s i d er s e rv i c es a n d r e pu tati o n s w h ile f o r m i n g a b r a n d . S l o w ly, b r a nd s h a v e s h i f ted t h eir p r i or ity f r o m p ro duc ts to t h e f i r m o r or ga n izat i o n . D u e to an i nc r ea s ed unc e r tai n ty in r eligi o n a n d p o liti c al i n s tit u ti o n s , t h e for m at i o n o f b r a n d is m or e d e p e n d ed o n t h e i nd i v i du al N o w , b r a nd s t r y to c laim un i qu e f unc ti o n s , att r i bu te s , a n d f eat u r es to m ake t h e p ro c e s s e ff e c ti v e.    C o n cl us io n Fro m t h e h i s t or y to t h e e r a n ow , b r a n d i d e n tity d e s ign S i n ga p or e p layed a m aj o r ro le in c o mmun i c ati n g i n te n ti o n s . C o n s i d e r i n g t h e p ath a h ea d , it’s q u ite i m a g i n a b le. Br a nd s a r e c e r tai n ly g o i n g to b e m or e p e rv a s i v e . T h e i mp or ta nc e o f b r a n d i d e n tity m ay ge n e r ate v al u e to t h e c o mp a n ies unb elie v a b ly.

Slide 6:

Abo u t the author V isit u s if y o u h a ve a n y r e qu i r e m en t i n Bra n d i de n tity d e sign Singapore OR Bra n d I d e n tity w e b d e sign S e rvi c e s .

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