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Americans’ Consumption of News and Information: 

Americans’ Consumption of News and Information John B. Horrigan, Ph.D. Director of Research Pew Internet & American Life Project March 2005 Presented at the Associated Press Broadcast Meeting

Overview: 

Overview Trends in online use Adoption rates Online activities Trends in media use Offline & online Patterns of news consumption among Net users Focus on segments of home high-speed users Future: taking control of the media experience User managed & generated content Data based on surveys of Americans age 18 & older conducted by the Pew Internet & American Life Project and, where noted, the Pew Research Center for the People & Press

Portraits of Access: end of 2002: 

Portraits of Access: end of 2002

Portraits of Access: March 2005: 

Portraits of Access: March 2005

Broadband at home, 2000-2004: 

Broadband at home, 2000-2004

Trends in internet, home broadband adoption (% of all Americans): 

Trends in internet, home broadband adoption (% of all Americans)

What people do online – typical day (March 2005 Pew Internet Survey; * is Dec. 2004 survey): 

What people do online – typical day (March 2005 Pew Internet Survey; * is Dec. 2004 survey)

Media use on the typical day (% of all adult Americans, PRC People/Press): 

Media use on the typical day (% of all adult Americans, PRC People/Press)

Fragmented media environment (% of all Americans who “regularly” go to news source: PRC People/Press): 

Fragmented media environment (% of all Americans who “regularly” go to news source: PRC People/Press)

Eight minute drop in daily news consumption over decade (estimate of time spent “yesterday” on news: PRC People/Press): 

Eight minute drop in daily news consumption over decade (estimate of time spent “yesterday” on news: PRC People/Press)

Young people spending less time on news: (TV, newspapers, radio): 

Young people spending less time on news: (TV, newspapers, radio)

Where does the time go? The internet (number of minutes online, typical day – by age: Jan. ‘05): 

Where does the time go? The internet (number of minutes online, typical day – by age: Jan. ‘05)

Growth of online news consumption (Millions of Americans who get news online): 

Growth of online news consumption (Millions of Americans who get news online)

Growth in internet to get news and information about campaigns: 

Growth in internet to get news and information about campaigns

Comparative look at general news consumption among internet users (% in each group, on typical day): 

Comparative look at general news consumption among internet users (% in each group, on typical day)

General news consumption by age: integral part of newsgatherng versus complementary tool (% of home high-speed users, on typical day): 

General news consumption by age: integral part of newsgatherng versus complementary tool (% of home high-speed users, on typical day)

Political news consumption I: where people got most of campaign news (% in each group Dec. ‘04): 

Political news consumption I: where people got most of campaign news (% in each group Dec. ‘04)

Political news consumption II: integral part of newsgatherng versus complementary tool (% of home high-speed users, by age): 

Political news consumption II: integral part of newsgatherng versus complementary tool (% of home high-speed users, by age)

Iraq war news – graphic images … internet integral for younger users (June ’04): 

Iraq war news – graphic images … internet integral for younger users (June ’04)

The look of online news consumption for politics – Dec. ‘04 (% in each group who regularly or sometimes did activity; * = “ever did activity): 

The look of online news consumption for politics – Dec. ‘04 (% in each group who regularly or sometimes did activity; * = “ever did activity)

Taking control of their media experience: blogging, blog reading, podcasting (Jan. ’05): 

Taking control of their media experience: blogging, blog reading, podcasting (Jan. ’05)

Taking control of their media experience: music/video downloaders (27% of internet users; Jan. ‘05): 

Taking control of their media experience: music/video downloaders (27% of internet users; Jan. ‘05)

Taking control of their media experience: other many-to-many information exchange: 

Taking control of their media experience: other many-to-many information exchange

A new news consumer?: 

A new news consumer? "We are venturing boldly, and somewhat blindly, into this world of user-generated content." Jerry Yang, Yahoo co-founder Labels: The “creative consumer” (von Hippel) The “on demand” media consumer (Arbitron) The “tech elite” (Pew Internet Project, Nov. ’03 report)

Tech elite & information: 

Tech elite & information Household as a node on the information network Content is an intermediate input to be: Mashed-up Recombined Redistributed Content is fluid: Sometimes it’s free Sometimes they pay for it

Implications … for tech elite: 

Implications … for tech elite News is a feature in the midst of the online experience Value is connected to velocity Open door attitude vis-à-vis content & intellectual property That’s the expectation for Tech Elite

Thank you!: 

Thank you! John B. Horrigan jhorrigan@pewinternet.org Pew Internet & American Life Project 1615 L Street, NW Suite 700 Washington, DC 20036 202-419-4500

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