Americans’ Consumption of News and Information: Americans’ Consumption of News and Information John B. Horrigan, Ph.D.
Director of Research
Pew Internet & American Life Project
March 2005
Presented at the
Associated Press Broadcast Meeting
Overview: Overview Trends in online use
Adoption rates
Online activities
Trends in media use
Offline & online
Patterns of news consumption among Net users
Focus on segments of home high-speed users
Future: taking control of the media experience
User managed & generated content
Data based on surveys of Americans age 18 & older conducted by the Pew Internet & American Life Project and, where noted, the Pew Research Center for the People & Press
Portraits of Access: end of 2002: Portraits of Access: end of 2002
Portraits of Access: March 2005: Portraits of Access: March 2005
Broadband at home, 2000-2004: Broadband at home, 2000-2004
Trends in internet, home broadband adoption (% of all Americans): Trends in internet, home broadband adoption (% of all Americans)
What people do online – typical day (March 2005 Pew Internet Survey; * is Dec. 2004 survey): What people do online – typical day (March 2005 Pew Internet Survey; * is Dec. 2004 survey)
Media use on the typical day (% of all adult Americans, PRC People/Press): Media use on the typical day (% of all adult Americans, PRC People/Press)
Fragmented media environment (% of all Americans who “regularly” go to news source: PRC People/Press): Fragmented media environment (% of all Americans who “regularly” go to news source: PRC People/Press)
Eight minute drop in daily news consumption over decade (estimate of time spent “yesterday” on news: PRC People/Press): Eight minute drop in daily news consumption over decade (estimate of time spent “yesterday” on news: PRC People/Press)
Young people spending less time on news: (TV, newspapers, radio): Young people spending less time on news: (TV, newspapers, radio)
Where does the time go? The internet (number of minutes online, typical day – by age: Jan. ‘05): Where does the time go? The internet (number of minutes online, typical day – by age: Jan. ‘05)
Growth of online news consumption (Millions of Americans who get news online): Growth of online news consumption (Millions of Americans who get news online)
Growth in internet to get news and information about campaigns: Growth in internet to get news and information about campaigns
Comparative look at general news consumption among internet users (% in each group, on typical day): Comparative look at general news consumption among internet users (% in each group, on typical day)
General news consumption by age: integral part of newsgatherng versus complementary tool (% of home high-speed users, on typical day): General news consumption by age: integral part of newsgatherng versus complementary tool (% of home high-speed users, on typical day)
Political news consumption I: where people got most of campaign news (% in each group Dec. ‘04): Political news consumption I: where people got most of campaign news (% in each group Dec. ‘04)
Political news consumption II: integral part of newsgatherng versus complementary tool (% of home high-speed users, by age): Political news consumption II: integral part of newsgatherng versus complementary tool (% of home high-speed users, by age)
Iraq war news – graphic images … internet integral for younger users (June ’04): Iraq war news – graphic images … internet integral for younger users (June ’04)
The look of online news consumption for politics – Dec. ‘04 (% in each group who regularly or sometimes did activity; * = “ever did activity): The look of online news consumption for politics – Dec. ‘04 (% in each group who regularly or sometimes did activity; * = “ever did activity)
Taking control of their media experience: blogging, blog reading, podcasting (Jan. ’05): Taking control of their media experience: blogging, blog reading, podcasting (Jan. ’05)
Taking control of their media experience: music/video downloaders (27% of internet users; Jan. ‘05): Taking control of their media experience: music/video downloaders (27% of internet users; Jan. ‘05)
Taking control of their media experience: other many-to-many information exchange: Taking control of their media experience: other many-to-many information exchange
A new news consumer?: A new news consumer? "We are venturing boldly, and somewhat blindly, into this world of user-generated content."
Jerry Yang, Yahoo co-founder
Labels:
The “creative consumer” (von Hippel)
The “on demand” media consumer (Arbitron)
The “tech elite” (Pew Internet Project, Nov. ’03 report)
Tech elite & information: Tech elite & information Household as a node on the information network
Content is an intermediate input to be:
Mashed-up
Recombined
Redistributed
Content is fluid:
Sometimes it’s free
Sometimes they pay for it
Implications … for tech elite: Implications … for tech elite News is a feature in the midst of the online experience
Value is connected to velocity
Open door attitude vis-à-vis content & intellectual property
That’s the expectation for Tech Elite
Thank you!: Thank you! John B. Horrigan
jhorrigan@pewinternet.org
Pew Internet & American Life Project
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Suite 700
Washington, DC 20036
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