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The Weather Channel Mobile: 

The Weather Channel Mobile May 10, 2007 Product Overview

TEXT 30601 to 42278: 

TEXT 30601 to 42278 May 10, 2007

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The Weather Channel Mobile is one of the most widely distributed brands in the Mobile marketplace

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6.9 Million consumers make The Weather Channel® Mobile part of their lives every month!* weather.com® is the #1 news and information mobile web site Accurate local conditions for over 98,000 locations worldwide Innovative multimedia, downloadable applications, mobile web and messaging products *Source: Telephia Mobile Internet Brand Rankings Report March 2007

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Segment Insights Current Usage Segment 60% Male/40% Female Age 25-34 Early adopters Key Target Segment (based on weather.com segmentation data) Short-term Planners: Family Planners – The primary coordinator of family activities. On-the-go the majority of the day, managing household tasks and shuttling children to various activities Business Travelers – Road warriors, always on-the-go for both work and recreation Key Target Insights Weather plays a significant role in daily planning Key Target Needs/Motivations for Seeking Weather Need to be prepared Need to plan work/hobbies/activities Immediacy and convenience is key

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Customer Benefits of Mobile Applications Planning - “It’s going to get cold this afternoon. Make sure to bring a coat to school.” “We better play golf on Tuesday. It’s going to rain the rest of the week.” Preparation “It’s going to rain on Friday. We’ll need to move the party inside.” “It’s going to be cold in New York this weekend. Make sure to pack some sweaters.” Safety - “Better get the kids out of the pool. There are severe thunderstorms on the way.”

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Downloadable Applications Core Weather Application Premium J2ME, BREW and Flash Lite applications with robust set of weather and weather-related data MSRP $2.99/mo “Lite” Weather Application Premium applications that contain a sub-set of data relevant to a specific lifestyle or segment (Fitness, Golf, Health, Traffic, etc.). MSRP $1.99/mo PDA/Smartphone Application Premium weather application built specifically for PDA platforms such as Palm, RIM and Windows Mobile. Contains data relevant to Business Traveler or Prosumer market MSRP $2.99/mo (annual subscriptions also available)

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*Source: Telephia Mobile Internet Active Reach Q4 2006 Report, December 2006 weather.com® is the #1 news and information mobile web site* Mobile Web Reach Available via URL to mobile consumers worldwide with browser-capable handsets Premier placement on numerous U.S. Carriers’ decks Robust Content Offering, Rich Feature Set Made-for-mobile site with intuitive navigation Full set of weather data for 98,000+ worldwide locations, including map imagery Severe weather information, including local alerts and national news stories Other content includes traffic for Top 30 U.S. markets, hourly forecasts, and sports content Internationalized platform; currently offering English and Spanish language options Successful balance between great user experience and advertising inventory, creating non-premium product offerings for consumers Roadmap Design and navigation relaunch in Q3 2007 Development of mobile websites to support global markets Integration of weather.com community features (photos, videos, storm stories) Cross-promote and up-sell

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The Weather Channel is available on all U.S. mobile phones through its messaging services.* Messaging SMS and MMS Subscription and On Demand Products Current conditions 36 hour forecast Pollen forecast Gameday forecast Boating conditions All standard rate Roadmap Severe Weather Alerts Use SMS campaigns to drive traffic to mobile website and to download premium products Support SMS campaigns on TWC network programming *Most U.S. mobile subscribers (>200M) have SMS-capable handsets.

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* Source: Telephia Mobile Video Report, Q4 2006 The Weather Channel video is the most watched video channel by mobile consumers with almost 35% of mobile video consumers tuning into TWC programming.* Mobile Video Reach Carriage with multiple distributors (carriers and aggregators) Production of almost 5,000 video clips every day Robust Content Offering Leveraging the core assets of TWC we are able to offer: OCM delivered weather forecasts with National, Regional and Local Outlooks OCM delivered severe weather forecasts and on-location, live coverage Packages of TWC programming from It Could Happen Tomorrow, Storm Stories, Abrams & Bettes, and more All forecast products are made specifically with the mobile consumer in mind Roadmap Offer video content across multiple mobile platforms Enrich video programming with seasonal features and more segments from TWC long format programming Evaluate ad-supported model for mobile video portfolio

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Here are just some of the ways that The Weather Channel Mobile will promote our products in 2007 Product Marketing A prominent mobile link on the global navigation of weather.com will drive users to a robust mobile site where users can search by product and by carrier A short code for on-demand access to the download (for easy access and promotion) Banner campaigns throughout weather.com promoting TWC Mobile products On-Network Mobile Awareness Campaigns Links to www.weather.com/mobile in every weather.com monthly email (1.8MM subscribers)

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For more information about our products visit www.weather.com/mobile