Biodegradable Pad

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Category: Education
     
 

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Slide2: 

OUTLINE Current Problems faced by Female Adults Industry Overview Financial Synopsis Future Developments Product Information Introducing You to the World of PanPads PanPad

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“To be a leader in delivering modern yet, environmentally-friendly body care products to women on-the-move.” Vision Our PanPad Problems Financial Sypnosis Future Developments Product Information Industry Overview

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Conventional Sanitary Pads Discomfort Shifting of Sanitary pads Risk Staining of Clothing Problems Financial Sypnosis Future Developments Product Information by Female Adults Problems Faced PanPad Industry Overview

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Conventional Sanitary Products Non-biodegradable Bins not available in every cubicle More than 90% of Singaporean women surveyed feel that disposal of sanitary pads should be further improved by Female Adults Problems Faced PanPad Problems Financial Sypnosis Future Developments Product Information Industry Overview

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Solid waste disposal Solid waste usually takes a few years to degrade by Female Adults Problems Faced PanPad Problems Financial Sypnosis Future Developments Product Information Industry Overview

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PanPad = Panty Pad Low-rise and free-sized underwear with a sanitary pad embedded in it Manufactured with B9-PVA – a water-soluble and biodegradable film Key Features & Benefits Totally flushable No need to look for bins nor wrapping used sanitary products before disposal Biodegradable 75% biodegradable within a month after flushing Introduction Product PanPad Problems Financial Sypnosis Future Developments Product Information Industry Overview

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Breaking Down Process of

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PanPad Comfort Price Absorbency Leak Protection & Benefits Key Features Product Information Financial Synopsis Future Developments Industry Overview Problems

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Feasibility Industry Industry Overview Financial Synopsis Future Developments Product Information Problems The world’s feminine hygiene industry is estimated to be worth $2.1 billion with an estimated growth rate of 3.4%. World market share of various products: In Singapore, sanitary napkins occupy 55.9% of feminine care products.

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Problems Existence of an already saturated market --- Leading brands such as Whisper, Laurier etc Industry Overview Financial Synopsis Future Developments Product Information Problems

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Market Niche Target group: ladies of ages 15 to 34 Factors to consider: disposable income lifestyle willingness to accept new ideas emphasis on values (in our case, environmentally friendliness) Industry Overview Financial Synopsis Future Developments Product Information Problems

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To Purchase Willingness Industry Overview Financial Synopsis Future Developments Product Information Problems

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Overview Industry Being flushable and biodegradable, PanPad is an entirely new product concept! We are looking at a highly differentiated product that has not been offered by our competitors in the feminine hygiene market. Our unique selling point…… Industry Overview Financial Synopsis Future Developments Product Information Problems

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Financial Financial Synopsis Problems Future Developments Product Information Industry Overview Funds obtained from Venture Capitalists Liaise with CES to negotiate deals for supplies of material. Synopsis

Target market: 

Target market 0.2% of women from15 to 34 in Singapore (12,000) Production per month – 12,000

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Expenses Financial Synopsis Problems Future Developments Product Information Industry Overview Office Space Patent Office Equipment Marketing Efforts

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Breakeven Point Financial Synopsis Problems Future Developments Product Information Industry Overview Analysis Break-even within 11 months

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Developments Future Future Developments Problems Financial Synopsis Product Information Industry Overview Enhancements Currently : simple colours In the future : various colours and designs Include other details Widen niche market Go beyond the range of 15 -34

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Developments Future Future Developments Problems Financial Synopsis Product Information Industry Overview Expand Range of Products Not only sanitary products, but environmentally-friendly body care products Given opportunity, may want to tap other markets E.g. Baby care products E.g. Men’s body care products

Q & A : 

Q & A

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