logging in or signing up tom shepard Tirone Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 221 Category: Sports License: All Rights Reserved Like it (0) Dislike it (0) Added: April 30, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Visa Activating the Olympic Opportunity: Visa Activating the Olympic Opportunity Tom Shepard SportAccord Sponsorship Focus Session Beijing, China 26 April, 2007Marketing of the Host City: Marketing of the Host CitySlide3: Merchants Product and Innovation Advertising and Promotions Engaging New Audiences Ongoing Olympian Support Employees Destination Programs Athlete Support Post-Games Analysis On-site Technical Support Hospitality CSR / Paralympic GamesActivation of/in the Host City: Activation of/in the Host City Destination marketing of the Host City Generate new visitors Infrastructure upgrades Drive business Results Onsite PresenceMarketing of the Host City to the World: Marketing of the Host City to the WorldDestination China : Destination China Tourism Partnerships CNTA BTA Olympic Partners Global Partner Marketing Star Alliance Marriott Accor Source Market Print Advertising Conde Nast Travel Elite Traveler Travel Weekly Bon AppétitSpotlight on China: Spotlight on China Highlight China globally and merchants locally to drive spending to and within China Co-develop joint marketing opportunities BTA Outlets Provide access to the Visa network to promote China Merchants’ exclusive offers, value-adds, or privileges to Visa cardholders globally Cardholder Communications Online Channels Regional ProgramsInfrastructure improvements: Infrastructure improvements Increase acceptance locations Embrace merchant community Onsite Exclusivity Contribute to an improved fan/visitor experience Driving Business Locally: Driving Business Locally The Authorized Merchant Program with the CNTA The Visa Olympic Look Use merchant partners to drive usage and awareness Develop a merchant signage campaign/incentive overlay Generate usage/welcome promotional activities for consumers Involve the local merchants in the OlympicsAwareness Drives Impact: Awareness Drives ImpactAwareness Drives Impact: Awareness Drives Impact Empowerment shows the most impact, but all attributes benefit from knowledge of Visa Olympics sponsorship Q30 – Visa Brand Performance Rating, Top-Three box on a scale of 1 to 10 Total Sample: 4911; Aware = 2418; Unaware = 2493 Visa Attribute Ratings by Aware vs. Unaware Top-Three Box Indicates a significant change – Aware vs. Unaware And It Works!: And It Works! Sydney 2000 23% growth year over year in Visa cardholder spending in Australia Visa spending in Australia reached a record US$1.55 billion in 1999 Tourism surged to 7% (generating US$40 million) which was an impressive rebound from the Asian economic crisisAnd It Works!: 13 And It Works! Athens 2004 Offers Program Booklets, CDs & website 500,000 copies distributed in Athens, the USA and Asia Pacific Alpha Bank reported a 55% uplift in POS from the same quarter of the previous year (2003-2004) Sustained growth post Olympic Games (2004-2005) + 50%And It Works! : And It Works! TOP Sponsors : TOP Sponsors Enable global participation Provide unique services Provide continuity year to year Support athletes globally Provide Olympic brand constancy Keep the Flame burning 24/7 Closing comments: Closing commentsThank you: Thank you You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
tom shepard Tirone Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 221 Category: Sports License: All Rights Reserved Like it (0) Dislike it (0) Added: April 30, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Visa Activating the Olympic Opportunity: Visa Activating the Olympic Opportunity Tom Shepard SportAccord Sponsorship Focus Session Beijing, China 26 April, 2007Marketing of the Host City: Marketing of the Host CitySlide3: Merchants Product and Innovation Advertising and Promotions Engaging New Audiences Ongoing Olympian Support Employees Destination Programs Athlete Support Post-Games Analysis On-site Technical Support Hospitality CSR / Paralympic GamesActivation of/in the Host City: Activation of/in the Host City Destination marketing of the Host City Generate new visitors Infrastructure upgrades Drive business Results Onsite PresenceMarketing of the Host City to the World: Marketing of the Host City to the WorldDestination China : Destination China Tourism Partnerships CNTA BTA Olympic Partners Global Partner Marketing Star Alliance Marriott Accor Source Market Print Advertising Conde Nast Travel Elite Traveler Travel Weekly Bon AppétitSpotlight on China: Spotlight on China Highlight China globally and merchants locally to drive spending to and within China Co-develop joint marketing opportunities BTA Outlets Provide access to the Visa network to promote China Merchants’ exclusive offers, value-adds, or privileges to Visa cardholders globally Cardholder Communications Online Channels Regional ProgramsInfrastructure improvements: Infrastructure improvements Increase acceptance locations Embrace merchant community Onsite Exclusivity Contribute to an improved fan/visitor experience Driving Business Locally: Driving Business Locally The Authorized Merchant Program with the CNTA The Visa Olympic Look Use merchant partners to drive usage and awareness Develop a merchant signage campaign/incentive overlay Generate usage/welcome promotional activities for consumers Involve the local merchants in the OlympicsAwareness Drives Impact: Awareness Drives ImpactAwareness Drives Impact: Awareness Drives Impact Empowerment shows the most impact, but all attributes benefit from knowledge of Visa Olympics sponsorship Q30 – Visa Brand Performance Rating, Top-Three box on a scale of 1 to 10 Total Sample: 4911; Aware = 2418; Unaware = 2493 Visa Attribute Ratings by Aware vs. Unaware Top-Three Box Indicates a significant change – Aware vs. Unaware And It Works!: And It Works! Sydney 2000 23% growth year over year in Visa cardholder spending in Australia Visa spending in Australia reached a record US$1.55 billion in 1999 Tourism surged to 7% (generating US$40 million) which was an impressive rebound from the Asian economic crisisAnd It Works!: 13 And It Works! Athens 2004 Offers Program Booklets, CDs & website 500,000 copies distributed in Athens, the USA and Asia Pacific Alpha Bank reported a 55% uplift in POS from the same quarter of the previous year (2003-2004) Sustained growth post Olympic Games (2004-2005) + 50%And It Works! : And It Works! TOP Sponsors : TOP Sponsors Enable global participation Provide unique services Provide continuity year to year Support athletes globally Provide Olympic brand constancy Keep the Flame burning 24/7 Closing comments: Closing commentsThank you: Thank you