Lonely at the Tail-End of the Long Tail - Social Media in Education

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Slide 1:

Lonely at the Tail-End of the Long Tail Can Social Media Spice Up my eLearning Initiative?

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Presentation made at ‘Learning with Social Media Educating the Facebook Generation’ Conference New Delhi, 10 December 2010

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The Long Tail l

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If you are an aggregator or a platform, life on the Long Tail is usually good! Amazon, Netflix b

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But if you are an author, independent educator or a small publisher… Oops!

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Oops! Don’t worry. Supply Creates its Own Demand

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ZERO I built but they never came Don’t worry. Supply Creates its Own Demand b

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Started a company to provide eLearning products for imparting skills r equired for flourishing in the 21 st century m My experience of dealing with loneliness at the tail-end of the long tail

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First Product: an iPhone App on Critical Thinking Skills l

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Then an eBook: Fire Up the Learner Within - The Art of Self-Directed Learning l

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Created a website :www.TimelessLifeskills.co.uk z

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Tried fostering ‘Learning Conversations’ on the website z

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Started a Blog z

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Migrated the ‘Learning Conversations’ to Facebook n

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Experimented with Twitter and other forms that would appeal to the Facebook generation z

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Created Visual Tweets and put them on platforms like Scribd and SlideShare z

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On Scribd alone 8 months statistics were…

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Moral of the Story! If you are an independent educator, self-publishing author or a small publisher… Use Social Media as an ‘ AMPLIFIER ’ to promote your e-learning initiative Use Social Media as a ‘ GLUE ’ to foster learning conversations and help your learners deepen their understanding

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Plan to try social media in m-learning - like Bubbly, which is Twitter with a VOICE! What Next? z