Presentation Transcript
Interactive Multimedia Applications/Markets: Interactive Multimedia Applications/Markets EDCI 663
Major Interactive Multimedia Markets: Major Interactive Multimedia Markets Training
Education
Point of Purchase / Point of Information
Home and Entertainment
Training: Training The training market has been and continues to be one of the major users of interactive multimedia
Training: Training Military Training
Army Tank Gunnery Simulator
Combat physicians’ simulator
Aircraft maintenance performance support system
Navy sonar technicians’ training
EIDS, Electronic Information Delivery System
Training: Training Corporate
General Motors videodisc network
Actronics CPR trainer
Accenture’s representative training and performance support
Education: Education Education has tended to be somewhat slow in adopting interactive multimedia, but growth has been steady.
About 50% of schools have (had) videodisc players
CD-ROM equipped computers are now commonplace, and 30% of schools report having DVD-ROM drives
99+% of schools report having Internet access
Education: Education Development of Living Things, first educational videodisc
Windows on Science, first multimedia package to be adopted as a “textbook” by a state
Jasper Woodbury series
Reference material, e.g., Encarta
Multimedia enhanced CAI, e.g., Carmen Sandiego, Oregon Trail
Point of Purchase/Information: Point of Purchase/Information Interactive multimedia has found a niche as a consumer-oriented tool for sales (point of purchase) and for information delivery (point of information).
Point of Purchase/Information: Point of Purchase/Information Point of Purchase
Florsheim Shoes
Budget Rent-a-Car
Levi Strauss
Banks
Realtors
Point of Purchase/Information: Point of Purchase/Information Point of Information
Walt Disney World
Shell Travel Centers
St. Louis Zoo Living World
Indianapolis Children’s Museum mummy exhibit
Home and Entertainment: Home and Entertainment The home market for interactive multimedia has been up and down. For most producers, the home market continues to be the “holy grail” of multimedia because of the sheer size of the market. However, it is a fickle market that is difficult to predict.
Home and Entertainment: Home and Entertainment Arcade
Dragon’s Lair
Home Videodisc
Criterion Collection movies
CD-ROM
Home reference/education
Games, e.g., Myst
Home and Entertainment: Home and Entertainment Video Games
Sony Playstation, Nintendo, Xbox, etc.
DVD
Movies
Next generation DVD
Sony Playstation (Blu-ray)
Microsoft Xbox add-on (HD-DVD)
End Notes: End Notes Data on the exact size of markets is hard to come by. However, it seems that all four markets are doing reasonably well now.
The future is uncertain. Some predict a boom, while others feel the Internet will drive out disc media. We’ll just have to wait and see how things fall out.
The End: The End