Sustaining growth (TiE BBB)- Pramod Gothi

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Growth orbits of a Business - Start-Up -Consolidation -Growth Phase I : Delegation -Growth Phase II : Professionalization -Growth Phase III: Globalization

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STARTING UP  IDEA  EXPLORE  CONCEPT DEVELOPMENT  FEASABILITY STUDY  RISK ANALYSIS  PROTOTYPE  BUSINESS PLAN

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Starting-up  Entrepreneur decides to enter business  Assembles finance  Assembles technology (or a value proposition)  Assembles people  Creates Market

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Owner is CXO  Owner is CEO, COO, CFO, CMO, CIO  All value added activities are controlled by the owner  Works 16 hours  Will take calls on dining table  Even if he is making money still he is in Stage I  He is ambitious but he feels stuck

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“What got you here, won’t get you there” - Marshall Goldsmith

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Challenge-I  To move forward , he has to overcome “Challenge of Delegation”  Delegation is ability to assign work to various individual so that they can successfully complete value added jobs without extensive supervision

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Delegation  Requirements of Delegation  Competent  Confident  Trust-worthy  Why is it important?  Company moves from a task based work to a role based work  Company gets specialized competence/ knowledge  Entrepreneur can assign more time to improvements, strategy and growth

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Barriers to Delegation  Insecurity of Entrepreneur  Misplaced thought in 99% cases  Feeling of loss of control  Delegation is not abdication  Style  He is not you and will have his own style  Inability to accept mistakes committed by staff  Find out WHAT went wrong and not WHO went wrong

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How to over come these barriers  Understanding the value generation process  Creating a strong review process  Daily and weekly reports  Monthly review  Giving support when required Finance Production Marketing Purchase QC Customer

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Challenge-II Differentiate between  Products  Service  Systems  Performance

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Challenge-III Close Mindedness  Keep Challenging the initial preconception  Do not assume the Customer Needs – Ask  Keep Dialogue with your team

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Challenge-IV Procrastination  Do not postpone just because you are the boss  Prioritize  Use Theoretical time as guideline  Perform

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Challenge-V Reinventing the Wheel  Do not deploy Resources in Reinventing the Wheel  Look for Partners / Collaborators

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Challenge-VI  Mixing Personal and Professional issues

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Challenge-VII Loosing Sight of Changing Scenarios External Factors Internal Factors Emerging Competition Quality Govt. Policies Human Relations Financial Markets Talent Retention Currency Weather

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Challenge-VIII Recognizing – Cash is King  Sourcing Vs Investment  Working Capital deployment  Keeping eye on the Debt

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Professionalization  For scalibility you have to professionalise  This needs :  Standarisation of company’s values and core ideology  Standarisation all systems and procedures  Decentralisation

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Advantages of Professionalisation  Management team runs the businesss  You can become rapidly scalable  Organisation keeps on improving its culture, systems and procedures  Entrepreneurs then looks after strategy, talent, core ideology, maintaining organisational standards

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Barriers to Professionalisation  Lack of entrepreneur’s vision  Not having right skill set and belief system  Discomfort of senior team in knowledge sharing  Resistance to convert embedded knowledge into coded knowledge  Loyal people do not like to see merit being valued more than loyalty

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Role of a Coach  Help you to understand the challenge you are really facing  Help you to identify, in your unique context, how to overcome it  The coach has to dance in the moment- No cut / paste- what works for X may not work for Y  Helping you to move forward on your strength

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YOU ARE GOING TO BE THERE AND YOU ARE HERE

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All the best

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Enterprising India 2011, - The largest & most exciting jugaad ( unconference ) by TiE in India scheduled on 4-5 March, 2011 at Mumbai. Visit us at http://summit.enterprising.in/